5 Growth Hacking Tools for B2B Marketers

  • Published on
    14-Apr-2017

  • View
    169

  • Download
    1

Transcript

5 Growth Hacking Tools for B2B Marketers Contributed by Ali Liaquat on May 21, 2015 in Strategy, Marketing, & Sales Few years ago, when I first time heard about growth hacking, I thought its just a buzzword; a startup jargon used only in San Francisco by guys with $3,000 suits and bare feet. But I was wrong! Growth hacking has become an essential element of starting and growing a new business. Therefore, I started learning and experimenting on this process to understand what tools and tactics can provide better results. In this article I will share what I learnt from my experiments. Its no secret that growth is the key to business success. Without growth, profits remain flat, which is why we have seen so much interest in the http://flevy.com/blog/author/ali-liaquat/http://flevy.com/blog/category/strategy/process of growth hacking among startups of all kinds over the past few years. But when it comes down to it, growth happens through marketing, and the best marketing happens when you use the best tools. Here are 5 of the marketing tools youll want to take into consideration when it comes to fueling your business growth: Unbounce Landing pages are extremely important when it comes to converting visitors into customers, so it shouldnt come as a surprise that it can be difficult to build and test them thoroughly. Unbounce makes this process much easier. With a drag-and-drop interface, the program makes it easy to setup pages and create forms even if you dont know a line of HTML code. With the programs wide variety of templates and seamlessly-integrated A/B testing, Unbounce is one of the best tools out there for turning shoppers into buyers. Maptive These days, plenty of marketers talk a big game about big data, but few of them actually use the information they have to make meaningful decisions about their businesses. Maptive http://unbounce.com/http://www.maptive.com/gives you an easy way to mine your data by allowing you to upload a spreadsheet of addresses and see them laid out on a custom map. Use this free tool to determine where your products are selling best, uncover the best spots for an upcoming marketing tour or answer any other question you have about the geography of your data. LeadzGen As digital marketing is getting obsessed with conversion rates; increasing conversions by a few additional percent can make a huge difference to the bottom line, and thats where LeadzGen provides an edge. LeadzGen is a cloud-based marketing intelligence tool that automatically tracks your website visitors, finds their company and contact information, turns those visitors into leads, and feeds your sales pipeline. Try this free tool to discover who exactly visited your website and how to contact those prospects. Typeform Online surveys can be dull and robotic and these dry forms certainly dont encourage interaction. Instead, Typeform helps you create surveys that are fun, interactive, and enjoyable to look at. The user experience looks and feels great, allowing you to acquire more data through your forms, as well as make the data more useful. With Typeform, you can http://leadzgen.com/http://www.typeform.com/adjust survey questions fit your brand, as well as use the integrated analysis feature to reveal patterns and trends. Over time, this will help you adapt your message and your product lines so that you continue to grow. CrazyEgg Want to know how visitors are behaving on your site? CrazyEgg shows you where they click, how far they scroll, what they watch, and more. In addition, CrazyEggs heat-mapping tools allow you to segment your traffic and determine whether certain design or content elements are resonating more with one group than another. This can give you plenty of meaningful feedback on your site, without having to run dozens of A/B tests. Its an easy to use, affordable tool that will make a big difference in your messaging and growth. No one can manage growth alone, which is why its so important that you have the right tools in your arsenal. These 5 tools will give you a great start when it comes to growing your customer base, managing your social media presence, and improving your conversion rate virtually guaranteeing your companys growth and success. Do you use any of these tools (or any others) to encourage growth in your company? Share your experiences in the comments below! http://www.crazyegg.com/ About Ali Liaquat Ali Liaquat is a digital marketing adventurist, always curious to experiment new ideas and tactics in the digital space to discover new possibilities of growing business online. Flevy (www.flevy.com) is the marketplace for premium documents. These documents can range from Business Frameworks to Financial Models to PowerPoint Templates. Flevy was founded under the principle that companies waste a lot of time and money recreating the same foundational businessdocuments. Our vision is for Flevy to become a comprehensive knowledge base of business documents. All rganizations, from startups to large enterprises, can use Flevy whether it's to jumpstart projects, to find reference or comparison materials, or just to learn. Contact Us Please contact us with any questions you may haveabout our company. General Inquiries support@flevy.com Media/PR press@flevy.com Billing billing@flevy.com mailto:support@flevy.commailto:press@flevy.commailto:billing@flevy.com