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Vision for Intelligent AirportsUnleashing The Potential of Airports
Alex CovarrubiasSolutions Vice PresidentSITA
3 key trends are coming togetherThe time is now
Mobility Self-Service Collaborative Tools
MOBILITY is a game changer
Paperless travelPersonalized journeyOne-to-one CRM/marketingReal-time informationReduced congestion/delays
70% of airports plan to offer mobile services by 2013%
Declining smart phone prices 66% of US business passengers carry smart phones
$
4G/Wifi will provide permanent connectivity
Context-enriched apps will be expected
Mobility Self-Service Collaborative Tools
Sources: SITA PSS Survey / SITA Airport IT Trends Survey
SELF-SERVICEis becoming omnipresent
Simpler passenger journey
Faster and more secure border processing
Ancillary revenues
Reduced operational costs
Biometrics-enabled ID management SmartCards, ePassports
71% passengers already use self check-in kiosks%
Self bag-dropSelf-boarding
Self-Service Mobility Collaborative Tools
Sources: SITA PSS Survey
CDM ADOPTION will improve operational performance
Business Intelligence to improve: − efficiency− effectiveness− agility
Collaborative ToolsMobility Self-Service
48% of airports plan to use social media for disruption / emergency updatesGeolocation
75% of top 50 airports plan to install CDM tools by 2013
Sources: SITA Airport IT Trends Survey
The trip of Mr. Barkley
Mobility Self-Service Collaborative Tools
How this new trend affects Passenger Journey ?
1. From his home, Mr. Barkley:− Checks in online− Downloads airport portal to phone to
register his preferences (food, books, …)
− Prints boarding card and bag tag2. Portal pushes flight
statusMr BarkleyFlight United UA 582 to ChicagoLeaving at 09:38PM
Status: ON TIME
Gate: T15
Mr. Barkley drives to airport (directions on mobile phone GPS system):
1. asks where to park and books/prepays his parking space2. once parked, tags parking location to easily find his car upon
his return
Proceed to Security Lane
#3This way
1. Mr. Barkley drops off his bag (and will know at all times where it is thanks to end-to-end bag tracking)
2. The portal directs him to shortest security queue via augmented reality interface
Mr. Barkley goes through biometrics- enabled security & documentation control(faster and more secure procedures)
1. Mr. Barkley is informed of relevant and personalised special offers based on his location
ACCEPT DECLINEBack
Alpha Retail Offers
Select Back
Alpha Retail
Select Back
2. He purchases items using his mobile phone for checkout and payment
Meanwhile, Mr. Barkley's aircraft has landed.
Apron Mgr.
Flights
SK456FA123 SO768
Handling crews are optimally allocated and supported by the Airport Management System via information pushed on their handheld devices
Refuelling:78%
complete
Gate handling staff too is proactively informed of potential time-breaches via mobile devices and resources are allocated based on real-time data (passenger status and location)
January 28, 200908:31
Gate-handling status
Gate open Cabin crew reported Boarding started Pax yet to board Cabin door closed Gate closed
8.058.108.1515
8.408.42
PlannedBA1365
8.058.158.17
Actual
Gate 44
30
Mr. Barkley is informed that boarding has begun (suggested itinerary with ETA)
Mr. Barkley, your flight UA 582 to Chicagois now BOARDINGPlease proceed to gate T15
Estimated time to reach gate: 6 min. Suggested
itinerary
He reaches his gate where he is able to self-board without queueing
So what is an Intelligent Airport?Aircraft Workforce Passengers Baggage Runways Vehicles
Common situational awareness of key assets and resources
Collaboration with stakeholders sharing real-time data about operational activities
Business intelligence for better forecasting and predictions
Personalized passenger journey
More work is required to achieve the Intelligent Airport vision
Operational inefficiencies due to lack of situational awareness
Disparate processes
Fragmented systems
Lack of visibility on airport assets
Lack of communications
!
!
!
!
SITA’s vision is to deliver Intelligent Solutions that will unleash the potential of airports
Infrastructure
Operational Efficiency
Business Intelligence
that you can count on
which improves the passenger experience while reducing costs
to make better decisions with the right information at the right time
What's in it for you? Improved productivity and efficiency Enhanced passenger satisfaction New revenue streams Reduced operational costs
We are making it happen Airport know-how Integration expertise Innovation resources
Thank you