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3 Tips from The Walking Dead on Creating Engaging Content

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TV series "The Walking Dead" continues to succeed in the ratings and maintain its loyal fans. What tips can you and your business take from their success?

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Page 1: 3 Tips from The Walking Dead on Creating Engaging Content
Page 2: 3 Tips from The Walking Dead on Creating Engaging Content

The Walking Dead recently premiered to a groundbreaking 12.3 million viewers on AMC, according to Nielsen ratings.

People tune into their favorite television programs week after week.

If we engage them with our content, we can get readers to return again and again as well.

Page 3: 3 Tips from The Walking Dead on Creating Engaging Content

So what elements made “The Walking Dead”

so addicting?

1.

The “Don’t Make Me Think”

Syndrome

2.

Interactive Content

3.

The Reptilian Brain

Page 4: 3 Tips from The Walking Dead on Creating Engaging Content

1. The “Don’t Make Me Think”

Syndrome

We know that the average attention span of an internet user is 1-5 seconds.

To put this into perspective, the attention span for a gold fish is 9 seconds.

This means we have to catch the reader’s attention quickly.

Page 5: 3 Tips from The Walking Dead on Creating Engaging Content

1. The “Don’t Make Me Think”

Syndrome

As content creators, we want to plan how our content unfolds so that people have to think as little as possible.

Unlike novels and short stories, we don’t have time for exposition. Jump straight to the action –

or the point of

your piece.

Filter out unnecessary content

Make the content digestible

Page 6: 3 Tips from The Walking Dead on Creating Engaging Content

2. Interactive ContentThe producers of The Walking Dead incorporate social media in every episode. You can vote in polls, view interactive content, and participate in contests that are related to each episode.

Interactive content will continue to dominate in 2013.

Use interaction through:

• Smart phones • Tablets

• Laptops

Trivia

Flash polls

Page 7: 3 Tips from The Walking Dead on Creating Engaging Content

2. Interactive ContentInternet users love interaction and it enriches the user

experience.

Statistics show us that 57% of Facebook users regularly share posts from brands they “Like”

with their friends.

Are you making it possible for people to share your content?

Page 8: 3 Tips from The Walking Dead on Creating Engaging Content

3. The Reptilian BrainThe characters on “The Walking Dead”

all embody the

“Reptilian Brain.”

In other words, they always think in terms of life or death.

Internet users work the exact same way. When they see content, their reptilian brain asks two questions:

1.

Is it dangerous?

2.

Is it interesting?

Page 9: 3 Tips from The Walking Dead on Creating Engaging Content

3. The Reptilian BrainIf neither of those answers is a yes, then we ignore it. Thus, we want to ensure that our content is interesting and targeted towards our ideal audience.

We can make content dangerous by revealing a “problem”

(that your brand/product can fix, of course).

Page 10: 3 Tips from The Walking Dead on Creating Engaging Content

Next week, millions of viewers will be tuning into “The Walking Dead”.

Will you employ these strategies to have readers return to your content as well?

3 Tips from The Walking Dead on Creating Engaging Content

Page 11: 3 Tips from The Walking Dead on Creating Engaging Content

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