3 ways to ignite growth

http://fun-factory-store.net

The 3 Secrets To Explosive BusinessGrowth in The Next Year!

Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming!


Only three ways?

YES!


#1Get more customers


#2Get customersTo buy more often


#3Get customersTo spend more


20% Growth in each area…Customers x Items Purchased x Purchase Value = Total Revenue

120 x 6 x $12 = $8640


Don’t overlook this…Customers x Items Purchased x Purchase Value = Total Revenue

100 x 5 x $10 = $5000


73% Growth Overall• Improving slightly in each area creates a compounding effect• EVERY business has the opportunity to improve in these three areas• Fundamentals may not seem sexy, but they work!


How?


#1Get more customers


1. Get more customers

Drive inbound traffic to your business website



Search engine optimization



Who Cares?• There are over two billion people online• 93% of online experiences begin with a search

engine• The majority of web traffic is driven by the ‘Big

Three’ search engines-Google, Bing and Yahoo

(Search Engine Journal)


Who Cares?• 77% of search engines choose organic over paid

listings1

• 67% choose organic search results when purchasing2

• Organic click-through generates 25% higher conversion rates than PPC3

(1,2,3Search Metrics)



Email marketing


What’s moreThe DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016.



Social media marketing


Customers WANT YOU on social media• 93% of customers expect companies to have a presence on

social channels1

• 85% expect companies to interact with them on those social channels2

(1,2 Cone Business Study on Social Media, 2008)


People are talking. Are you part of the conversation?• Social media is not a passing fad!• 53% of people on Twitter recommend companies and/or

products in their tweets (ROI Research for Performance)• The average consumer mentions specific brands over 90

times per week in conversations with friends, family, and co-workers (WOMMA)



Mobile marketing


Location-based marketingFrom $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads.

(Borrell Associates)


Mobile advertising



Improve the effectiveness of your promotional efforts



Track your results and optimize your campaigns



Find new/better places to advertise (social media, mobile, email, etc.)



Create stronger, more targeted offers that appeal to more people in your market



Remove the risks associated with buying from you by giving a strong guarantee



Build your reputation as an expert



Host a free webinar and demonstrate your expertise



Send monthly educational/informational newsletters (electronic or print)



Create training/educational resources (video, educational downloads, etc.)


#2Get customersTo buy more often


2. Get customers to buy more often

Build your list!



Create a customer mailing list



Send out promotional emails to your house list on a more frequent basis


2. Get customers to buy more oftenUse scarcity to get customers to act now instead of later (e.g. limited-time promotions)



Don’t let them forget you!


2. Get customers to buy more oftenUse autoresponder email sequences to introduce your prospects to all of your products



Broadcast educational content through email, social media, and your website



Send out birthday cards and holiday cards/gifts



Focus on service!



Create a culture of service at your business



Use customer testimonials in your email campaigns and on your website


#3Get customersTo spend more


3. Get customers to spend more

Up-sell, cross-sell and bundle



After a person buys one product, up-sell or cross-sell them another related product



Bundle products and offer a discount



Use coupons to encourage bigger purchases



Offer an expensive, premium product or service with a payment plan


Tips for success


Leverage Technology!


How do you eat a whale?


Think in 3 phases

Before During After