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Christopher Andrews Leader of Emerging Technologies, Visteon Corporation Open Innovation – Boston

Open Innovation - Boston

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Page 1: Open Innovation - Boston

Christopher AndrewsLeader of Emerging Technologies, Visteon Corporation

Open Innovation – Boston

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The Automotive Sector’s Innovation Journey – Transforming into a Catalyst for Change

Auto industry is at a tipping point of technology capabilities and market needs– Utilizing design thinking to transform

mobility– Disruptive innovation improves total

cost of ownership– Strategic alliances and new business

model trends

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C O M P E T I T I O N

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P R I C E P R E S S U R E

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M A R G I N P R E S S U R E

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Industries are competing at equal price and functionality. Design is the only differential

that matters.

Mark Dziersk, IDSA

“ ”

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An Innovation Journey to Transform Mobility

How We Must Innovate:Applying design thinking – Anticipate

changing consumer expectationsFuturing – Imagine the future and be

agnostic to available technologiesIdeation – Develop concepts and work with

advanced/innovation groupsDevelopment – Develop concepts stretch

technologies

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The Innovation Process at Visteon

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An Example - Old World

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New World

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• Futuring of mobility and smart cities

• Mobility cockpit evolution journey

• Trends driving non-traditional approach

• Next-generation mobility system

architectures

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Urban Planning Architecture

Today: Manual - Analog Future: Digital Mobility System Design

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Highway HighlyAutomatedDriving

AutomatedParking

Flexible & Holistic HMIEnhanced Personalization

Pervasive ConnectivityAlways on features

Pilot Monitoring& Gesture

Low-Speed City Automated Mobility

SwarmIntelligence

Vehicle Sharing Immersive Cockpit Reality

Critical system redundancy (aerospace & defense models)

Com

plex

ity

Enabling Technologies

Digital Maps

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Vehicle Cockpit User Experience Evolution

Autonomous Future

Smart City Interactions

Partial Automation Highly Automated Driving

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Electronic Control Unit Market Trends

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5 x

Advanced driver assistance systems will quintuple by 2021 and will

significantly spur the demand for powerful microprocessors.

OTA UpdateabilityOEMs are looking towards always up-to-date software and reducing

warranty costs.

Demand for SecurityAs consumer electronics, cloud and

vehicle electronics are merging, OEMs need to master the security challenge.

Lines of SW code

• F-35 Joint Strike Fighter 10M• 787 Dreamliner airline 14M• Passenger vehicle 20M• Premium vehicle 100M• Vehicle in 2025 100-300M

440 x

Automotive electronics processor power to grow by 2035.

Growing number of ECUsThe number of vehicle ECUs is growning

rapidly. Trend for consolidation – from 50-70 ECUs to 100-200 by 2025.

The Complexity of the Automotive Systems are Increasing Even Beyond Aerospace.Automated and Autonomous Vehicle Systems Including ADAS are Driving Solutions.

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The Future: Domain Controllers (Consolidated)Today: Distributed

• Infotainment ECU• Connectivity ECU• Displays• Cluster ECU• Climate ECU• Blue tooth ECU• Door entry ECU• Telematics ECU• Heads Up Display• Lane departure ECU• Blind Spot ECU• Brake Assist ECU• Engine Control Module• Lighting ECU• Etc…. More added every year…

Vehicle System Architecture

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Total Cost of Ownership (TCO) Consolidated System Solutions

Source: Visteon & Roland Berger

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OEM organizational alignment to consolidated system architecture

Sourcing strategies alignment to consolidated solutions

Scalable solutions with scalable hardware and reusable software across domains

Security partitioning, ISO 26262/ASIL level system architecture

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Challenges and Hurdles to ECU Consolidation

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Cockpit Example: Old to New Worlds

Realize savings and utilize team resources

toward innovation

New processes, tools, validation methods, solution providers, etc…. Will need to be developed…….

ConsolidatedDistributed

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Visteon’s ECU Consolidation Solution Space

Next Generation SmartCoreTM

Next-generation domain controller

Advanced navigation cockpit features

Contextual user experience with health monitoring

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Addressing the Tipping Point of Technology Capabilities and Market NeedsMobility industry needs to think differently, act differently, provide value,

provide strategic vision and foster partnerships

Solutions become more multi-party, multi-technology, hybrid cloud/on-board, collaborative, open source – using design thinking principals

Be open to non-traditional strategic alliances and new business model trends

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www.visteon.com