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Mercedes Benz Car Automobile

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MERCEDES-BENZ

MERCEDES-BENZ "The best or nothing"

It's a never ending battle of making your cars better and also trying to be better yourself. -KARL BENZ

About the CompanyMercedes-Benz ranked among the top global premium car brandFounded by Karl Benz on June 28, 1926Mercedes-Benz is headquartered inStuttgart,Germany.Leader in luxury automobiles, buses, coaches, and trucks.Multinational division of the German manufacturerDaimler AG

Merecedes SLS AMG 2013The all new Merc-S Class 2014 Model (Worth about a crore)

HistoryMercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886.

The first Mercedes-Benz brand name vehicles were produced in 1926.

Throughout the 1930s, Mercedes-Benz produced the 770 model,a car driven by ADOLF HITLER.

Logo Says It All

The three-pointed star is better recognised around the world than the Christian cross

International Olympic Committee: Worldwide Symbol Recognition Survey, 1995Enduring Passion/Leslie Butterfield

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Timeline

Product LineUp and ModelsCars-Models such as Mercedes SLS AMG, Mercedes S-ClassBuses and Trucks- Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia.Limousines Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option

The Merc Customer

Average Mercedes Customer Profile:Median income = $100KWell-educated2/3 were maleTechnology is importantVery loyal to the Mercedes brandDriving is a form of personal expressionWork hard and play hard

Formula 1

Michael Schumacher, a seven-time Formula One World Champion drove for Mercedes (20102012)

Why Merc????STRENGTH

Diverse ranges of Products S-Class,Coupe, RoadsterWorld's leading Premium Quality Automobile ManufacturerBrand AwarenessInnovations

Key DNA Attributes for Reinvention

Assured QualityExclusivityAuthenticityReliability

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Sales

Market in IndiaAfter six years of indifferent performance, it sold more cars than market leader Audi in the July-September quarter.

Among the Top-3 luxurious car maker.

Car ranges from 21 Lacs to 6 Crores(Pullman).

Market Share among Luxurious Vehicles in India

Example Mercedes-Benz World Firsts

Crumple ZoneCollapsible SafetySteering ColumnSafetyHeadrestsABSStandard AirbagSeatbeltTensionerFront PassengerAirbagSeats withintegrated SeatbeltsSide AirbagESPBrake Assist

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Interesting facts about Mercedes

Every single 3 M-100 6.9 and 6.3V8 Mercedes engine was hand-builtThe businessman Emil Jellinek affectionately called his daughter Adrienne by the pet name MERCEDESThe seats inside their cars are designed after consultation with an orthopedic physician and offer the kidney, back and knee-join areas with supportThe first passenger road car to have brakes on all four wheels

Production Chart

C-Class having highest car sales among all the Mercedes Benz car models

High-End Luxury Maker or Go for Growth?The best or nothingThe best for the customer

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its a cultural and social icon

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Innovations, R&DMercedes-Benz pioneered a system called Pre-Safe to detect an imminent crash and prepares the car's safety systems to respond optimally

Mercedes-Benz was the first to introduce pre-tensioners to seat belts, ESP.

Airbags were first introduced in the European market, beginning with model year 1981 S-Class

Questions ???

(Company Concerns)

Thank You

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