Text of Mercedes-Benz Cars at a Glance. Edition 2012
Mercedes-Benz Cars at a Glance.Edition 2012.
at a Glance Daimler Management team and key figures Brand varietyContents. Three new records We had ambitious plans for 2011 and we actually surpassed our targets. By setting new records for unit sales, revenue and earnings, Mercedes-Benz had three reasons to celebrate. Our success is based on strong products: The S-Class and C-Class sedans wereDaimler at a Glance 2 once again market leaders. We also set a new sales record in the of the future E-Class segment thanks in no small part to our new CLS. Our other MobilityManagement team of Mercedes-Benz Cars 4 new models were also very well received be it the C-Class Coup, B- or M-Class.Key figures of Mercedes-Benz Cars 5 Six new modelsThe brands of Mercedes-Benz Cars 6 We continue to work hard on the expansion of our product portfolio. Production We will launch six new models in 2012: our sports car icon the SL; locationsSustainable, safe and fascinating mobility of the future 16 the most dynamic A-Class to date; the CLS Shooting Brake; and Road map to sustainable mobility 18 three new SUV models. We are also making good progress with The road to accident-free driving 22 emission-free driving: With the new electric smart we are the first Digital Life 24 premium manufacturer to have an electric model for everyone in Mercedes-Benz our model range. Product rangeProduction locations of Mercedes-Benz Cars 26 One ambitionProduct range of Mercedes-Benz Cars With the best products and the strongest brand, we aim to be number Mercedes-Benz 41 one in premium-segment unit sales - as well as in all other categories smart 63 by the end of this decade at the latest. This ambition is backed up Maybach 66 by our Mercedes-Benz 2020 growth strategy. The global automotive Product range market will continue to be a growth market for a long time to come.Media contacts of Mercedes-Benz Cars 69 We intend to participate in that growth and to an above-average smart extent.Daimler Brand Portfolio 76 Thats why our game plan for this year is to stay on the offensive. I look forward to presenting our continued progress to you here in Product range 2013! Maybach Sincerely, Dieter Zetsche Media contacts Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars| April 2012 |1
at a GlanceDaimler at a Glance. Daimler Amounts in millions of EUR 2011 2010 EBIT 8,755 7,274 Value Added 3,726 2,773 Net profit 6,029 4,674 Earnings per share (in EUR) 5.32 4.28 Investment in property, plant and equipment 4,158 3,653Daimler AG is one of the worlds most successful automotive companies. Research and development expenditure 5,634 4,849With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-BenzVans, Daimler Buses and Daimler Financial Services, the Daimler Groupis one of the biggest producers of premium cars and the worlds biggest Amounts in millions of EURmanufacturer of commercial vehicles with a global reach. Daimler 2011 2010Financial Services provides financing, leasing, fleet management, insur-ance and innovative mobility services. Revenue 106,540 97,761 Western Europe 39,387 38,478The companys founders, Gottlieb Daimler and Carl Benz, made history thereof Germany 19,753 19,281with the invention of the automobile in the year 1886. As a pioneer NAFTA 26,026 23,582of automotive engineering, Daimler continues to shape the future of thereof United States 22,222 20,216mobility today: The Groups focus is on innovative and green tech- Asia 22,643 19,659nologies as well as on safe and superior automobiles that appeal to thereof China 11,093 9,094and fascinate its customers. For many years now, Daimler has been Other markets 18,484 16,042investing continually in the development of alternative drive systemswith the goal of making emission-free driving possible in the long By divisionsterm. So in addition to vehicles with hybrid drive, Daimler now has the Mercedes-Benz Cars 57,410 53,426broadest range of locally emission-free electric vehicles powered by Daimler Trucks 28,751 24,024batteries and fuel cells. This is just one example of how Daimler Mercedes-Benz Vans 9,179 7,812willingly accepts the challenge of meeting its responsibility towards Daimler Buses 4,418