Presentation given at the media forum at the Allen Park test lab on September 18, 2008 to discuss pricing, capability and fuel economy of the new Ford F-150 trucks.
Transcript
<ul><li>2009 FORD F-150 </li><li>TRUTH ABOUT TRUCKS THE MARKET THE CUSTOMER THE PRODUCT </li><li>GEORGE PIPAS U.S. SALES ANALYST </li><li>TRUTH ABOUT TRUCKS THE MARKET </li><li>Preparing For Launch Dearborn Truck Plant Quality training Supplier and dealer feedback Validation builds Customer Research Dealership Sell-Down 130,000 units in May 90,000 units in August 50,000 units in November </li></ul>
