Question 5: How did you attract/address your target audience?

The Lionsgate introduction was extremely useful for our production, as we were able to use it connote that our film was from the horror genre – with this specific introduction being used in the film Saw VII – which is from the most successful horror franchise of all time.The darkness and red aspects depict the blood and the ideological themes of horror due to darkness, with the clouds in the background relating to the mise-en-scene in our opening sequence where we have trees to show the isolation of the protagonist.

‘Based on a true story’ makes the film appear as a lot scarier to the audience and it will make them believe about the events being extremely scary – and will entice them to the rest of the film. Furthermore, the typography shows the white upon the black background which indicates the binary opposition’s theory of black versus white which therefore relates also to good versus evil.

The low, animalistic shot of the antagonist at the start of the film instantly shows the fact that the antagonist has the power in the sequence – with the unlevelled, point of view shot showing the disturbing features of the antagonist.The darkness and low lighting in the shot shows that we portrayed the setting as ideal for the protagonist, with the dull aspects showing that there is no real light in the woods and looking through the setting is mysterious and extremely eerie.The ‘A Lionsgate Production’ credit it used with two different colours to emphasise the difference between the protagonist and the antagonist with the use of colours – red showing the blood features yet again which relates to the horror theme and white for the equilibrium of the protagonist.

Immediately a close up of a shadowy figure in the woods shown as extremely dark to signify the darkness of the character.Further emphasis of the antagonist.Face is not revealed which shows the demonic features of the feature to emphasise the fact that the figure is an antagonist due to the darkness of the figure itself and also the darkness of the actual shot.

Shot from the back of the protagonist to show the fact that the character is lost within the setting, as well as implicating that the protagonist is being chased.The darkness of the shot as well as the character having to go through boundaries like the trees shows that the protagonist has no power in the setting, which is extremely juxtaposing from a typical narrative due to the fact that the male is less dominant.

The shot of footsteps shows the protagonist is disturbed, with the walking not following a typical pattern and it appears as if the protagonist is injured.The darkness of the woods of which the footsteps stand upon is covered by leaves and just conveys the setting to be a dark, eerie place for a protagonist to be confined in.

The shot initially just shows the hand dripping with blood, though by zooming in further on the hand it emphasises the amount of blood on the protagonist’s hand the ideology of horror is enhanced.The blood trickles down the hand, therefore showing that the character is in distress and injury due to the antagonist, showing that the male character has lesser dominance compared with the evil.

First instance of a close up of the protagonist, this shot shows the utter fear and distress of the situation as the character scurries around the woods.The character is unshaven, with messy hair and a ripped up t-shirt and blood in order to further indicate the fact that the protagonist is confined within the setting.The character is centrally composed in the screen, though the shot is not entirely stable which shows the frantic aspects of the protagonist trying to escape from the antagonist.

The panning shot shows the extent of blood that the protagonist has on his body, with the shot panning upwards in order to clearly convey the physical state of the protagonist to be negative and within disequilibrium – which also signifies the ideological themes of horror.

As the protagonist looks around frantically and scared, a shadow crosses the screen which startles the character into a state of even bigger fear – shown further with the next shot which is a close up to show facial expression and that the character is entirely scared.The protagonist is not shown directly, many features like the trees clearly show that the character is trapped in the setting with the mise-en-scene showing to the audience that the antagonist has all of the dominance in this setting.

The point of view shot of the antagonist is shown yet again, showing the progression of the demon to oppose the protagonist with the darkness of the shot showing the disequilibrium in the film.This shot shows the broken physical state of the protagonist, as he appears to see a shadowy figure behind a tree, the medium over the shoulder shot showing the entirety of the setting as well as the costume to highlight the blood features further.

The close up does not show the protagonist’s face, but is instead used to convey the state of the protagonist with the sound effects of panting – as well as the unshaven features of the protagonist.

Another shot of the point of view from antagonist, with the third shot going with the cluster of three rule – showing that the opening sequence is coming to its crescendo and the tension is almost at its climax.

In the next few shots are jump cuts, which increases the pace of the tension alike with the previous antagonistic shot – by showing several different angled close ups of the protagonist’s face.

The different facial expressions and positions of the protagonist jump frequently which show the fragmented, disjointed emotional state of the character as the shots jump consistently.The character also holds onto the tree, showing that the protagonist is using the setting in order to connote the ideological themes of horror by cowering away from the antagonist.

The shots then appear as extremely quick shots, cutting almost instantly within a second with white flashing transitions which show the diminishing thoughts inside the mind of the protagonist.

The film cuts to black and is entirely silent – showing that the film is reaching its dramatic tension and climax, with the action and horror, suspenseful music abruptly ending.

This also contrasts with the white flashes previously to emphasise the binary oppositions between the protagonist and the antagonist of the film. Black semantically relates to darkness whereas white relates to positivity so these colours oppose each other well.

The extreme close up of the eyes convey the utter fear of the protagonist, with the features of the eyes shown explicitly with the shot used to show that the protagonist is about to be attacked.

The text of the film name ‘Confinement’ is a red colour, so despite the font subverting from the horror genre we still wanted to convey typical aspects of it which is why we decided to use the red font as this indicates blood, which is always relating to the genre of horror strongly.The slanted name of the film creates a sense of disequilibrium and it is dynamic which highlights the horror genre.By having a font that would be more associated with law films and not the horror genre, we differentiate from the general horror genre and therefore become innovative.