10 REASONS WHY BUSINESSES NEED A

WEBSITE

1WEBSITES NEVER SLEEPS:

Many people surf the web in the evening when most businesses are closed -- which is fine because websites never sleep! A website will allow your business or organization to be open 24 hours a day, 7 days a week, and 365 days a year. Having a website is the equivalent of having an employee working around the clock -- even weekends and holidays!

2WEBSITES ARE NOT JUST LOCAL: They Are Global. Most small businesses are only able to market to their town and surrounding communities. With a website, you can take your goods and services across India and around the world, if you so choose.

3DO YOU KNOW 6.9 BILLION PEOPLE?:

The latest figures (2011) reveal that out of 6.9 billion world population, 2.09 billion are active Internet users & it is growing @ 480.4%. Now imagine if your business could even reach 1% of this, which is approx. 20 million probable customers.

4"JUST GOOGLE IT":

More than ever before, people are turning away from traditional means of finding information and looking online. Your business should be at their fingertips.

5YOUR TOP COMPETITOR HAS A WEBSITE:

If you are in direct competition with another business that has a website, they have a clear advantage. A website is a great way to level the playing field.

6WEBSITES IMPROVE CUSTOMER CONFIDENCE & CORPORATE IMAGE:

With a professional website, you will improve you overall impression to the public and, in turn, your customers will develop a greater sense of confidence in your organization.

7PLAY WITH THE BIG GUYS:

Many small companies successfully take on the big Guys. Websites can be relatively inexpensive (compared to running a brick-and-mortar store), and with proper usability and search engine optimization your website can be as good as your larger competitors, or even better!

8PEOPLE EXPECT IT:

By having a website you show the world that you are a viable business. Not having one makes you suspicious in the eyes of many prospects. It is silly but true: a website will enhance perceived professionalism.

9COMPETITION FORCES YOU TO(O):

Your competition will force you to get a website, if you do not already have one. Customers (especially the newer generations) will demand you have a website, and will pass you over if you do not have one. It is a matter of adjusting to shifting market conditions. And things will continue to shift, at an amazing speed – just look at how fast the Internet has become an integral part of our lives…

10ALREADY? O.K. THEN; WE WILL

THROW IN A BONUS: 50% ADDITIONAL REASONS!

WEBSITES ARE GREAT ADVERTISING:

Whatever you're advertising – services, products or just yourself – a website is a great way to do it. Every other kind of advertising going costs a premium, especially if you want to target a specific kind of person, and there's no guarantee that they're paying attention. Websites are like brochures that are free to reproduce, interactive, and quickly distributed to people who are already looking for them. No advertising medium even comes close to the ease-of-use and effectiveness of a website.

11A WEBSITE IS A WORLDWIDE PRESENCE:

On the web, it doesn't matter whether someone is next door to you or on the other side of the world, they can see your website just the same as anyone else can, and it doesn't cost you or them any extra. Phone and mailings both cost enormous amounts long-distance, but your website lets you send information anywhere without any extra effort or expense. You can make friends and contacts in places you've never been and will never go – suddenly, working globally is no more effort than working locally.

12YOUR WEBSITE CAN MAKE YOU MONEY:

There's a lot of money on the web, and it's not hard to get some – the longer you're online, the bigger your share can get. If you have something to sell, you can sell it worldwide, thanks to credit cards & online payments. Doing business online eliminates almost every overhead there is: all you need to do is have the goods. You can set up a steady trickle of income... and there's no limit to the number of trickles you can set up.

13YOUR WEBSITE CAN SAVE YOU TIME:

Giving out information takes time, whether it's on the phone, or in brochures, or even if it's just emailing your family. Websites are designed to save you time. Customers can see your whole product catalog without ever needing to talk to you or visit you. This is the power of the web: things on it are written only once, but can be downloaded endlessly – a good website runs itself, and keeps being useful to people for much longer than you'd expect.

14MAKE LIFE EASIER: Websites can make you customer’s lives easier – and yours! Look at online banking, or ticket ordering. Whole new industries have emerged because people want to be able to do things themselves, from their home or office – because it is easier. So: what will make your customers’ lives easier?

15ENHANCE MARKETING EFFECTIVENESS:

Success does not come from doing one thing right. What you need is a marketing mix, and a website can be a powerful ingredient. Mentioning a website in a radio, TV or print ad may just be the thing that wins people over – especially if the online experience feels similar to the offline communication.

CONCLUSION: Click icon to add pictureWe are sure that at least one of these 15 reasons will apply to your situation.

One last bit of advice: if you DO decide to have a website built: make sure that the designer has the right skills and knowledge to make your website as effective as possible.

Good marketing and business advice, usability consulting and search engine optimization are just as important as great design skills.

Your website should not only look great, it should be Easy to Find + Easy to Use.

Good luck!

www.touchwebsolutions.com