スマホ動向 20150219 配布用

Embed Size (px)

Text of スマホ動向 20150219 配布用

  • Video Research Interactive, Inc.

    2015219

  • Video Research Interactive, Inc.

    1998)

    2004)

    /

    1

  • Video Research Interactive, Inc.

    2

    (%)

    18.9

    27.0

    34.7

    40.2

    49.2

    54.0 57.3

    73.7

    68.4

    59.8

    54.1

    46.0 41.9

    39.5

    0

    20

    40

    60

    80

    20118 20122 20128 20132 20138 20142 20148

    /PHS

    57.3%

  • Video Research Interactive, Inc.

    ()

    (12=100)

    /

    2010 2011 2012 2013

    6,465 7,345 8,510 10,783 127%

    10,085 11,716 14,997 19,359 129%

    () 249 856 1,652 192%

    ()

    MCF 6

  • Video Research Interactive, Inc.

    ()

    ()

    2010 2011 2012 2013

    6,465 6,539 4,793 2,447 51%

    (123) 806 3,717 8,336 224%

    2011 2012 2013

    481 2,607 5,597 215%

    - 262 960 366%

    - - 684 -

    - 198 398 201%

    325 650 697 107%

    806 3,717 8,336 224%

    2010 2011 2012 2013

    6,465 7,345 8,510 10,783 127%

    (2)1/451%

    (3)67%2/3215%

    (MCF) 2013

    7

  • Video Research Interactive, Inc.

    55

    2015 CyberZ/

  • Video Research Interactive, Inc.

  • Video Research Interactive, Inc.

    /ex (

    2

    50km

    1269

    4,584

    15

    56 1

    27

  • Video Research Interactive, Inc.

    PC

    [ 2,032]

    [ 2,032]

    [ 2,032]

    [ 2,032]

    [ 2,030]

    [ 2,030]

    [ 4,584]14.1

    5.7

    0% 10% 20% 30% 40% 50% 60%

    2014

    2013

    2012

    2011

    2010

    2009

    2008

    100%

    MCR 20144-6

    2014

    28

  • Video Research Interactive, Inc.

    1060

    10 MCR 10-69//

    2002

  • Video Research Interactive, Inc.

    1060

    11

    MCR 10-69//

    2008

  • Video Research Interactive, Inc.

    1060

    12

    MCR/ex 12-69//Mobile)

    (%)

    0.0

    10.0

    20.0

    30.0

    40.0

    50.0

    60.0

    70.0

    80.0

    90.0

    100.0

    10 15 20 25 30 35 40 45 50 55 60 65

    10 20 50 6030 40

    2014

  • Video Research Interactive, Inc.

    13

    1060

    MCR 10-69//

    2002

  • Video Research Interactive, Inc.

    14

    1060

    MCR 10-69//

    2008

  • Video Research Interactive, Inc.

    15

    1060

    MCR 10-69//

    2014

  • Video Research Interactive, Inc.

    (19302015)

    16

  • 17

  • Video Research Interactive, Inc.

    5

  • Video Research Interactive, Inc.

    (Andorid)

    19

    FullerAndroid

    5

    /

    20134

    20

  • Video Research Interactive, Inc.

    1

    21

    1201411

    0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

    21.8 13.9 9.3 7.3 7.8 14.7 27.5 30.8 28.9 23.2 22.9 23.2 30.8 26.3 24.1 26.3 27.4 31.9 34.2 34.1 35.2 35.1 33.7 29.6

    0%

    10%

    20%

    30%

    40%

    7121723

  • Video Research Interactive, Inc.

    201411(1)

    22

    Youtube

  • Video Research Interactive, Inc.

    23

    201411(1)

  • Video Research Interactive, Inc.

    24

    201411(1)

  • Video Research Interactive, Inc.

    (1060)

    25 MCR/ex 12-69/()/

    2123

  • Video Research Interactive, Inc.

    26

    201411(1)hulu

  • Video Research Interactive, Inc.

    201411(1)

    27

  • Video Research Interactive, Inc.

    41

    0

    200

    400

    600

    800

    1000

    1200

    1400

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    0

    50

    100

    150

    200

    250

    300

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    ChromeFirefox

    0

    20

    40

    60

    80

    100

    120

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    0

    50

    100

    150

    200

    250

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    4.7%

    8.2%

    15.3%

    71.8%

    201410

    61

  • Video Research Interactive, Inc.

