Embed Size (px)
Citation preview
Discover how insightful Customer Journey Mapping leverages Digital Transformation
“Bridging Technology and Process To Optimise Customer Engagement” Gauri
Charles Powiesnik Customer Engagement Consultant, Gauri Ltd3/12/15
Customer Journey
Why Customer Journeys ?
Leveraging Digital Transformation
Conversion, LoyaltySustainable Profit
Vendor Customer
There’s Always a
Gap !
Vendor Customer
Vendor Customer
TheEngagement Gap
The Real Problem?
Missing Insights of the Customer Journey …
Customer Engagement Formula
Be The CustomerMap the Customer JourneyGet Curious Seek Brutal FeedbackInnovate & Invent
Customer Engagement Formula
Be The Customer..
Map the Customer Journey
Customer Journey
Touchpoints
Add Emotion …Moments of
Truth
Your Engagement
Evaluated
This is the Value Architecture of
Customer Engagement
Get Curious
Value Derailers
Value Drivers
Seek Out Brutal Feedback
Value Enablers Value
Accelerators
Innovate and Invent
Kabbage
Loan 5,000x Faster
Leave the Competition
Behind with re invented
engagement
Sprite Zero India
Sprite Zero B2B…B2B2C
Be The CustomerMap the Customer JourneyBe Curious to Unlock ValueSeek Brutal FeedbackInnovate & Invent
Customer Engagement Formula
Let’s Share Your Customers JourneyComplete the Survey
at
Gauri Invitation
http://iserve.ingenium-ids.org/s/e1exuknxxk/%5Brecord%5D
Thank You Gauri’s Engagement model Takes You & Your Customer
Further
Contact Charles at Gauri on07739 638 831
