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This presentation is about successful LinkedIn Lead Generation. 4 simple steps have been discussed, to assist you with the the ad campaign and lead generation. All of us have used LinkedIn to make professional acquaintances; however, have you ever tried using LinkedIn advertising to reach out to your prospective customers? This presentation will teach you how to create ads in 4 simple steps for successful LinkedIn Lead Generation. LinkedIn Lead Generation - Getting Started with Ads Once you get to the LinkedIn Advertising page, hold on. If you are running the Ad for LinkedIn Lead Generation for yourself, only then proceed. But if you are running the ad on behalf of your company, then you will need to create business account for your ad campaign. You will find this option under the drop-down of your name, on the top right of the page. There are four stages in the ad creation process. Create Ad Campaign Targeting Campaign Options Checkout
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Create Landing Page
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How to Create LinkedIn Ads in 4 Steps:
If the Ad is for your business – Create a Business Account. You will find this option under the drop-down of your name, on the top right of the page. If not, then proceed to Step 1.
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Now you need to provide details of your business account
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Once, you have created a business account, you are ready to create an ad for your business!
Create Landing Page
Step 1: Create LinkedIn Ad Campaign
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Pick a Language
Choose the media type that suits your business –
Image Video
-OR-
a
b
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Once your customer clicks on your ad, they will be directed to another page. This could be a standalone landing page or even the LinkedIn profile of your company or a discussion page regarding the same.
Link to landing page or LinkedIn
profile Ad Headline Ad description Ad image
Other details include:
The ad copy, image and the landing page must have a message match.
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Broad Targeting
Location: If your company caters to customers only in India, there is no use targeting individuals in US, right! Job Title: Make it specific. For example, an ad may be very relevant for Marketing Managers, but not for CEOs. Age Group: A 40 year old might not have the same interests as a 20 year old. Hence, you as the ad maker must be completely sure of your ad campaign.
Step 2: Ad Targeting
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This features allows you to be very specific about your target audience. For instance, if you cater to Construction companies only, then it would make no sense to target companies under Agriculture Industry, right!
Specific Targeting
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Under payment options, you can choose to “Pay per click (CPC)” or “Pay per 1000 Impressions (CPM)”, whatever you think will benefit your business.
Notice there are tips (on the right side of the page). Starters should definitely refer to this.
Step 3: Campaign Options
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You can pay by credit or debit card. Once that is done, you can preview your ad campaign and voila, it’s ready to go live!
Step 4: Payment Options and Checkout
Generate, Nurture and Follow your Leads Software for Marketing and Lead Generation teams
Create landing page
Create landing pages for your LinkedIn Ad Try LeadSquared!
For more details on LinkedIn Ads, read this post.
