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REXANNE SMITH “Helping women is my passion; showing businesses HOW to help them Is my dream.”

My Visual Resume Presentation

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What is important to your female customer may not be important to you—as a man. But as an owner, a GM, a finance manager, a sales manager, a salesperson --what your female customer wants and needs should be very important. Jeffrey Gitomer said “It’s not the hard sell, it’s the heart sell”. He also said “The head is attached to the price, the heart is attached to the wallet. If you jerk the heartstrings, the wallet comes popping out of the back pocket.” Are you ready for this? Sales- isn’t really about numbers. It’s about relationships. Win the relationship –win your customer. Win your customer – win referrals. Win-Win-Win-Win. Gross is a byproduct of the relationship between a salesperson and the customer. The numbers are the easiest part. Let me help you reach your most influential demographic....women.

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Page 1: My Visual Resume Presentation

REXANNE SMITH

“Helping women is my passion; showing businessesHOW to help them Is my dream.”

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ABOUT ME

I began my career in the auto industry as a salesperson. Within a short amount of time, my talent and commitment to excellence became evident and I was offered a position as Internet Sales Manager. I soon realized there was an entire demographic that Alabama auto dealers weren’t capitalizing on….women. I created a website for female car buyers, www.queenofcars.us,

where women could go to get information about the buying process, understand the rights as a buyer and to promote myself as a sympathetic advocate to an under represented Section of auto buyers. I increased my efforts by creating a YouTube channel and posting video content regularly. I also used YouTube as a way to communicate with prospectivebuyers www.youtube.com/alcarqueen.

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After working with various dealerships in North/Central Alabama with respect to Internet Sales, Social Media and Reputation Management, I accepted a position as Regional Manager at AskPatty.com, a company dedicated to training, advertising and marketing for automotive dealerships and tire, lube and service centers. By joining the AskPatty team I was able to continue my efforts in assisting and educating dealerships about the female car buyer, but on a much larger scale.

“I communicate with dealers all over the United States that have a real interest in targeting their efforts to the female consumer. A one-size-fits-all marketing strategy will no longer suffice. Due to women’s increased effects on the economy and the overwhelming influence they have in regard to household decisions, it’s a smart move for automotive businesses to cater to their needs and connect with them. By being attentive and responsive to female consumers, businesses will see an increase in CSI ratings, loyalty, referrals and profits."

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Recommendations

“In my time working with Rexanne, she has exhibited a keen knowledge of the automotive business and specifically how to market to, sell to and retain the female buyer. Rexanne has been able to communicate her experience to all levels, from the OEM, to Owners, managers and to the front line staff, in a way that each level can relate to. Rexanne's knowledge and passion has helped her succeed at every endeavor that has crossed her path.” - Mike Sadlock, Nissan Digital Marketing Consultant, The Cobalt Group

“Rexanne Smith was a fantastic person to work with. Rexanne Smith is a well-educated, careful and insightful person with a good sense of humor. Shows all the time an in-depth understanding of the importance of women car buyers and how to meet their needs.” - Jody DeVere, CEO, AskPatty.com

“I have never met anyone in the car business with so much passion for success. Rexanne goes the extra mile to bring customer satisfaction to the next level. Her hunger for promoting awareness and her thirst for encouraging change is almost unheard of in this industry. Rexanne has an energizing personality that is contagious and inspiring.” – Kevin Dempsey, Nissan BEST Facilitator, Precision Dynamics International

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Things Worth Mentioning

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Statistics

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Video Library

I love to keep up-to-date on current trends and come up with innovative ways to reach out to customers. Click the images below to view some of my videos then check out my YouTube Channel at www.youtube.com/alcarqueen.

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Contact

I am excited about helping your dealership attract and retain more female customers. Dealerships that make an effort to step outside the box will see a customer centered awakening that will in turn increase customer loyalty and profits.

Rexanne [email protected]

Cell: (205) 613-6547Home: (205) 490-1318