My Car is Talking But Whats it Saying?

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Presented on March 16, 2009 during a SxSW Interactive panel. On the panel were Karen Kaushansky, User Experience Designer, Tellme; Jason Kriese, UX Program Manager, Microsoft; Mike Jones, Senior Interaction Designer, Smart Design; and David Kidd, doctoral student, George Mason University. The panel was moderated by Mary S. Butler, Senior Content Strategist, Razorfish and Editor of From the panel description: "We call it the 60 MPH User Interface. Challenges abound in designing multi-modal voice and touch interactive user experiences in the car, for directions, traffic, information and communication. Come learn guiding design principles, see examples from today and talk about the experience of tomorrow."

Text of My Car is Talking But Whats it Saying?

  • My Car is Talking But Whats It Saying?
  • Win! Were raffling off a BlueAnt Supertooth for your car at the end of the panel. Poor design in your car? A button, a sound, an application Submit via Twitter @sxswmycar or comment at
  • Mary S. Butler, Razorfish Jason Kriese, Microsoft Auto Mike Jones, Smart Design David Kidd, George Mason University Karen Kaushansky, Tellme
  • About Me Current Senior Content Strategist, Razorfish Editor, Previous Editor-in-Chief, luxury auto site Managing Editor,
  • David Kidd George Mason University Driver distraction Interruptions Usability Liberty Mutual Perceptions of driving ability Westat Driving experience
  • Promising trends: Speech-based interfaces Infotainment for information control Potential concerns: Aesthetics over human- centered design Interfaces that are incompatible with driving
  • think Intuitive and functional design that accommodates the limitations of the driver 7
  • jason kriese user experience program mgr
  • I design, define, and develop features for the Microsoft Auto platform. Zzzzzzzz
  • my 60 minute commute in 60sec 45sec
  • 13.7 exhilarating miles
  • en route 2 incoming calls (The Boss and Grandma) 4 GB of music 1 worthwhile radio station (Def Lepperd!) 1 2 3x perusing m.facebook 1 change to a 9am meeting
  • arrived!
  • think We need to facilitate purposeful, micro consumption of content in the car. 18
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  • Doesnt turn on 20
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  • think We used to fawn over new cars, now our phones and laptops get the attention. Carmakers are eager for the affection we give our gadgets. Hence, screens. Its a good thing: Theyre more accurate to the car, and more effective for the driver. 25
  • Karen Kaushansky 26
  • All I want to do is make a phone call Copyright 2008 Microsoft Corporation, Confidential & Proprietary 32
  • think Designing for the car means designing interactions that are natural and non-stressful which today and in the future can be voice (speech input, audio output). 33
  • think Automakers and their designers need to figure out better ways to integrate consumer hand-held and other portable devices into vehicles. 34
  • Michaels Mazda 3 Hatchback
  • Kennis 2004 Honda Pilot EX
  • Evans 1996 Infiniti G20
  • Question 1: Challenges / Pain Points
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  • Charting anxiety freakin out anxiety calm pre-planning write on updating arrived unfamiliar completed paper route travelling new search incoming last 5% of with while call nav passengers driving task/situation over time
  • Prototyping
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  • Occlusion Method
  • Peripheral Detection Task Patten C.J.D., Kircher, A., Ostlund, J., Nilsson, L., & Svenson, O. ( 2006). Driver experience and cognitive workload in different traffic environments. Accident Analysis and Prevention, 38, 887-894. Recarte, M.A. & Nunes,L.M. (2003). Mental workload whiel driving: Effects on visual search, discrimination, and decision making. Journal of Experimental Psychology: Applied, 9(2), 119-137.
  • Lane-change Test (LCT) Harbluk, J.L., Burns, P.C., Lochner, M., & Trbovich, P.L. (2007). Using the lane-change test (LCT) to assess distraction: Tests of visual-manual and speech-based operation of navigation system interfaces. Proceedings of the Fourth International Driving Symposium on Human Factors in Driver Assessment, Training, and Vehicle Design.
  • Eye-tracking and EEG
  • Timeline Analysis Kidd, D.G., Cades, D.M., Horvath, D.J., Jones, S.M., Pitone, M.J., & Monk, C.M. (2008). Listen up! Do voice recognition systems help drivers focus on the road? User Experience, 7(4), 10-12.
  • Best methods
  • Cars of the future
  • Cars of the (Near) Future
  • Sony Xplod car stereo with a front USB port
  • Delphi three-port hub
  • Multiple ports allow multiple consumer interfaces
  • Car of the Future
  • Land Rover LRX Concept
  • Delphi iPhone Car Controller
  • Rinspeed iChange
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  • Reventon-pics/2008-Lamborghini-Reventon-dash.-33s.htm Reventon-pics/2008-Lamborghini-Reventon-dash.htm Lamborghini display 79
  • Ford avatar / EVA
  • Tasks performed in the car 100% 18% 28% 36% 2% 80% 49% 52% 52% 52% 3% 59% 60% 63% 71% 69% 75% 2% 79% 76% 82% 83% 60% 2% 3% 80% 19% 40% 21% 3% 12% 14% 69% 62% 10% 8% 46% 45% 6% 6% 20% 3% 34% 32% 5% 4% 29% 27% 26% 21% 21% 19% 18% 18% 13% 13% 0% I Do This Would Like To Don't Want To
  • Mary S. Butler, Razorfish ([email protected]) Jason Kriese, Microsoft Auto ([email protected]) Mike Jones, Smart Design ([email protected]) David Kidd, George Mason U. ([email protected]) Karen Kaushansky, Tellme ([email protected]) Continue the conversation: My Car is Talking But What Its Saying on Facebook

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