Press Release For Immediate Dissemination

Mahindra Two Wheelers partners exclusively with Paytm to eRetail

Customers can now book Mahindra Centuro motorcycles & Rodeo UZO scooters using

their Credit & Debit Cards

Mumbai, 11th March 2015: Mahindra Two Wheelers Ltd. (MTWL), part of the USD 16.5 billion

Mahindra Group, & Paytm, India’s largest mobile commerce platform have entered into a

partnership to enable eRetail of the Mahindra Centuro motorcycles and Mahindra Rodeo UZO

range of scooters. As part of the association, consumers can now buy both models on the

Paytm marketplace.

The Mahindra Rodeo UZO is technologically the most advanced scooter on Indian roads today

with features like external front fuelling and a fully digital dashboard. It has a striking new racing

styled body graphics and colored wheels which give it a dramatic sporty presence and is

available in attractive colors like Victory Violet, Racetrack Black, Blazing Blue and Bolt Black.

Paytm marketplace is also selling the stylish Mahindra Centuro range of motorcycles in red and

black which are designed indigenously, sports a host of patented category innovations never

seen before in motorcycles in the segment, like the Anti-Theft Alarm with Engine Immobilizer

and the Find- Me- Lamps.

Commenting on the occasion, Mr. Dharmendra Mishra, Vice President, Sales and Customer

care, Mahindra Two Wheelers said, "We are delighted to partner with Paytm for online retail of

the Mahindra Rodeo UZO scooters and the Mahindra Centuro motorcycles. Mahindra’s

association with Paytm is yet another innovative expression of our commitment to reach to our

potential customers. This association will enable us and our dealers to provide easier and more

convenient ways to purchase two wheelers in India. The partnership strengthens and widens

the customer base to the entire internet audience including smartphone users.”

Amit Bagaria, General Manager, Paytm said, “The introduction of Mahindra Two Wheelers as

part of our portfolio will provide a significant boost to our automotive category. We have always

endeavored to provide our patrons with best-in-class offers and products and the association

with Mahindra Two Wheelers is a clear validation of this fact. We strive to delight and surprise

our customers with something new from time to time and are committed to retain our market

leadership position.”

Thoughtfully-made and designed in-house at the future ready, state-of-the-art Mahindra R&D

center, the aforementioned models of two-wheelers are available as per their respective ex-

showroom prices.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural

prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra provides employment

opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that

drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology,

financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in

the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment,

logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest,

most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra

Group also received the Financial Times ‘Boldness in Business ’ Award in the ‘Emerging Markets’

category in 2013.

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For further enquiries please contact:

Ruzbeh Irani

Chief Group Communications and Ethics Officer and

Member of the Group Executive Board

Mahindra Group

Phone: +91 22 2490 1441

Email: group.communications@mahindra.com