Press Information

14th January, 2016

Mercedes-Benz India to present its ‘winning’

range of fascinating products at the 13th Auto

Expo

The much awaited showcase of the latest global best-seller from

Mercedes-Benz: the GLC

Unveiling of the first open-top luxury four seater from the S-Class

family, the India bound gorgeous S-Class Cabriolet

Showcase of the highly customized and most exclusive Mercedes-

Maybach S 600 Guard

Exclusive showcase of the Mercedes AMG F1 team’s FIA World

Championship Winning F1 W06 Hybrid car

The range of display will also comprise some of the most stunning

vehicles from the Mercedes-Benz Indian and global portfolio

Pune: India’s leading luxury car maker Mercedes-Benz today announced its

product showcase for the eagerly awaited 13th Auto Expo, to be held from 5th to

9th February at Greater Noida. The main highlight of the fascinating range of

‘winning’ products from Mercedes-Benz will be the much awaited showcase of

the GLC. The ‘winning’ product showcase will also include the unveiling of the

India bound S-Class Cabriolet.

The fascinating ‘winning’ product display will be completed by the most exclusive

and highly customized product in the armored luxury car segment in India, the

Mercedes-Maybach S 600 Guard. For racing enthusiasts Mercedes-Benz will

display in its pavilion the special Mercedes-AMG PETRONAS F1 team’s FIA

World Championship title winning car.

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented:

“The Auto Expo is the much awaited platform for manufacturers, automotive

enthusiasts and customers and it has been growing in importance with each

edition. This year Mercedes-Benz will showcase its range of ‘winning’ products

and we are excited to unveil the much awaited GLC and the S-Class Cabriolet.

The Mercedes-Benz pavilion will be an amalgamation of innovation in design,

vibrant energy and will reflect modern luxury which is core of the brand ethos of

the Three Pointed Star. Customers and enthusiasts can expect some real

excitement and fascination at the Mercedes-Benz pavilion.”

The Mercedes-Benz Pavilion will be situated in Hall 15 of the Auto Expo. True to

its core brand ethos of ‘Best or Nothing’, the Mercedes-Benz pavilion will be a

fine blend of progressive design, seamless elegance and an emotive product

display.

Site Plan: Mercedes-Benz Hall 15

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in

India and boasts of more than 130 years of cutting edge innovation in the luxury

automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class

production facility is spread over 100 acres in Chakan near Pune. Since June 2015,

Mercedes-Benz India also commenced production from its new expanded production

facility located in the same premises. The production facility now carries an investment

of INR 1000+ crores and has the largest installed production capacity for any luxury car

maker in India.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes

Maybach S 500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-

Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS,

SLK, E-Class Cabriolet, S-Class Coupé, and the S 600 Guard a range of other Guard

vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG

G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG

CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG

ML 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe and AMG GT S.

Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales,

network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the

spirit of winning despite emerging market challenges. ‘Winning with Mercedes-Benz’

philosophy is also derived from the unrivalled success created by the Mercedes-AMG

Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016,

Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are

‘winning’ in nature and will further underline the brand’s strong customer centric

approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the

fascinating GLE 450 AMG Coupe, as the first product of the year. The company has

also been ranked number one in the J.D. Power Customer Service Index 2015, among

the luxury brands for the second year in a row.

Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502

units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms

of sales volumes, as well. For the third consecutive year, Mercedes-Benz India has

witnessed a double digit growth and is also emerging as the ‘most awarded luxury car

brand’ in India. The brand has won as many as 16 prestigious automotive awards

conferred by different media houses across India, the highest won by any luxury

automotive brand in India this year.