4ME UPDATE 10-09-2013

Challenge …

There are over 1 billion people struggling to make a living making beautiful products who have no direct access to international buyer markets.

x x x

What we believe …

Fighting poverty and creating sustainable growth can only come from empowering people to provide in their own livelihood.

We will leverage existing technologies and infrastructures in an innovative way to make this happen.

What we will do …

1) create A global community and marketplace with a unique social shopping experience

2) enable Enable artisans to create online stores by the use of a simple mobile phone and sell directly to consumers worldwide

3) activate Build a network of local scouts to find artisans and support in payments and quality of products

ü  Get direct access to a global market ü  Be able to sell more ü  Receive a higher % of selling price ü  Be less dependant on

seasonal fluctuations

ü  Increase revenue from sales from less than 2% to over 70%!

The impact we seek …

Our business model …

We believe that fighting poverty and creating sustainable growth can only come from empowering people to provide in their own livelihood.

Commercially. 1) We will charge a fee on all transactions

2) Scouts will receive a fee of the item price

Core team & partners Team Role Background

Gijsbert van der Sleen Entrepreneur E-commerce & cross-channel sales

Walter aan de Wiel Business partner Business development

Vibeke Helder, Sander Abbes, Ilse Spruit Marketing & communications Marketing & community building, online marketing & social media

Judith Evers (India), Mara Martinez (Mexico), Sophie Muuse

Local activation Seller community building

Partners Role Background

ISM eCompany E-Commerce platform development

Expert builder of e-commerce platforms like Kruitvat, PostNL, Triumph and FairTrade

Butterfly Works Branding, product design, local activation A.o. developed ‘Return to Sender’ concept

Aid to Artisans Local activation, ambassador network

Aid to Artisans has spent 33 years creating economic opportunities for well over 100,000 artisans in more than 110 countries where their livelihoods, communities and craft traditions are at risk.

CHALLENGES & OUR SOLUTIONS

Challenges …

activation marketplace payments shipping

How2 activate sellers:? We will use local scouts in selected countries to find artisans, support in payments and maintain quality …

activation

scout

scout

scout

+

How2 enable access? We will offer artisan sellers easy access, using a simple mobile phone or through scouts …

activation

How2 activate buyers? We will create an unique social shopping experience, using the latest E-Commerce best practices …

ü  Unique & hand-made ü  Produced locally and small

scale

ü  Sustainable in use and materials

ü  Socially responsible

marketplace

Focus on: ü  Jewellery ü  Fashion accessories ü  Home décor ü  Gadgets

How2 deliver the money? We will leverage existing building blocks & use network of scouts …

payments

+ scout

scout

scout

How2 deliver the products? Artisan sellers will send directly to buyers, using available postal services …

shipiping

WHERE ARE WE NOW: OUR PILOT APPROACH

Where are we now …

now

Talked to over

50 specialists Expert sessions to validate assumptions

Won Pitch & Match event

Where have we been …

Involved online

community Involved 4 potential partners

Idea in October 2012

10 Artisans online 53 Products uploaded 7 Products SOLD

Pilot to test assumptions and scalability of marketplace & activation …

+

+ + With: •  Enviu •  Butterfly Works •  ATA •  …

With: •  ISM •  …

E-Commerce marketplace

Country activation

activation

marketplace

Pilot in three countries to test our activation approach …

30 potential

ambassadors / sellers 200 products added

300 potential buyers in community

Morocco

Mexico India