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. Mini-report based on gemiusRanking data H1 2011 trends on the internet market August 2011 http://rankingcee.com/

Mini report on H1 2011 trends based on gemiusRanking data

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Page 1: Mini report on H1 2011 trends based on gemiusRanking data

. Mini-report based on

gemiusRanking data

H1 2011 trends on the

internet market

August 2011

http://rankingcee.com/

Page 2: Mini report on H1 2011 trends based on gemiusRanking data

The source of data is the Gemius web

analytics service, gemiusTraffic. It is the

number 1 site-centric research in CEE and

Denmark, and a popular tool in the Middle

East as well as in Israel.

The data is gathered by means of scripts

embedded in the web sites using

gemiusTraffic. Web pages monitored by

Gemius act as internet ‘receptors’ collecting data which,

after it is aggregated, becomes the basis for gemiusRanking

results.

If no specific country is indicated, the results in the report

are aggregated for all the markets. To see detailed weekly

rankings for any of the countries visit

http://rankingcee.com/

Countries included in the results:

Bulgaria, Belarus, the Czech

Republic, Estonia, Hungary,

Lithuania, Latvia, Poland, Russia,

Slovakia, Turkey, Ukraine, MENA

region.

Introduction

Page 3: Mini report on H1 2011 trends based on gemiusRanking data

H1 2011 trends - internet market in numbers

As far as browsers are concerned, in H1 2011 we observed the end of the Firefox’s long-lasting

chase after the Microsoft product. April 2011 saw the victory of Firefox, and since then it leads

the ranking.

Apart from the struggle raging at the top of the ranking, some interesting changes at no. 3 and

4 may be noted: Google’s Chrome, which at the beginning of the year overtook Opera, is

rapidly gaining share in the generated page views.

The question remaining for the ensuing

part of 2011 and next years is: will

Chrome’s share exceed that of the

recent leader, MSIE?

Page 4: Mini report on H1 2011 trends based on gemiusRanking data

H1 2011 trends - internet market in numbers

There has been a spectacular reshuffle on the mobile browsers’ market. The

Safari mobile browser outrun Opera Mini, which was the market leader until

May 2011.

Symbian leads the mobile devices’ OS ranking - we may still expect some

interesting changes there. The share of Android has grown by 0.16 percentage

point in the last six months, while that of Symbian, the current leader, the

same period was as little as 0.01 pp.

iPhone OS, competing for the second position all

through the last year, is at present the no. 3 with a

0.29% share.

The final outcome of the situation mainly depends on

Android – will it beat Symbian and thus become the

leader, simultaneously distancing iPhone OS, whose

share is lower by just 0.02 pp?

Page 5: Mini report on H1 2011 trends based on gemiusRanking data

H1 2011 trends - internet market in numbers

The share of page views made with the use of iPads is

approaching that of iPhones - the share of page views

generated with the former has increased by nearly 17

percentage points since June 2010, when it was 3rd in the

ranking. At present, it is only a slight advantage of 0.46 pp

which distances iPhone from the best-selling tablet.

The year 2011 will most probably see the growth of iPads domination and the loss in Nokia

devices share. The share of the last year’s no. 2, Nokia 5800, has decreased by almost 2.5

percentage points since June 2010.

Page 6: Mini report on H1 2011 trends based on gemiusRanking data

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

35,00%

40,00%

01.2011 02.2011 03.2011 04.2011 05.2011 06.2011

Firefox

MSIE

Chrome

Opera

Safari

The percentage share of page views made with the most popular browsers groups (all versions)

Top 5 browsers in H1 2011

Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)

Page 7: Mini report on H1 2011 trends based on gemiusRanking data

Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

70,00%

80,00%

90,00%

01.2011 02.2011 03.2011 04.2011 05.2011 06.2011

Firefox 3.0

Firefox 3.5

Firefox 3.6

Firefox 4.0

Firefox 5.0

The percentage share of page views made with the Firefox browser’s versions

Web browsers - Firefox in H1 2011

Page 8: Mini report on H1 2011 trends based on gemiusRanking data

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

01.2011 02.2011 03.2011 04.2011 05.2011 06.2011

Chrome 5.0

Chrome 6.0

Chrome 7.0

Chrome 8.0

Chrome 9.0

Chrome 10.0

Chrome 11.0

Chrome 12.0

Chrome 13.0

The percentage share of page views made with the Chrome browser’s versions

Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)

