11 Things You Need to Know About Social Media

A primer for newbies

1. Social Media Is Not The Point.

Your mission IS!

2. Social media will not fix your organization if it’s broken

3. What you have to say matters, but what your constituants have

to say matters more

4. Facebook and Twitter are not free

emails lists

5. If you can’t see the target, hitting it will be a

matter of chance

6. ROI = Yes

7. Loyalty can’t be automated

8. It’s always better when they say it

9. Everything your mom said was right

10. Shut the laptop and go outside

11. Everyone is just as confused as you are

Who is John Haydon?

Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA

Co-Founder of SocialBrite and 501 Mission Place

Speaker: Nonprofit Technology Conference, BlogWorld, TechSoup, NetworkForGood and more...

Author: Facebook Marketing for Dummies

Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, Healthy Babies Project, Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts