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Slides of my masterclass for students of International Communication Management at The Hague University. This masterclass was part of the week-long Social Media Experience event.
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Paulus VeltmanJanuary 24, 2012
Program (draft)
• #lift• The basics • The power of sharing• Advanced (sort of)• Real-time communication• Business communication
#lift
Stuck? Come to our hotel. Special price!
I am going by car from Amsterdam to Utrecht, 3 can join
I reached Amsterdam save and in time. Thank you!
Conversation, no customer support
Sorry to hear that. I can’t help...
Fake account
@NS_online, one year later
Results:• Image improved• There are real people behind NS• Ideas for improved servicesFocus points:• Extend use of social media• Less NS lingo• Co-creation
Tweetups
Basics
Complete your Profile
Make it interesting
Follow and get followed
Timeline
Tweet
Reply / Mention
RetweetTwitter
Classic
Direct Message
The power of sharing
Share your expertise
Get others to help you
Use the power of Twitter
The second edition of my free Twitter guide is ready
Recommendations
Benefits
And Google?
Advanced (sort of)
hashtags (#)
Trending topics
Lists
Twitter clients [demo]
Real-time communication
News
Analysis
Business commmunication
Source: Kors van Wyngaarden – Social Media and Healthcare - Defining and Implementing Strategies
Listen (or get thrown up)
Inform
Support
Webcare
Marketing
Co-create
Build a fanbase
For sale: Inholland degrees
Brand image
•धन्यवा�द
@paulusveltman http://paulusveltman.nl
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