    30

    1LINE, Gmail 2Facebook, Twitter 3Google,

    0.0%

    20.0%

    40.0%

    60.0%

    80.0%

    100.0%

    201410

    0

    100

    200

    300

    400

    500

    Android1 201410

    37%

    18% 16%

    12%

  • Video Research Interactive, Inc.

    31

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    Android1

    Android1

  • Video Research Interactive, Inc.

    1

    32

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    Twitter

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    Instagram

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    LINE

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    Facebook

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    Facebook Messenger

    Android1

  • Video Research Interactive, Inc.

    2

    33

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    20134

    20137

    201310

    20141

    20144

    20147

    201410

    Antenna

    Android1

  • &

    Facebook

    34

  • Video Research Interactive, Inc.

    201412)

    36

    20

    1 1 2 2 3 3 4 4 5 & 5 6 6 7 7 8 & 8 9 9 10 10 11 & 11 12 12 13 & 13 14 14 15 & 15 16 16 17 17 18 18 19 20 &

    94.9 94.9

    86.9 79.4

    75.8 68.3

    63.2 54.5

    50.7 41.4 41.3

    37.5 31.5 29.5 28.3

    25.0 24.1 23.2

    20.7 20.5

    0 50 100

    59.3 40.3

    23.4 18.9

    14.4 13.1 11.7 11.7

    9.0 7.4 7.1 6.6 5.8 5.5

    3.1 2.6 1.4 0.3

    0 50 100(%) (%)

    **Google playhttps://play.google.com/store

  • Video Research Interactive, Inc.

    201412)

    37

    **Google playhttps://play.google.com/store

    10

    1

    10 2

    20 3

    30 4

    40 5

    50 6

    7

    10 8

    20 9

    30 10

    40 11

    50 12

    77.0

    88.5

    81.0

    79.2

    71.6

    60.6

    0 50 100 (%)

    50.1

    31.1

    31.2

    27.9

    11.1

    14.7

    7.9

    13.4

    6.3

    4.2

    12.3

    3.3

    61.7

    42.7

    21.3

    16.6

    15.2

    12.6

    12.7

    11.3

    9.8

    8.2

    5.7

    7.4

    0 50 100 (%)

    80.1

    80.7

    78.5

    80.7

    81.8

    74.2

  • Video Research Interactive, Inc.

    201412)

    38

    **Google playhttps://play.google.com/store

    10

    20

    30

    40

    50

    10

    20

    30

    40

    50

    5.8

    9.3

    5.0

    4.6

    4.8

    3.9

    5.8

    6.9

    5.0

    5.4

    5.7

    5.6

    0 5 10 ()

  • Video Research Interactive, Inc.

    39**Google playhttps://play.google.com/store

    10

    20

    30

    40

    50

    10

    20

    30

    40

    50

    15.6

    31.9

    11.7

    10.6

    10.6

    7.4

    16.0

    21.0

    12.4

    14.4

    15.2

    15.4

    48.0

    46.7

    52.5

    48.7

    46.4

    43.8

    48.8

    46.4

    47.0

    49.6

    52.7

    51.0

    36.4

    21.4

    35.9

    40.7

    43.1

    48.8

    35.3

    32.6

    40.7

    36.0

    32.1

    33.6

    10

    39

    12

    201412)

  • Video Research Interactive, Inc.

    40**Google playhttps://play.google.com/store

    201412)

    1 LINE

    2 LINE

    3 LINE

    4

    5

    6

    7 LINE

    8 LINE POP

    9

    10

    39.2

    (%)

    1

    2 LINE

    3

    4 LINE

    5 LINE

    6

    7 RPG

    8

    9

    10

    25.6

    (%)

  • Video Research Interactive, Inc.

    41**Google playhttps://play.google.com/store

    201412)

    10 20 30 40 50

    1 1 1 1 3 6

    2 LINE 3 3 2 1 1

    3 2 2 4 5 8

    4 LINE 11 7 3 2 2

    5 LINE 23 9 5 4 4

    6 19 15 9 6 3

    7 RPG 13 6 6 12 13

    8 6 4 13 24 44

    9 5 11 10 18 53

    10 10 5 11 22 36

    10 20 30 40 50

    1 LINE 1 1 1 1 1

    2 LINE 4 2 2 2 3

    3 LINE 9 5 3 3 4

    4 7 3 4 4 2

    5 2 4 5 5 12

    6 3 6 10 12 25

    7 LINE 8 8 6 6 6

    8 LINE POP 26 10 8 7 8

    9 37 15 7 8 7

    10 14 9 12 11 14

  • ()