Triumph press release on 2014 auto expo

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    Triumph Motorcycles India Pvt. Ltd unveiled the Daytona 675 at 12th

    Auto Expo 2014

    Since the bikes were unveiled in November last year, 2 all new Triumph stores and service

    centers, have opened and a further 7 stores will open over the next three months

    Bookings for Delhi and Chennai announced

    Given the demand already, Triumph Motorcycles are confident of selling 500 Triumph

    motorcycles in first 6 months, 1000 by year-end and 1500 by mid 2015

    New Delhi, February 6

    th, 2014 Triumph Motorcycles India Private Limited today unveiled the Daytona

    675 for the Indian market at this years Auto Expo 2014. The demand generated post the introduction of 10 international models and the customer feedback received has fuelled this exciting new launch. Priced at INR 10.15 lac (ex-showroom price: Delhi) the Daytona 675 will give Triumph Motorcycles the competitive edge within the super sports segment of the market.

    The Daytona 675 shook the super sports class to the core by not only daring to be different with its three-cylinder, 675cc layout, but instantly raising the bar in outright performance. It was fastest on the track, the best to ride on the road and brought a new depth of character to a class of excellent but often indistinguishable alternatives. The basic format was so good, the Daytona has remained at the top of the sector ever since, winning countless magazine comparison tests and even trouncing the world's best superbikes in the prestigious international Masterbikes shootout, winning overall for two years in succession! In competition the Daytona has won hundreds of races and many titles around the world, while simultaneously seducing owners with its distinctive and stirring three-cylinder sound track and real-world road manners.

    Paul Stroud, Director Sales & Marketing (Global), Triumph Motorcycles Pvt. Ltd. said, India is an exceptionally exciting market for us and the premium motorcycle segment in the country is seeing tremendous growth. With the launch of 11 motorcycles across 5 distinct model families including classic, cruiser, super sports, roadsters and adventure segments, Triumph is already enjoying a great response from the Indian market. Since launch over 100 sold orders have been taken, and now with the launch of the Daytona 675 this will give us further opportunity to grow. We are looking at a target of 500 motorcycles in first 6 months, 1000 by year-end and 1500 by mid 2015

    Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said Customer feedback along with the positive responses we received for the Daytona 675R have led to the announcement of the Daytona 675 variant with an extremely competitive pricing. With this Triumph Motorcycles will offer two super sports variants for the brands enthusiasts. Were are also extremely excited to announce the commencement of bookings in Delhi and Chennai from today. We welcome visitors to our stand at the Auto Expo 2014 so they can experience first-hand the iconic model range from Triumph.

    The Triumph Motorcycles stand will give visitors a great insight into Triumphs motorcycle range, and will be a great place for bikers who share our passion to meet and connect with one another. Visitors will be greeted by a full display of Triumphs iconic motorcycle range, along with the newly unveiled Daytona 675. The stand has also been designed to engage visitors with lively and interactive activities that include 3D rendering and Bboying. The Triumph Motorcycles stand at Auto Expo will be the perfect place where patrons and admirers can share their love for this legendry brand.

    With the launch of the 675 Triumph Motorcycles now have 11 motorcycles on sale in the Indian market. The much sought after line-up includes the classic Bonneville and Bonneville T100, the legendary Speed Triple, the largest production motorcycle the Rocket III Roadster, the class leading Street Triple, the cool


    caf racer the Thruxton, the go anywhere Tiger 800 XC and Tiger Explorer, the stripped back and black Storm and the king of super sports bikes, the Daytona 675 and the 675R. Triumph's exclusive dealerships are currently operational in Bangalore & Hyderabad. Bookings are also announced for Mumbai & Pune dealerships, and those will be open by March. The bookings for Delhi and Chennai will start from today, i.e. 6

    th February and the dealerships will be operational very soon.

    Over the next few months there will be many more dealerships that will open up across the country, ensuring that customers from various parts of India are able to enjoy the Triumph experience. Triumph motorcycles will be exhibiting in Hall 4, E 16 at the India Expo Mart in the 12th Auto Expo 2014

    which runs from February 7 to February 11 at Greater Noida, Delhi-NCR.

    About Triumph Motorcycles:

    First established in 1902, Triumph Motorcycles celebrated 110 years of motorcycle manufacturing in 2012. For more than two decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes, which perfectly blend design, character, charisma and performance. Building around 50,000 bikes per year, Triumph is the largest British motorcycle manufacturer, and has more than 740 dealers across the world.

    At the heart of Triumphs philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance. The innovation and engineering passion that gave birth to the iconic Bonneville of the 60's has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the legendary Speed Triple and the super-sports Daytona 675.

    Triumph currently employs around 2,000 personnel worldwide and has subsidiary operations in the UK, America, France, Germany, Spain, Italy, Japan, Sweden, Benelux, Brazil, and now India, as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire and Thailand plus assembly facilities in Brazil, and India