14 Actionable & Low-Cost Growth HacksGrowth Tactics For Startups

By Ryan WardellSee Startupsauce.com for a detailed description of each hack

AARRR!

The Growth Hacker’s ToolboxAnalytics: Google Analytics, KISSmetrics, CrazyEgg,

Flurry

Test Traffic: Facebook/LinkedIn Ads & Google AdWords

A/B Tests: Optimizely or VWO

Qualitative Feedback: Qualaroo + Intercom + Your Phone

Landing Pages: Unbounce, KickOffLabs or LeadPages

Total Cost (1 test per week @$100 ad spend)= $650-$1000/month

Pre-Growth: FundamentalsUser Personas

Keyword Research

Testing User Personas - Facebook Ads & Google Adwords

Tracking Metrics Using Google Analytics, CrazyEgg &KISSmetrics. Qualitative feedback using Qualaroo

Non-Scalable Methods – Cold Calls, Online Chat, Events

Acquisition Channels 1

SEO & Content Marketing

PPC – Google AdWords, Bing Ads etc

Email Marketing

Acquisition Channels 2

Social – Both Paid & Unpaid

BuySellAds.com

Paid Content Distribution – StumbleUpon, Outbrain, Taboola

Retargeting – AdRoll, Retargeter, Perfect Audience

Affiliates

Partnerships

Acquisition Hack #1:

Rich Snippets(schema.org)

Acquisition Hack #2:

Giving Perfect Testimonials

Acquisition Hack #3:

Influencer Outreach(AKA Audience Hijacking)

Acquisition Hack #4:

Google Suggest + Grammatically-Incorrect Blog Post Titles

Activation Pt 1: Landing Pages & ConversionThe A-HA! Moment

Friction

Social Proof

Activation Hack #1:

Low-Friction Landing Page + Clear CTA

Activation Hack #2:

Using Photos Of People

Activation Hack #3:

Exit Popups

Activation Hack #4:

Explain WHAT You Will (And Will Not) Do With People’s Data

Activation Hack #5:

Reducing Friction In Forms

Activation Hack #6:

Get User To A-HA! Moment ASAP

Referral Hack #1:

Find Opportunities Where Sharing With Non-Users Makes Sense

Referral Hack #2:

Persistent Referral Incentives

Referral Hack #3:

1 For You +1 For Your Friend

Referral Hack #4:

Pre-populate Your Tweet Buttons

<a href=”http://twitter.com/home?status=Insert text here cc @ryanwardell87”>Tweet this</a>

Or, just use ClickToTweet

Thank You!Ryan Wardell

Startupsauce.com

@ryanwardell87