21 RULES to Rock Your Next Pitch or SXSW Session

  • Published on
    14-Jul-2015

  • View
    7.852

  • Download
    3

Transcript

<ul><li><p>STAN PHELPS@9inchmarketing</p><p>TO ROCK YOUR NEXT PITCH OR SXSW SESSION</p><p>RULES</p></li><li><p>T H E F E A R O F P U B L I C S P E A K I N G &gt; T H E F E A R O F D Y I N G </p><p>T H E P R O B L E M </p></li><li><p>T H E T R U T H </p><p>There are only two types of speakers in this world. Those that get nervous and liars.</p><p> - Mark Twain</p></li><li><p>R U L E S O F T H E R O A D B Y T H E N U M B E R S </p><p>T H E S O L U T I O N </p></li><li><p>G U N S D O N T K I L L P R E S E N T A T I O N S B U L L E T S D O </p><p>.</p><p>.</p><p>.</p><p>ZERO BULLETS PLEASE</p></li><li><p>[CREDIT: WENDY GATES CORBETT]</p><p>K E E P K E Y T E X T O N T H E T O P 1 / 3 O F T H E S L I D E </p><p>avoid this </p></li><li><p>S I N G L E T H O U G H T ON E P E R S O N </p><p>Deliver a single thought to one person. You cant deliver your next thought until you look at another person in the room. Then you deliver your next single thought. Repeat.</p><p>This one tip eliminates filler words, promotes eye contact and allows you to breathe.</p></li><li><p>S E C O N D S O F P A U S E </p><p>After you say something important or relevant, shut the f*%k up. Zip your lip. Allow at least two seconds of pause. Let your audience take the thought in.</p></li><li><p>T H E P O W E R O F 3 S </p><p>People remember things in 3s </p></li><li><p>U S E T H E P O W E R P O I N T S </p><p>1 2</p><p>3 4</p><p>Place key text or focus images in these four points </p></li><li><p>F I N G E R S </p><p>Body language can consist of up to 55% of whats conveyed. Use your hands wisely.</p></li><li><p>S I X T H S E N S E </p><p>Plug into your audience. Its not about you, its about them.</p></li><li><p>O N L Y 7 % O F T H E F E E L I N G S </p><p>Y O U C O M M U N I C A T E A R E T H E W O R D S </p><p>T H A T Y O U U S E </p></li><li><p> S T E P S O F T H E H E R O S J O U R N E Y </p></li><li><p>D R E S S T O T H E N I N E S </p><p>80% of the judgments aboutyou by the audience are made in a split second.Dress to impress.</p></li><li><p>T H E B R A I N C A N O N L Y C O N C E N T R A T E F O R 1 0 M I N U T E S B E F O R E </p><p>S H U T T I N G O F F </p><p>Every 10 minutes, you need to reset the audience. Play a video, ask a questionor do a group exercise.</p></li><li><p>The length of a speech should be like a womans skirt. Long enough to cover the subject, yet short enough to keep your interest.</p><p> - Winston Churchill </p></li><li><p>T A O O F T U F N E L </p><p>Tone matters. Every so often you need to go one louder</p></li><li><p>B A D T H I N G S W I L L H A P P E N . F I X I T , F E A T U R E I T O R F O R G E T I T </p></li><li><p>F O N T S Y O U S H O U L D C O N S I D E R </p><p>Baskerville</p><p>Impact Hobo Std </p><p>Marker Felt </p></li><li><p>T H E M A X N U M B E R O F S L I D E S ( 1 5 ) F O R E V E R Y 2 0 M I N U T E S O F P R E S E N T A T I O N </p><p>L E S S I S M O R E </p></li><li><p>T H E M A X I M U M N U M B E R O F </p><p>W O R D S Y O U C A N U S E O N A N Y </p><p>G I V E N S L I D E I N Y O U R S L I D E D E C K </p></li><li><p>D O N T P L A Y 2 0 Q U E S T I O N S , F I N I S H S T R O N G </p></li><li><p>M I N I M U M F O N T </p><p>Fonts must </p><p>FO T </p></li><li><p>V I S U A L S A I D R E C A L L B Y 5 5 % </p><p>$ 1 P E R P H O T O A T D O L L A R P H O T O C L U B O R C A N V A </p></li><li><p>WORD UP </p><p>VS.</p><p>The difference betweena good word and a greatone is like the difference between lightning and a lightning bug.</p><p> - Mark Twain</p></li><li><p>P R A C T I C E , P R A C T I C E , P R A C T I C E </p></li><li><p>L A S T R U L E F I N I S H O N T I M E </p></li><li><p>T H A N K Y O U STAN PHELPS@9inchmarketingwww.9inchmarketing.comstan@9inchmarketing.com</p></li></ul>