Mercedes benz vision tokyo press release

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<ul><li><p>Daimler Communications, 70546 Stuttgart, Germany </p><p>Mercedes-Benz A Daimler Brand </p><p>Mobile club lounge for young, urban trendsetters </p><p>Mercedes-Benz Vision Tokyo: Connected Lounge </p><p>Stuttgart/Tokyo. The Vision Tokyo is the latest trailblazing spatial experience to </p><p>come from Mercedes-Benz: its monolithic structure, futuristic design idiom and </p><p>unique lounge ambience in the interior define it as luxurious, young and </p><p>progressive thus making it a fitting tribute to the sophisticated megacity and </p><p>trendsetting metropolis that is Tokyo. Spatially efficient, versatile and </p><p>intelligently connected, the Vision Tokyo which is also capable of driving </p><p>autonomously is an urban transformer that reflects the growing youthfulness of </p><p>the Mercedes-Benz brand. At the same time, this innovative five-seater continues </p><p>a tradition of visionary design-study showcars that has included the Vision Ener-</p><p>G-Force (Los Angeles, November 2012), AMG Vision Gran Turismo </p><p>(Sunnyvale, 2013) and G-Code (Beijing, November 2014). </p><p>Japan's capital city Tokyo represents home to some nine million people, in an </p><p>area that is just 622 square kilometres in size smaller than Paris but with more </p><p>than four times as many people. This megacity represents a fascinating </p><p>combination of tradition and contemporary high tech and is constantly defining </p><p>new trends making it the ideal location for the premiere of the Mercedes-Benz </p><p>Vision Tokyo. It will be on display to an international audience for the first time </p><p>at the Tokyo Motor Show (30 October to 7 November 2015). </p><p>Gorden Wagener, Head of Design at Daimler AG: "The Mercedes-Benz Vision </p><p>Tokyo embodies the concept of an automotive lounge for a future generation of </p><p>megacities. The purity and sensuality of the Vision Tokyo's styling defines a new </p><p>interpretation of modern luxury from Mercedes-Benz." The conceptual message </p><p>of the vehicle reflects the increasingly youthful appeal of the Mercedes-Benz </p><p>brand and perceptions of it as a stylistically influential design brand. The Vision </p><p>Tokyo is the brainchild of the designers working within Mercedes-Benz's global </p><p>network of Advanced Design Studios. </p><p>Press Information </p><p>28 October 2015 </p></li><li><p>Daimler Communications, 70546 Stuttgart, Germany </p><p>Mercedes-Benz A Daimler Brand </p><p>Page 2 Hot on the heels of the F 015 Luxury in Motion autonomously driving luxury </p><p>saloon comes the Vision Tokyo, with which Mercedes-Benz aims to show how </p><p>the car of the future can be turned into a hip living space a chill-out zone in the </p><p>midst of megacity traffic mayhem. </p><p>The Vision Tokyo is a homage to the urban Generation Z, the cohort of people </p><p>born since 1995 who have grown up with the new media. The role of the vehicle </p><p>has changed for this global generation: it is no longer simply a means of getting </p><p>around, but a digital, automobile companion. The Vision Tokyo takes things </p><p>another step further: innovative algorithms allow it to evolve constantly; Deep </p><p>Machine Learning and an intelligent Predictive Engine mean that, with each </p><p>journey, it becomes more and more familiar with its occupants, their likes and </p><p>preferences. All of which makes the Vision Tokyo the perfect partner for </p><p>Generation Z. </p><p>The spaciousness of the Vision Tokyo marks a new conceptual approach for </p><p>Mercedes-Benz Cars. These proportions are emphasised by the monochrome </p><p>Alubeam paintwork and by side windows screen-printed in the colour of the </p><p>vehicle. These give the vehicle's occupants privacy, while at the same time </p><p>allowing sufficient light to penetrate into the interior and an unimpeded view out. </p><p>Surfaces and lines illuminated in blue among them the 26-inch wheels and the </p><p>side skirts provide unexpected colour highlights and are indicative of the </p><p>concept car's emission-free electric drive system. A pointer to the potential for </p><p>autonomous operation and the comprehensive system of vehicle environment </p><p>sensors that this requires, including a 360-degree camera, is provided by the fin </p><p>on the vehicle roof. </p><p>Instead of a conventional windscreen, the Vision Tokyo features a continuous </p><p>stretch of glass panelling similar to the glazed cockpit of a powerboat. As was </p><p>the case with the AMG Vision Gran Turismo, the front headlamps