2009 Themes // Ideas Are Awesome

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A presentation we used at the beginning of the year to brief various clients on key themes for 2009 that they should consider for how to connect with people as they developed their marketing campaigns, which also was part of the inspiration for ideasareawesome.com.

Text of 2009 Themes // Ideas Are Awesome

  • v22

    2009 Outlook and Themes

  • What well cover: 2009 Landscape 2009 Themes

  • 2009 Landscape

  • CHANGE

  • In Marketing

  • "Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out."

    John StrattonCMOVerizon Wireless

    Change in marketing

    More Info: http://adage.com/article?article_id=48451

  • "Were not in the business of keeping the media companies alive. Were in the business of connecting with consumers."

    Trevor EdwardsVice PresidentGlobal Brand & Category ManagementNike

    Change in marketing

    More Info: http://www.nytimes.com/2007/10/14/business/media/14ad.html

  • "Your brand is no stronger than your reputationand will increasingly depend on what comes up when you are Googled."Allan JenkinsGlobal Communications Consultant

    Change in marketing

    More Info: http://allanjenkins.typepad.com/my_weblog/

  • In Media

  • Change in media

    More Info: http://www.nytimes.com/2009/02/28/business/media/28network.html

  • Change in media

    More Info: http://www.nytimes.com/2009/02/16/technology/internet/16chip.html

  • Change in media

  • Change in media

    IMAGE: FLICKR / MATTIAS PEHRSSONMore Info: http://www.rockymountainnews.com

  • In Social Media

  • Change in social media

    More Info: http://www.usatoday.com/tech/products/2008-11-18-motrin-ads-twitter_N.htm

  • Change in social media

    More Info: http://www.nytimes.com/2009/02/23/business/media/23adcol.html

  • Change in social media

    More Info: http://www.pcworld.com/businesscenter/article/160167/marketers_beware_what_social_networks_tell_you.html

  • In Mobile

  • Change in mobile

    Image: CRUNCHGEAR

  • Change in mobileOver 17MM sold so far6.8MM sold in Q34.3MM sold in Q4

    Over 66% of mobile web browsing is done on an iPhone.1

    Google sees 50 times more search requests coming from Apple iPhones than any other mobile handset.2

    Source 1: http://marketshare.hitslink.com/mobile-phones.aspx?qprid=55Source 2: http://blog.wired.com/business/2008/02/iphone-users-ar.html

  • Change in mobile

    More Info: http://www.nytimes.com/2009/02/17/science/17map.html

  • Change in mobile

    More Info: http://www.warc.com/News/TopNews.asp?ID=24342

  • iPhone = New Polaroid

    IMAGES: LISA WISEMAN

    More Info: http://www.lisawiseman.com/#a=0&at=0&mi=2&pt=1&pi=10000&s=0&p=4

  • Change in mobile

    More Info: http://gizmodo.com/5126702/palm-pre-preview-simply-amazing

  • In Life

  • Change in life

    IMAGE: POPHANGOVER.COM

  • Change in life

    More Info: http://www.businessweek.com/business_at_work/work_life_balance/archives/2008/06/work-life_balan_1.html

  • Change in life

    Image: THE FRISKY

  • 2009 Themes

  • SimplifyConnectGiveEmpowerInspireAdapt

  • Simplify

  • SimplifyLife has become overly-busy and complicated.

    Help people simplify their lives and theyll appreciate you more.

  • iPhone

  • Kraft

    More Info: http://adage.com/digital/article?article_id=133869

  • FedEx

    More Info: http://www.iphonestalk.com/fedex-launches-iphone-tracking-app/

  • Mint.com

    More Info: http://money.cnn.com/2009/03/02/magazines/fortune/tech/finance_site_mint.fortune/

  • iTunes Genius

    More Info: http://bigtech.blogs.fortune.cnn.com/2008/09/12/itunes-genius-feature-is-pure-genius/

  • Shazam

    More Info: http://www.downloadsquad.com/2008/07/13/iphone-app-review-shazam-helps-you-name-that-tune/

  • Touchatag

    More Info: http://www.touchatag.com/

  • Eye-Fi

    More Info: http://www.eye.fi

  • Digital meets retail

    More Info: http://www.forbes.com/2008/07/22/style-shopping-retailer-forbeslife-cx_jp_0722style.html

  • Daily Sugar

    More Info: http://www.shopstyle.com/

  • Web Pop Culture

    More Info: http://popurls.com/

  • One I.D.