Web browsers - Chrome in H1 2011

Page 9: Mini report on H1 2011 trends based on gemiusRanking data

0%

10%

20%

30%

40%

50%

60%

70%

01.2011 02.2011 03.2011 04.2011 05.2011 06.2011

MSIE 6.0

MSIE 7.0

MSIE 8.0

MSIE 9.0

The percentage share of page views made with the IE browser’s versions

Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)

Web browsers - MSIE in H1 2011

Page 10: Mini report on H1 2011 trends based on gemiusRanking data

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

01.2011 02.2011 03.2011 04.2011 05.2011 06.2011

Opera 9.2

Opera 9.5

Opera 9.6

Opera 10.0

Opera 10.1

Opera 10.5

Opera 10.6

Opera 11.0

Opera 11.1

Opera 11.5

Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)

The percentage share of page views made with the Opera browser’s versions

Web browsers - Opera in H1 2011

Page 11: Mini report on H1 2011 trends based on gemiusRanking data

0,00%

0,05%

0,10%

0,15%

0,20%

0,25%

0,30%

0,35%

0,40%

01.2011 02.2011 03.2011 04.2011 05.2011 06.2011

Android

Symbian

iPhoneOS

Changes in the OS popularity ranking: Symbian, Android and iPhoneOS

Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)

Mobile devices – Operating Systems

Page 12: Mini report on H1 2011 trends based on gemiusRanking data

The percentage share of page views made with the most popular mobile browsers

0,00%

0,10%

0,20%

0,30%

0,40%

0,50%

0,60%

0,70%

0,80%

01.2011 02.2011 03.2011 04.2011 05.2011 06.2011

SafariMobile

OperaMini

SymbianBrowsers

Mobile devices – Web browsers

Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)

Page 13: Mini report on H1 2011 trends based on gemiusRanking data

The percentage share of page views made with the most popular mobile browsers

0,0%

0,1%

0,2%

0,3%

0,4%

0,5%

0,6%

0,7%

0,8%

SafariMobile OperaMini SymbianBrowser

June 2011

Source: Gemius, gemiusTraffic, 06.2011 Source: Gemius, gemiusTraffic, 06.2011; all countries (http://rankingcee.com/)

Mobile devices – Web browsers

Page 14: Mini report on H1 2011 trends based on gemiusRanking data

Mobile devices – top 3 manufacturers

Percentage share of page views made with the most popular mobile devices (by manufacturers)

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

35,00%

40,00%

45,00%

01.2011 02.2011 03.2011 04.2011 05.2011 06.2011

Apple

Nokia

Sony Ericsson

Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)

Page 15: Mini report on H1 2011 trends based on gemiusRanking data

Mobile devices – top 5 models

Percentage share of page views made with the most popular mobile devices (models)

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

01.2011 02.2011 03.2011 04.2011 05.2011 06.2011

iPhone

iPad

Nokia 5800

iPod

Nokia 5130 XpressMusic

Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)

Page 16: Mini report on H1 2011 trends based on gemiusRanking data

Mobile devices – iPhone vs. iPad

Percentage share of page views generated with Apple's mobile devices (iPhone and iPad) in the countries included in gemiusRanking

Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

iPhone 06.2010

iPhone 06.2011

iPad 06.2010

iPad 06.2011

Page 17: Mini report on H1 2011 trends based on gemiusRanking data

About

Gemius

Page 18: Mini report on H1 2011 trends based on gemiusRanking data

Full range of online research services

Page 19: Mini report on H1 2011 trends based on gemiusRanking data

thousand clients 2

9 11

victorious internet tenders

years of experience

Markets & Experience

markets

Page 20: Mini report on H1 2011 trends based on gemiusRanking data

95% of online

publishers in CEE

and Denmark

uses gemiusTraffic

2000 clients

1000 campaigns monitored a month

600 marketing research projects a year

Clients & Services

Page 21: Mini report on H1 2011 trends based on gemiusRanking data

250 Servers

250 Thousand measured websites

page views/month

of data processed a month

200Billion

1Petabyte

Technical details

in Europe and Middle East