STAN PHELPS @9inchmarketing

TO ROCK YOUR NEXT PITCH OR SXSW SESSION

RULES

T H E F E A R O F P U B L I C S P E A K I N G > T H E F E A R O F

D Y I N G

T H E P R O B L E M

T H E T R U T H

“There are only two types of speakers in this world. Those that get nervous and … liars.” - Mark Twain

R U L E S O F T H E R O A D B Y T H E N U M B E R S

T H E S O L U T I O N

G U N S D O N ’ T K I L L P R E S E N T A T I O N S … B U L L E T S D O

.

.

.

ZERO BULLETS PLEASE

[CREDIT: WENDY GATES CORBETT]

K E E P K E Y T E X T O N T H E T O P 1 / 3 O F T H E S L I D E

avoid this

S I N G L E

T H O U G H T

ON E

P E R S O N Deliver a single thought to one person. You can’t deliver your next thought until you look at another person in the room. Then you deliver your next single thought. Repeat. This one tip eliminates filler words, promotes eye contact and allows you to breathe.

S E C O N D S O F P A U S E

After you say something important or relevant, shut the f*%k up. Zip your lip. Allow at least two seconds of pause. Let your audience take the thought in.

T H E P O W E R O F 3 ’ S

People remember things in 3’s

U S E T H E P O W E R P O I N T S

1 2

3 4

Place key text or focus images in these four points

F I N G E R S

Body language can consist of up to 55% of what’s conveyed. Use your hands wisely.

S I X T H S E N S E

Plug into your audience. It’s not about you, it’s about them.

O N L Y 7 % O F T H E F E E L I N G S

Y O U C O M M U N I C A T E A R E T H E W O R D S

T H A T Y O U U S E

S T E P S O F T H E H E R O ’ S J O U R N E Y

D R E S S T O T H E N I N E S

80% of the judgments aboutyou by the audience are made in a split second. Dress to impress.

T H E B R A I N C A N O N L Y C O N C E N T R A T E F O R 1 0 M I N U T E S B E F O R E

S H U T T I N G O F F

Every 10 minutes, you need to reset the audience. Play a video, ask a question or do a group exercise.

“The length of a speech should be like a woman’s skirt. Long enough to cover the subject, yet short enough to keep your interest.” - Winston Churchill

T A O O F T U F N E L

Tone matters. Every so often you need to go “one louder”

B A D T H I N G S W I L L H A P P E N . F I X I T , F E A T U R E I T O R F O R G E T I T

F O N T S Y O U S H O U L D C O N S I D E R

Baskerville

Impact Hobo Std

Marker Felt

T H E M A X N U M B E R O F S L I D E S ( 1 5 ) F O R E V E R Y 2 0 M I N U T E S O F P R E S E N T A T I O N

L E S S I S M O R E

T H E M A X I M U M N U M B E R O F

W O R D S Y O U C A N U S E O N A N Y

G I V E N S L I D E I N Y O U R S L I D E D E C K

D O N ’ T P L A Y 2 0 Q U E S T I O N S , F I N I S H S T R O N G

M I N I M U M F O N T

Fonts must

FO T

V I S U A L S A I D R E C A L L B Y 5 5 %

$ 1 P E R P H O T O A T D O L L A R P H O T O C L U B O R C A N V A

WORD UP

VS.

“The difference betweena good word and a greatone is like the difference between lightning and a lightning bug.” - Mark Twain

P R A C T I C E , P R A C T I C E , P R A C T I C E

L A S T R U L E F I N I S H O N T I M E

T H A N K Y O U STAN PHELPS @9inchmarketing www.9inchmarketing.com stan@9inchmarketing.com