15 Tips for Marketing Your Business Using Social Media

Jonnice Slaughter

•Publicist

•Marketing Consultant

•Social Media Strategist

•Blogger

•MUSIC•TV/ FILM

•EVENTS & AWARD SHOWS• RESTAURANTS

• RETAIL / CONSUMER• CELEBRITIES / PUBLIC FIGURES• FAITH-BASED & NON-PROFITS

•SOCIAL MEDIA CONSULTING•DIGITAL BRANDING

•BLOGGER RELATIONS•SPEAKING ENGAGEMENTS

•SOCIAL MEDIA CAMPAIGN STRATEGY

ENTERTAINMENT PUBLICISTS & PRESS EVENT CALENDARwww.EPPECOnline.com

In-stream Advertising Agency that pays Celebrities and Highly Influential Twitter users to promote events, causes and key messaging for corporate

brands.

Presented by The ChatterBox Agency (www.ChatterBoxAgency.com) 2


BLOGS


15 Tips for Marketing Your Business Using Social Media


1. Identify the at least 3 social networks that would best benefit your business.


Foursquare & Gowalla = location-basedFacebook, Twitter, Flickr, Linked-In = offer

location-based features.

2. Take advantage of location-based features and networks


• Blogs, photo image hosting sites, Facebook, Twitter and many other social networks can be used to distribute news, announcements

and promotions• Eliminate or reduce the clutter in your target

audiences email in-box by encouraging them to join/ follow your social network profile.

3. Email Marketing Alternative


The most popular networks are Facebook, Flickr, Twitter, and

Youtube.

4. Survey your customers/ clients to determine the best networks to maintain a

presence.


Example: Businesses should have a professional Facebook fan page instead of a

personal profile page.

Facebook Fan pages can be customized to mirror the design and look of your

website….creating continuity for your brand.

5. Make sure your business/ brand is abiding by the Terms & Conditions of each social

network where you have a presence.


6. Consider starting a blog for your business.

See Nike.com


Examples of content:• Photos• Videos• Audio

• Press clips• And more

7. Take a critical inspection of your business to uncover sources for compelling social

media content to engage your target consumer.


• Invite feedback on your business or product• Use positive reinforcement when you receive

favorable reviews or customer experiences.• People, today, are more likely to recap their

experiences (good or bad) on social networks instead of completing a comment card or a

comment form online.

8. Use social media as a 2-way communication platform to connect with

customers.


9. Create separate promotions that are exclusive to each individual social network.

Example: Krispy Kreme’s Promotion on National Donut Day


• Offer free products/ services to bloggers to post reviews on

their blog.• Research the

blogger / affiliate networks that will

pair you with bloggers .

10. Incentivize bloggers to create reviews and positive publicity


• Blog posts can be scheduled• Consider programming your updates (weekly

recaps, quote of the day/week, FAQs, customer feedback, current events relative to

your industry, etc.)• Invite others to become guest bloggers on

your site.

11. Develop a routine for posting so that you never get behind on updating your social

networks.


12. Save time by using desktop and online social networks that will update multiple sites at once. (Hootsuite, Tweetdeck, etc)


• Post logos with links prominently on the first page/ top-loading page of your site.

• Post addresses on business cards, flyers, print advertisements, etc.

• Post logos and addresses in visible, high-traffic areas at your business (lobby/ waiting

area, reception desk, bathrooms, etc.)

13. Add your social network addresses to all of your Marketing collateral and anywhere

that you have an online presence.


• Tag – customers/ clients in photos and comments (Facebook, Flickr)

• Tag blog posts with the best keyword to describe your blog post topic

• Use #hashtags to create branding campaigns, index conversations and to identify your target consumer (example: Twitter, #FollowFriday,

#MusicMonday, #Help4Haiti)

14. Learn how to tag in order to increase your messages and branding goals.


Most social networks now offer expanded profiles that let you add the URLs of your

other networks, like LinkedIn, Twitter, Facebook, Flickr, Google Buzz, Youtube, Ustream, Vimeo, Foursquare, Gowalla, 12

seconds, Blogger, Wordpress, Tumblr, Bliptv, Digg, StumbleUpon, and more.

15. Link all of your social networks together to increase exposure and traffic.

• Email: [email protected]

• Twitter: @chatterboxpr

• Websites: www.ChatterBoxPublicity.com, www.ChatterBoxAgency.com

• Slides: http://www.slideshare.net/chatterboxpr

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