Mercedes benz vision tokyo press release

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  • Daimler Communications, 70546 Stuttgart, Germany

    Mercedes-Benz A Daimler Brand

    Mobile club lounge for young, urban trendsetters

    Mercedes-Benz Vision Tokyo: Connected Lounge

    Stuttgart/Tokyo. The Vision Tokyo is the latest trailblazing spatial experience to

    come from Mercedes-Benz: its monolithic structure, futuristic design idiom and

    unique lounge ambience in the interior define it as luxurious, young and

    progressive thus making it a fitting tribute to the sophisticated megacity and

    trendsetting metropolis that is Tokyo. Spatially efficient, versatile and

    intelligently connected, the Vision Tokyo which is also capable of driving

    autonomously is an urban transformer that reflects the growing youthfulness of

    the Mercedes-Benz brand. At the same time, this innovative five-seater continues

    a tradition of visionary design-study showcars that has included the Vision Ener-

    G-Force (Los Angeles, November 2012), AMG Vision Gran Turismo

    (Sunnyvale, 2013) and G-Code (Beijing, November 2014).

    Japan's capital city Tokyo represents home to some nine million people, in an

    area that is just 622 square kilometres in size smaller than Paris but with more

    than four times as many people. This megacity represents a fascinating

    combination of tradition and contemporary high tech and is constantly defining

    new trends making it the ideal location for the premiere of the Mercedes-Benz

    Vision Tokyo. It will be on display to an international audience for the first time

    at the Tokyo Motor Show (30 October to 7 November 2015).

    Gorden Wagener, Head of Design at Daimler AG: "The Mercedes-Benz Vision

    Tokyo embodies the concept of an automotive lounge for a future generation of

    megacities. The purity and sensuality of the Vision Tokyo's styling defines a new

    interpretation of modern luxury from Mercedes-Benz." The conceptual message

    of the vehicle reflects the increasingly youthful appeal of the Mercedes-Benz

    brand and perceptions of it as a stylistically influential design brand. The Vision

    Tokyo is the brainchild of the designers working within Mercedes-Benz's global

    network of Advanced Design Studios.

    Press Information

    28 October 2015

  • Daimler Communications, 70546 Stuttgart, Germany

    Mercedes-Benz A Daimler Brand

    Page 2 Hot on the heels of the F 015 Luxury in Motion autonomously driving luxury

    saloon comes the Vision Tokyo, with which Mercedes-Benz aims to show how

    the car of the future can be turned into a hip living space a chill-out zone in the

    midst of megacity traffic mayhem.

    The Vision Tokyo is a homage to the urban Generation Z, the cohort of people

    born since 1995 who have grown up with the new media. The role of the vehicle

    has changed for this global generation: it is no longer simply a means of getting

    around, but a digital, automobile companion. The Vision Tokyo takes things

    another step further: innovative algorithms allow it to evolve constantly; Deep

    Machine Learning and an intelligent Predictive Engine mean that, with each

    journey, it becomes more and more familiar with its occupants, their likes and

    preferences. All of which makes the Vision Tokyo the perfect partner for

    Generation Z.

    The spaciousness of the Vision Tokyo marks a new conceptual approach for

    Mercedes-Benz Cars. These proportions are emphasised by the monochrome

    Alubeam paintwork and by side windows screen-printed in the colour of the

    vehicle. These give the vehicle's occupants privacy, while at the same time

    allowing sufficient light to penetrate into the interior and an unimpeded view out.

    Surfaces and lines illuminated in blue among them the 26-inch wheels and the

    side skirts provide unexpected colour highlights and are indicative of the

    concept car's emission-free electric drive system. A pointer to the potential for

    autonomous operation and the comprehensive system of vehicle environment

    sensors that this requires, including a 360-degree camera, is provided by the fin

    on the vehicle roof.

