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Christopher AndrewsLeader of Emerging Technologies, Visteon Corporation
Open Innovation – Boston
The Automotive Sector’s Innovation Journey – Transforming into a Catalyst for Change
Auto industry is at a tipping point of technology capabilities and market needs– Utilizing design thinking to transform
mobility– Disruptive innovation improves total
cost of ownership– Strategic alliances and new business
model trends
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C O M P E T I T I O N
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P R I C E P R E S S U R E
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M A R G I N P R E S S U R E
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Industries are competing at equal price and functionality. Design is the only differential
that matters.
Mark Dziersk, IDSA
“ ”
An Innovation Journey to Transform Mobility
How We Must Innovate:Applying design thinking – Anticipate
changing consumer expectationsFuturing – Imagine the future and be
agnostic to available technologiesIdeation – Develop concepts and work with
advanced/innovation groupsDevelopment – Develop concepts stretch
technologies
The Innovation Process at Visteon
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An Example - Old World
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New World
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• Futuring of mobility and smart cities
• Mobility cockpit evolution journey
• Trends driving non-traditional approach
• Next-generation mobility system
architectures
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Urban Planning Architecture
Today: Manual - Analog Future: Digital Mobility System Design
Highway HighlyAutomatedDriving
AutomatedParking
Flexible & Holistic HMIEnhanced Personalization
Pervasive ConnectivityAlways on features
Pilot Monitoring& Gesture
Low-Speed City Automated Mobility
SwarmIntelligence
Vehicle Sharing Immersive Cockpit Reality
Critical system redundancy (aerospace & defense models)
Com
plex
ity
Enabling Technologies
Digital Maps
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Vehicle Cockpit User Experience Evolution
Autonomous Future
Smart City Interactions
Partial Automation Highly Automated Driving
Electronic Control Unit Market Trends
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5 x
Advanced driver assistance systems will quintuple by 2021 and will
significantly spur the demand for powerful microprocessors.
OTA UpdateabilityOEMs are looking towards always up-to-date software and reducing
warranty costs.
Demand for SecurityAs consumer electronics, cloud and
vehicle electronics are merging, OEMs need to master the security challenge.
Lines of SW code
• F-35 Joint Strike Fighter 10M• 787 Dreamliner airline 14M• Passenger vehicle 20M• Premium vehicle 100M• Vehicle in 2025 100-300M
440 x
Automotive electronics processor power to grow by 2035.
Growing number of ECUsThe number of vehicle ECUs is growning
rapidly. Trend for consolidation – from 50-70 ECUs to 100-200 by 2025.
The Complexity of the Automotive Systems are Increasing Even Beyond Aerospace.Automated and Autonomous Vehicle Systems Including ADAS are Driving Solutions.
The Future: Domain Controllers (Consolidated)Today: Distributed
• Infotainment ECU• Connectivity ECU• Displays• Cluster ECU• Climate ECU• Blue tooth ECU• Door entry ECU• Telematics ECU• Heads Up Display• Lane departure ECU• Blind Spot ECU• Brake Assist ECU• Engine Control Module• Lighting ECU• Etc…. More added every year…
Vehicle System Architecture
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Total Cost of Ownership (TCO) Consolidated System Solutions
Source: Visteon & Roland Berger
OEM organizational alignment to consolidated system architecture
Sourcing strategies alignment to consolidated solutions
Scalable solutions with scalable hardware and reusable software across domains
Security partitioning, ISO 26262/ASIL level system architecture
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Challenges and Hurdles to ECU Consolidation
Cockpit Example: Old to New Worlds
Realize savings and utilize team resources
toward innovation
New processes, tools, validation methods, solution providers, etc…. Will need to be developed…….
ConsolidatedDistributed
Visteon’s ECU Consolidation Solution Space
Next Generation SmartCoreTM
Next-generation domain controller
Advanced navigation cockpit features
Contextual user experience with health monitoring
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Addressing the Tipping Point of Technology Capabilities and Market NeedsMobility industry needs to think differently, act differently, provide value,
provide strategic vision and foster partnerships
Solutions become more multi-party, multi-technology, hybrid cloud/on-board, collaborative, open source – using design thinking principals
Be open to non-traditional strategic alliances and new business model trends
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www.visteon.com