are set well to </p><p>either side and at an angle. The area across the front of the vehicle can be used to </p><p>display a series of different lighting functions. If music is playing inside the </p><p>vehicle the display will, for example, visualise a sound pattern, rather like a </p><p>sound analyser. The rear window is set into a surrounding ring of red LED cubes, </p><p>which gives it visual depth. Once again, the LED field can be put to good use </p><p>as an indicator display or as part of the analyser function. </p><p>The dimensions of the Vision Tokyo (length/width/height: 4803/2100/1600 mm) </p><p>are comparable with those of a mid-series vehicle. Up to five passengers access </p></li><li><p>Daimler Communications, 70546 Stuttgart, Germany </p><p>Mercedes-Benz A Daimler Brand </p><p>Page 3 the interior via the upward-swinging door on the left-hand side ideal for the </p><p>right-hand-drive traffic in Japan's megacity. The conventional seating </p><p>arrangement in rows is thus redundant, while there is also no "front" or "back" </p><p>here: passengers take their seats instead on a large, oval-shaped couch. This </p><p>unique lounge-style arrangement allows everyone on board to enjoy the benefits </p><p>of autonomous driving. For even though the members of "Generation Z" are </p><p>frequent users of social media, they nevertheless prefer personal contact </p><p>whenever possible. And it is for this face-to-face communication that the seat </p><p>layout has been optimised. As a contemporary-style club lounge, the Vision </p><p>Tokyo brings people together. With the car in autonomous driving mode they are </p><p>able to chill and chat, without having to worry about steering a way through the </p><p>dense traffic. </p><p>Behind the passengers are large wraparound LED screens. The perforated seats </p><p>are back-lit, giving rise to a high-tech ambience that presents an intentional </p><p>contrast to the soft surface finish of the pale leather. Apps, maps and displays </p><p>emanating from the entertainment system are presented as three-dimensional </p><p>holograms within the interior space. </p><p>Should there be a requirement for the Vision Tokyo to be controlled manually </p><p>rather than it driving autonomously, a seat facing in the direction of travel can be </p><p>released from the centre of the couch at the front, rather like the "jump seat" in an </p><p>aircraft cockpit. The steering wheel, too, is then moved from its standby position </p><p>into driving position. </p><p>The bodyshell of the Vision Tokyo has been designed to allow the crash-</p><p>protected integration of a fuel cell-powered electric drive system. This is based </p><p>on the trailblazing F-CELL PLUG-IN HYBRID of the F 015 Luxury in Motion </p><p>and combines the on-board generation of electricity with a particularly powerful </p><p>and compact high-voltage battery that can be charged contactlessly via induction. </p><p>The use of pressure tanks made from CFRP is envisaged for the storage of </p><p>hydrogen in the concept car. The electric hybrid system has a total range of 980 </p><p>kilometres, of which some 190 kilometres are courtesy of battery-powered </p><p>driving and around 790 kilometres on the electricity produced in the fuel cell. </p><p>The Vision Tokyo continues a tradition of visionary design-study showcars that </p><p>has included the Vision Ener-G-Force (Los Angeles, November 2012), AMG </p><p>Vision Gran Turismo (Sunnyvale, 2013) and G-Code (Beijing, November 2014). </p><p>Thanks to the global nature of the Mercedes-Benz Design function, these concept </p><p>vehicles take cues from local trends in design, culture and mobility and make </p></li><li><p>Daimler Communications, 70546 Stuttgart, Germany </p><p>Mercedes-Benz A Daimler Brand </p><p>Page 4 these the focal point of the respective mobility concept. At the same time these </p><p>showcars are already looking well beyond the next generation of vehicles. </p><p>Global Advanced Design the Mercedes-Benz Design Studios </p><p>When it comes to its Advanced Design activities, Mercedes-Benz relies on a </p><p>global network: designers and modellers in five Advanced Design Studios in </p><p>Carlsbad (USA), Sunnyvale (USA), Como (Italy), Beijing (China) and </p><p>Sindelfingen (Germany) mull over ideas for the vehicles of tomorrow and </p><p>beyond. </p><p>Contact: </p><p>Koert Groeneveld, Global Product Communications Mercedes-Benz Cars, </p><p>tel.: +49 (0)711 17-92311, koert.groeneveld@daimler.com </p><p>Further information about Mercedes-Benz is available online: </p><p>www.media.daimler.com and www.mercedes-benz.com </p></li></ul>