10 Growth Hacking Tips for Event Marketing

  • Published on
    28-Nov-2014

  • View
    431

  • Download
    1

DESCRIPTION

10 + bonus tips for growth hacking (yeah, yeah, just marketing) for event marketers, although useful for others, too. Also available at: http://chw.ag/ZGfbT0

Transcript

  • 1. 10 Growth Hacking Tips for Event Marketers Sam Michel, Founder - Chinwag sam@chinwag.com - http://chinwag.com - @toodlepip
  • 2. 10 Growth Hacking Tips for Event Marketers Sam Michel, Founder - Chinwag sam@chinwag.com - http://chinwag.com - @toodlepip
  • 3. hello. Im Sam Michel and usually, I forget to introduce myself. sam@chinwag.com - http://chinwag.com - @toodlepip
  • 4. Background founded 1996, UKs first digital marketing community built Social Media Week London from 35 to 270+ events in 4 years ran UKs first Facebook marketing conference, launched Chinwag Psych - psychology, marketing, neuroscience conference hosted 20+ international trade missions: startups, agencies, robotics, satellite applications to US & China consultant for Open Data Institute Annual Summit 2013/4 - get to hang out with Sir Tim Berners-Lee! sam@chinwag.com - http://chinwag.com - @toodlepip
  • 5. Growth hackers focus on low-cost and innovative alternatives to traditional marketing http://en.wikipedia.org/wiki/Growth_hacking sam@chinwag.com - http://chinwag.com - @toodlepip
  • 6. Ten minutes (less now), lets go sam@chinwag.com - http://chinwag.com - @toodlepip
  • 7. Plan ahead - build Reciprocity sam@chinwag.com - http://chinwag.com - @toodlepip your social capital Help promote / support relevant events In return, ask for promo for your events Use social, email, blogs, etc Will build your reputation & influence Thenask for help for your event!
  • 8. Call to action Ask for the sale Ask for it again! Use your verbsbuy, book, reserve, grab Dont forget screen sizes: 65% of email gets opened first on mobile sam@chinwag.com - http://chinwag.com - @toodlepip
  • 9. Images on Social sam@chinwag.com - http://chinwag.com - @toodlepip images promote conversion, feature speakers, venues, themes, food add to event pages and use social media tools SproutSocial, Hootsuite, Buffer, etc. N.B. Image ratio 2:1- avoid embarrassing crotch cropping! Size guides: Facebook / Facebook Events Twitter cards Social Media image dimensions Twitter card masterclass @whatleydude: http://chw.ag/1rxLChy
  • 10. sam@chinwag.com - http://chinwag.com - @toodlepip Killer content Infographics Speaker profiles Guest blog posts Top 10 Lists Surveys for marketing Link Bait Starting points: 1. Create great content that drives traffic 2. Secret psychology of persuasive content 3. 10 free tools to create infographics Source: Eventmanager Blog
  • 11. Speaker Promos Ask them to share: social, email, WOM Offer discount codes for their network Speaker features - Q&A, audio, video, hangouts Make it easy: ready-made sharing links copy/pastable blurbs A thought: as well as speaker/acts fit for event, consider their potential network sam@chinwag.com - http://chinwag.com - @toodlepip
  • 12. FOMO Testimonials (dont forget to collect them) - can also relate to your other events Brands, acts, speakers who have booked to attend Consider seeding delegates with influencers Create authority - your event is must-attend sam@chinwag.com - http://chinwag.com - @toodlepip
  • 13. Email signatures Old-school - but cool Simple (and team can get involved) Can track links (and incentivise!) sam@chinwag.com - http://chinwag.com - @toodlepip
  • 14. sam@chinwag.com - http://chinwag.com - @toodlepip Event listings Obvious: Lanyrd (Eventbrite integration, yay!) Plancast, other specialist event listing sites Trade sites - for tech: Chinwag, TechCityNews, Mashable Check back links for similar events using Ahrefs or Majestic SEO Relevant bloggers - offer event round-ups that include yours! Techcrunch example
  • 15. Upsell Bring your friends - discounts for colleagues Upgrade for webcast, streaming, merchandise, webinar, etc. Dont forget to invite previous delegates - Eventbrite has an awesome tool with great tracking sam@chinwag.com - http://chinwag.com - @toodlepip
  • 16. Templates Will save you a tonne of time, examples: approaches to speakers - will you speak, why you should speak, time/date media partners - contra deal, competition, promo, copy/ pastable blurbs personal invites - ready to personalise (you can do mail merge with Gmail) blurbs - ready for event site listings, promos, press, queries sam@chinwag.com - http://chinwag.com - @toodlepip
  • 17. Bonus Hacks Scarcity - early-bird, time limited offers, flash sales, showing ticket sales 2-for-1 vouchers - in advance of sales, offer vouchers a la WebSummit Remarketing - target visitors to your sites with paid-for ads on Googles network & Facebook, use MailChimps goal tracking to target email users who visit website Sponsors - mutual interest, help them to market to their potential customers, they want a good audience, too! Social proof - dont skimp on event assets, high quality video, photos & testimonials make future events a lot easier to market Thank You page / email - ask for social shares on page / in email, upsell opportunities, suggest next steps book travel (less likely to cancel if plane/hotel booked) sam@chinwag.com - http://chinwag.com - @toodlepip
  • 18. Pretty sure Im out of time Thanks....Questions? hit me up on email, twitter, over coffee Sam Michel, Founder - Chinwag sam@chinwag.com - http://chinwag.com - @toodlepip sam@chinwag.com - http://chinwag.com - @toodlepip
  • 19. Pictures Thanks for sharing https://www.flickr.com/photos/jillclardy/5069059182 https://www.flickr.com/photos/id-iom/10835459353/ https://www.flickr.com/photos/edkohler/484322226 https://www.flickr.com/photos/jonathanmcintosh/3746142610 https://www.flickr.com/photos/kevindean/4200937765 https://www.flickr.com/photos/stavos52093/12544827224 sam@chinwag.com - http://chinwag.com - @toodlepip