    Instead of a conventional windscreen, the Vision Tokyo features a continuous

    stretch of glass panelling similar to the glazed cockpit of a powerboat. As was

    the case with the AMG Vision Gran Turismo, the front headlamps are set well to

    either side and at an angle. The area across the front of the vehicle can be used to

    display a series of different lighting functions. If music is playing inside the

    vehicle the display will, for example, visualise a sound pattern, rather like a

    sound analyser. The rear window is set into a surrounding ring of red LED cubes,

    which gives it visual depth. Once again, the LED field can be put to good use

    as an indicator display or as part of the analyser function.

    The dimensions of the Vision Tokyo (length/width/height: 4803/2100/1600 mm)

    are comparable with those of a mid-series vehicle. Up to five passengers access

  • Daimler Communications, 70546 Stuttgart, Germany

    Mercedes-Benz A Daimler Brand

    Page 3 the interior via the upward-swinging door on the left-hand side ideal for the

    right-hand-drive traffic in Japan's megacity. The conventional seating

    arrangement in rows is thus redundant, while there is also no "front" or "back"

    here: passengers take their seats instead on a large, oval-shaped couch. This

    unique lounge-style arrangement allows everyone on board to enjoy the benefits

    of autonomous driving. For even though the members of "Generation Z" are

    frequent users of social media, they nevertheless prefer personal contact

    whenever possible. And it is for this face-to-face communication that the seat

    layout has been optimised. As a contemporary-style club lounge, the Vision

    Tokyo brings people together. With the car in autonomous driving mode they are

    able to chill and chat, without having to worry about steering a way through the

    dense traffic.

    Behind the passengers are large wraparound LED screens. The perforated seats

    are back-lit, giving rise to a high-tech ambience that presents an intentional

    contrast to the soft surface finish of the pale leather. Apps, maps and displays

    emanating from the entertainment system are presented as three-dimensional

    holograms within the interior space.

    Should there be a requirement for the Vision Tokyo to be controlled manually

    rather than it driving autonomously, a seat facing in the direction of travel can be

    released from the centre of the couch at the front, rather like the "jump seat" in an

    aircraft cockpit. The steering wheel, too, is then moved from its standby position

    into driving position.

    The bodyshell of the Vision Tokyo has been designed to allow the crash-

    protected integration of a fuel cell-powered electric drive system. This is based

    on the trailblazing F-CELL PLUG-IN HYBRID of the F 015 Luxury in Motion

    and combines the on-board generation of electricity with a particularly powerful

    and compact high-voltage battery that can be charged contactlessly via induction.

    The use of pressure tanks made from CFRP is envisaged for the storage of

    hydrogen in the concept car. The electric hybrid system has a total range of 980

    kilometres, of which some 190 kilometres are courtesy of battery-powered

    driving and around 790 kilometres on the electricity produced in the fuel cell.

    The Vision Tokyo continues a tradition of visionary design-study showcars that

    has included the Vision Ener-G-Force (Los Angeles, November 2012), AMG

    Vision Gran Turismo (Sunnyvale, 2013) and G-Code (Beijing, November 2014).

    Thanks to the global nature of the Mercedes-Benz Design function, these concept

    vehicles take cues from local trends in design, culture and mobility and make

  • Daimler Communications, 70546 Stuttgart, Germany

    Mercedes-Benz A Daimler Brand

    Page 4 these the focal point of the respective mobility concept. At the same time these

    showcars are already looking well beyond the next generation of vehicles.

    Global Advanced Design the Mercedes-Benz Design Studios

    When it comes to its Advanced Design activities, Mercedes-Benz relies on a

    global network: designers and modellers in five Advanced Design Studios in

    Carlsbad (USA), Sunnyvale (USA), Como (Italy), Beijing (China) and

    Sindelfingen (Germany) mull over ideas for the vehicles of tomorrow and



    Koert Groeneveld, Global Product Communications Mercedes-Benz Cars,

    tel.: +49 (0)711 17-92311,

    Further information about Mercedes-Benz is available online: and