MERCEDES-BENZ "The best or nothing"
It's a never ending battle of making your cars better and also trying to be better yourself. -KARL BENZ
About the CompanyMercedes-Benz ranked among the top global premium car brandFounded by Karl Benz on June 28, 1926Mercedes-Benz is headquartered inStuttgart,Germany.Leader in luxury automobiles, buses, coaches, and trucks.Multinational division of the German manufacturerDaimler AG
Merecedes SLS AMG 2013The all new Merc-S Class 2014 Model (Worth about a crore)
HistoryMercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886.
The first Mercedes-Benz brand name vehicles were produced in 1926.
Throughout the 1930s, Mercedes-Benz produced the 770 model,a car driven by ADOLF HITLER.
Logo Says It All
The three-pointed star is better recognised around the world than the Christian cross
International Olympic Committee: Worldwide Symbol Recognition Survey, 1995Enduring Passion/Leslie Butterfield
Product LineUp and ModelsCars-Models such as Mercedes SLS AMG, Mercedes S-ClassBuses and Trucks- Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia.Limousines Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option
The Merc Customer
Average Mercedes Customer Profile:Median income = $100KWell-educated2/3 were maleTechnology is importantVery loyal to the Mercedes brandDriving is a form of personal expressionWork hard and play hard
Michael Schumacher, a seven-time Formula One World Champion drove for Mercedes (20102012)
Diverse ranges of Products S-Class,Coupe, RoadsterWorld's leading Premium Quality Automobile ManufacturerBrand AwarenessInnovations
Key DNA Attributes for Reinvention
Market in IndiaAfter six years of indifferent performance, it sold more cars than market leader Audi in the July-September quarter.
Among the Top-3 luxurious car maker.
Car ranges from 21 Lacs to 6 Crores(Pullman).
Market Share among Luxurious Vehicles in India
Example Mercedes-Benz World Firsts
Crumple ZoneCollapsible SafetySteering ColumnSafetyHeadrestsABSStandard AirbagSeatbeltTensionerFront PassengerAirbagSeats withintegrated SeatbeltsSide AirbagESPBrake Assist
Interesting facts about Mercedes
Every single 3 M-100 6.9 and 6.3V8 Mercedes engine was hand-builtThe businessman Emil Jellinek affectionately called his daughter Adrienne by the pet name MERCEDESThe seats inside their cars are designed after consultation with an orthopedic physician and offer the kidney, back and knee-join areas with supportThe first passenger road car to have brakes on all four wheels
C-Class having highest car sales among all the Mercedes Benz car models
High-End Luxury Maker or Go for Growth?The best or nothingThe best for the customer
its a cultural and social icon
Innovations, R&DMercedes-Benz pioneered a system called Pre-Safe to detect an imminent crash and prepares the car's safety systems to respond optimally
Mercedes-Benz was the first to introduce pre-tensioners to seat belts, ESP.
Airbags were first introduced in the European market, beginning with model year 1981 S-Class