Mercedes Benz Business Plan Presentation

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Group Members

Rishabh Kumar SinghJain SibiAmanShrutiNeeraj

What Mercedes Benz Means?It's a never ending battle of making your cars better and also trying to be better yourself. -KARL BENZ

The Invention Of An Automobile

About the CompanyMercedes-Benz ranked among the top global premium car brandFounded by Karl Benz on June 28, 1926Mercedes-Benz is headquartered inStuttgart,Germany.Leader in luxury automobiles, buses, trucks, coachesMultinational division of the German manufacturerDaimler AG

Merecedes SLS AMG 2013Maybach And AMG Comes Under Mercedes Benz

The all new Merc-S Class 2014 Model (Worth about a crore)

HistoryMercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886.

The first Mercedes-Benz brand name vehicles were produced in 1926.

Throughout the 1930s, Mercedes-Benz produced the 770 model,a car driven by ADOLF HITLER.

Logo Says It All

The three-pointed star is better recognised around the world than the Christian cross



Product LineUp and ModelsCars-Models such as Mercedes SLS AMG, Mercedes S-ClassBuses and Trucks- Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia.Limousines Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option

The Merc Customer

Average Mercedes Customer Profile:Median income = $100KWell-educated2/3 Are maleTechnology is importantVery loyal to the Mercedes brandDriving is a form of personal expressionWork hard and play hard

Mercedes Benz Is Also A Part Of Formula1

Michael Schumacher, a seven-time Formula One World Champion drove for Mercedes (20102012)

Mercedes Amg Petronas MotorsportMercedes-Benzis currently involved inFormula One, runningMercedes-AMG Petronas Motorsport, a Formula One racing team, based inBrackley,United Kingdom, using a German licence. Mercedes-Benz had competed in the pre-warEuropean Championshipwinning three titles, and debuted in Formula One in1954, running a team for two years.

Story Continues

Why Merc????STRENGTH

Diverse ranges of Products S-Class,Coupe, RoadsterWorld's leading Premium Quality Automobile ManufacturerBrand AwarenessInnovations

Key DNA Attributes for Reinvention

Assured QualityExclusivityAuthenticityReliability



Market in IndiaAfter six years of indifferent performance, it sold more cars than market leader Audi in the July-September quarter.

Among the Top-3 luxurious car maker.

Car ranges from 21 Lacs to 6 Crores(Pullman).

Market Share among Luxurious Vehicles in India

Example Mercedes-Benz World Firsts

Crumple ZoneCollapsible SafetySteering ColumnSafetyHeadrestsABSStandard AirbagSeatbeltTensionerFront PassengerAirbagSeats withintegrated SeatbeltsSide AirbagESPBrake Assist


Interesting facts about Mercedes

Every single 3 M-100 6.9 and 6.3V8 Mercedes engine was hand-builtThe businessman Emil Jellinek affectionately called his daughter Adrienne by the pet name MERCEDESThe seats inside their cars are designed after consultation with an orthopedic physician and offer the kidney, back and knee-join areas with supportThe first passenger road car to have brakes on all four wheels

Production Chart

C-Class having highest car sales among all the Mercedes Benz car models

High-End Luxury Maker or Go for Growth?The best or nothingThe best for the customer


its a cultural and social icon


Innovations, R&DMercedes-Benz pioneered a system called Pre-Safe to detect an imminent crash and prepares the car's safety systems to respond optimally

Mercedes-Benz was the first to introduce pre-tensioners to seat belts, ESP.

Airbags were first introduced in the European market, beginning with model year 1981 S-Class

Mercedes-Benz Organizational structureMercedes-Benz comprises of eleven different departments, with an average of four core practice areas in each. These includes:1- Public Relations2- Customers Service, Distribution 3- Specialized Technical4- Engineering 5- Human Resources6- Information Technology7- General Counsel8- Marketing, Sales, Finance9- Learning & Performance

Value1-Innovation never stop inventing new ways to realize the potential of the road ahead.2-Performance They unite all aspects of performance to engineer something you cannot get from a spec sheet.3-Design They combine artistry and engineering to create cars that are visionary from every angle.4-Safety They continue to pioneer technology that helps both protect from and prevent collisions.5-Environment They believe that respecting our planet means far more than meeting a miles per gallon figure.

