Closing Case Honda In Closing Case Honda In North AmericaNorth America

By: Mohammad Jobair

Agenda:Agenda:

1.1.Honda CompanyHonda Company2.2.Closing Case Honda In North AmericaClosing Case Honda In North America

1.1.Honda Company:Honda Company:

In October 1946, Soichiro Honda established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Two years later, Honda Motor Company, Ltd. was born, and in 1959 Honda opened its first storefront in Los Angeles with six industrious employees.

After 1959 the Honda company start manufacturing till 1960s,1980s up to 21st Century.

And on the year of 2005 for the first time Honda corporation made a Robot which the named that ASIMO.

In 2007 the Honda made a jet which the named as Honda jet . and also the Honda Company made a marine engine and so on.

Honda company is the 5th largest automobile and also engine market in the whole world. And the 2nd largest company in Japan. The head quarter of Honda company is in Tokyo- Japan.And the leader of that company is Takeo Fukai from 2004 till now

Closing Case Honda In North America:Closing Case Honda In North America:•During the 1980s was the surge in Japan direct investment in the USA, Leading this trend were Japanese Automobile Companies like Honda, Toyota, Nissan and others .•Collectively these companies Invest $5.3 Billion in North or USA between 1982-1991s.•Leader was Honda which by 1991 had invest $ 1.13 Billion in 3 north America.•Honda also additional invest $500 million in an engine plant.•And also facilitate engineering for $31 million.•As a result now Honda Company employs 10,000 worker in central, and also sold 854,879 cars of Honda in north USA during 1990s.

•Honda considered to establishing auto assembly operation in North USA as early in 1974 but ruled out investment because of high cost of north America in 1974.•Honda announced it had selected a site in the small town of Marysville, Ohio for a motorcycle.•But in 1979 Honda company realized that its assumptions about US workers poor productivity were unfounded , so the announced plans to construct an automobile assembly.•In 1982 the first US-built Honda was Assembled and by 1984 the plant was producing 150,000 automobile per year.

•In 1984 at lest 29 major Japanese supplier companies had established transplant manufacturing facilities in Ohio to supply Honda with component parts.•In 1981 Voluntary restraint agreement under which Japanese companies agreed not to further increase their imports in to the USA.•A second Concern was probably the sharp rise in the value of the Japanese yen against the US dollar during 1987.•This concern was also increased the cost of exporting both finished automobiles and component parts form Japan to NUSA.

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