Sandy PitkethlyEngaging Staff

“One upon a time,

the only people who really needed to “get” your brand were the ones who built its external façade: marketing, pr, communications. But today, every employee is a spokesperson, or has the potential to be.”

– The NOW Revolution

Awareness

External Purchase Decision Process

Engagement

Trust

Purchase

Awareness

Internal Purchase Decision Process

Engagement

Trust

Sales

Best Practices – Engaging Staff: Engagement

Best Practices – Engaging Staff: Trust

Best Practices-Engaging Staff: Trust

“If you don’t trust your employees to communicate with good judgment, you have a hiring problem, not a social media problem.”“You trust them with a phone.”

– The NOW Revolution

Best Practices – Engaging Staff: Sales

Best Practices-Engaging Staff: Sales

Sandy PitkethlyEngaging Staff