Mercedes-Benz SUCCESSES: Challenges: 1- Mercedes-Benz is a world wide 1- Engineering problemCompany 2- Economic slowdown coupled 2- One of the most well-know and with liquidity posted problemEstablish automotive brands in the for sales in 2009.World3- Mercedes-Benz cars have been Related above average in qualityranking.

DIRECTINGEvery decision taken must be properly implemented otherwise it is of no use. Direction is required for effective implementation of a decision. Every manager in an organisation gives direction to his subordinates as a superior and every manager recieves direction as subordinate from his superior.

FEATURESInitiates actionSuperior-Subordinate RelationshipContinuous FunctionInitiates at the Top level

Steps in direction Setting and Defining Objectives Organising in the Efforts Measuring the work Developing the people

importanceInitiates ActionIntegrates Employees effortsGets maximum out of IndividualsFacilitates Organisation changesProvides Stability and Balance in the Organisation

Co-ordinatingCoordination is the process of linking or connecting various activities of an organisation . Every department in an organisation functions independently. But ,the activities of one department ,influences or affects the activities of another department.

FEATURESThe need for co-ordination arise due to interdependence.It aims at achieving the common goal.It is the duty of every manager.Continuous Process.

TEChNIQUESClearly defined GoalsClear Lines of AuthorityEffective Leadership and SupervisionVoluntary Teamwork

IMportanceIntegration of Group EffortsFacilitates Mutual Dependence.Motivates Subordinates.Development of team spirit.Better relations.Higher EfficiencyReduce WastageCorporate Image

Mercedes Benz Group DecisionMaking


The Time For DecisionFor Mercedes-Benz, a lot of its group thinking and decision making, happens at a round table in the main offices of Mercedes. There is a group of research and design scientists and engineers, along with the top managers, who decide on what the next car should look like and cost. People are then assigned specific roles, mainly to do research on past vehicle sales and the average income of their market. With the combination of research and information, they then decide on what their car should be and cost. Once, everything is said and done the car is then put on the market for people to buy.

Mercedes-Benz Leadership

workMercedes-Benz, the way they have effect such an effective team is because one of the exercises that leaders implement is to encourage collaboration. What this means is having all people from different parts of the company learn about what other people do to help Mercedes-Benz be in the top 100 companies to work for. Another great idea that Dieter Zetsche, the CEO of Mercedes Benz, had was to always give back to the community and using innovation to top the competition. For example, Mercedes has developed a system to put into all of their cars called Pre-Safe. This systems helps detect if there is an imminent crash about to happen and it helps prepare the rest of the car systems to respond to an immediate braking of the car. All of these small ideas came from Leaders of this company who have helped improve and maintain Mercedes be one of the top 100 companies to for.

Future Milestones

A visionary take on the future of driving itself.At Mercedes-Benz, we believe the future of driving means giving the customer the option to not have to drive at all. With the F 015 Luxury in Motion, the vehicle drives itself, transforming the cabin into a personal haven where time and space are the ultimate luxury.

The exterior features a low-slung front end and a smooth, streamlined roof, which gives the F 015 Luxury in Motion a dynamic silhouette, while the innovative saloon-style doors provide easy access to the interior lounge.

There youll find four rotating seats that allow face-to-face configuration, as well as six display screens harmoniously built into the front, rear and side panels. Its a digital arena that allows passengers to interact with the vehicle through gestures, eye tracking and high-res touch-screens. The walnut trim and soft nappa leather merge with the metal and glass to form a truly luxurious experience.

Its a bold foray into the future of driving, where the car is more than a simple means of transportation. Its a personal retreat, both spacious and seamless. The F 015 Luxury in Motion is a vehicle that redefines the word.

Highlights Of F015

A visionary take on the future of driving itself.

Both manual and autonomou