    More Info: http://openid.net/

  • Google Friend Connect

    More Info: http://www.google.com/friendconnect/

  • Facebook Connect

    IMAGE: FLICKR / B_D_SOLISMore Info: http://blog.facebook.com/blog.php?post=41735647130

  • Hagen-Dazs five

    More Info: http://www.haagendazs.com/products/five.aspx Image: PSFK

  • Lays

    More Info: http://paulisakson.typepad.com/planning/2009/02/lays-happiness-is-simple.html

  • Lays

    http://www.youtube.com/watch?v=nuzMyqjN-Zg

  • Connect

  • ConnectAs social media matures, more and more people are looking to connect with people, companies and things that share or support their interests, beliefs and values.

    Connect people to these things and others that are like them to build a stronger relationship with them.

  • Nike

    More Info: http://nikeplus.nike.com/nikeplus

  • Nike

    More Info: http://insidenikerunning.nike.com/

  • Nike

    More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=156470779

  • Nike

    More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=86864249

  • Nike

    More Info: http://www.nike.com/nikeos/p/nikewomen/en_US/training_widget

  • Nike

    More Info: http://www.nike.com/nikeos/p/nikewomen/en_US/training_app

  • Loopt

    More Info: http://www.loopt.com/

  • Barcamp

    IMAGE: FLICKR / DAVEANDSIMAMore Info: http://en.wikipedia.org/wiki/BarCamp

  • Interesting Conference

    IMAGE: FLICKR / NOLMore Info: http://russelldavies.typepad.com/planning/interesting2008/

  • Pecha Kucha

    IMAGE: FLICKR / JAMES WILLAMORMore Info: http://www.pecha-kucha.org/

  • Google Docs

    More Info: http://docs.google.com

  • Pop-up Businesses

    IMAGE: FLICKR / MIKE BURNSMore Info: http://images.businessweek.com/ss/09/02/0225_inventions/16.htm

  • Give

  • GiveWere in a recession.

    People like free stuff.

    Give people something good and your value to them will increase accordingly.

  • Facebook

    IMAGE: FLICKR / B_D_SOLISMore Info: http://www.youtube.com/watch?v=Rm5B7j65S1c

  • iPhone Apps

    More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTop?id=25204&popId=27

  • Free (Book)

    More Info: http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all

  • Dennys

    More Info: http://money.cnn.com/2009/02/03/news/companies/dennys_breakfast.fortune/

  • Quiznos

    More Info: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101178

  • Burger King

    IMAGE: FLICKR / JASONLAMMore Info: http://blogs.wsj.com/digits/2009/01/15/burger-king-cancels-facebook-ad-campaign/

  • Music

    Nine Inch Nails Girl TalkRadiohead

    More Info: Radiohead: http://blog.wired.com/music/2008/10/radioheads-in-r.htmlNine Inch Nails: http://www.rollingstone.com/rockdaily/index.php/2009/01/07/nine-inch-nails-ghosts-tops-amazon-mp3-sales-chart-despite-being-given-away-for-free/Girl Talk: http://www.rollingstone.com/rockdaily/index.php/2008/07/08/thousands-grab-girl-talks-feed-the-animals-for-free-creating-doubts-about-pay-what-you-want/

  • Xbox

    More Info: http://xbox.joystiq.com/2009/02/22/discounted-braid-re-launches-xblms-deal-of-the-week-program/

  • Free Green

    More Info: http://www.freegreen.com

  • Paper Critters

    More Info: http://www.papercritters.com/

  • Guerilla Gardening

    More Info: http://www.laguerrillagardening.org

  • Park(ing) Day

    More Info: http://www.psfk.com/2008/07/parking-day-guerrilla-parking-space-renovation.html

  • Hacking the Wii remote

    http://www.youtube.com/watch?v=QgKCrGvShZs

  • Empower

  • EmpowerThe growth and evolution of social media is making it easier and easier for more people to collaborate with each other to build, make, think and do things theyre passionate about with each other.

    Empower people to do these things by providing them with tools, access and connections that make them feel like they have a role in the success of your brand.

  • Dell IdeaStorm

    More Info: http://www.ideastorm.com

  • My Starbucks Idea

    More Info: http://www.mystarbucksidea.com/

  • Whitehouse.gov

    More Info: http://www.whitehouse.gov/

  • Moo.com

    Business Cards Mini-Cards Sticker Books

    Post Cards Note Cards Greeting Cards

    More Info: http://www.moo.com/

  • Blurb

    More Info: http://www.blurb.com

  • Etsy.com

    More Info: http://www.etsy.com/

  • Lifehacker

    More Info: http://lifehacker.com/

  • Instructables

    More Info: http://www.instructables.com

  • Little BIG Planet

    More Info: http://www.littlebigworkshop.com/en-us/

  • Little BIG Planet

    http://www.youtube.com/watch?v=4MGNWhi-5w4

  • Inspire

  • InspireDespite the ease with which we can all create more content, being good at it still requires skill and talent.

    Create stuff that inspires people to tell others about you. Create stuff that inspires people with skills and talent to want to create more stuff for and with you.

  • Its about doing stuff

    More Info: htt