Punjab College of Technical Education

(Management)

Submitted To: - Submitted By:-

Dr. Gautam Bansal Nitish Kumar

PCTE Group of Institutes Parmod Kumar MBA-2A

Mahindra and Mahindra Motors

Introduction:- Mahindra and Mahindra was founded in 1945 by Mahindra brother’s i.e. KC Mahindra and JC Mahindra and Mohd.Ghulam as a steel trading company, entered automotive

manufacturing in 1947. M & M one of the largest vehicle manufacturer is an Indian

multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra, India and more than $16.5 billion multinational group and 200,000 employees in over 100 countries.

Currently, Mr. Anand Mahindra is the Vice Chairman and Managing Director of Mahindra &

Mahindra. His leadership has helped make M & M as a global company and strong competitor. Mahindra offers cars, electric vehicles, pickups, two wheelers and commercial vehicles that are reliable, environmentally friendly, and fuel-efficient. Willy’s Jeep was their first vehicle that runs in the roads of India.

Mission and Vision

Mission Statement

“We don’t have a group-wide mission statement. Our core purpose is what makes all of us want to get up and come to work in the morning” -ANAND MAHINDRA

Vision The vision of the company is to be the ‘Leading independent player in the global Gears & Transmissions Space’.

Justification: - Mahindra and Mahindra want to be among the top 10 automotive brands in the

world. M & M Motors wants to become India’s largest manufacturer of automobile and automobile parts with creating one of the strongest distribution networks. They also want to increase their customer’s base by providing a huge variety in their product portfolio, differentiation, quality control and sale and services so that they can use the concept of Push Strategy.

Moreover they more rely on building the healthy relationship with each and every class of the people like

Investor relation Industrial relation Safety, Occupational Health and Environment for their employees

Corporate Social Responsibility which they include projects like Project Nanhi Kali, Mahindra Pride Schools, Scholarships and Grants, Mahindra Search for Talent Scholarship and many more.

Core Purpose

“We will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world, to enable them to Rise”.

Justification: - M & M wants to provide the sufficient benefits to their employees, stakeholders, consumers and public welfare.

Employees getting benefits via sufficient compensation, healthy working environment and motivate the employees so that they can think out of the box.

Stakeholder getting highly returns on their funds that they invested. For example after launching Mahindra Scorpio on June 19, 2002 and how the shares of M & M jump!! And investors got huge returns.

Consumers will get value to their money. CSR Contributions towards better environment like plantation, eco-friendly waste

disposal, Renewable Energy in Manufacturing etc.

Core Values

The Core values of the Mahindra Group are an amalgamation of what they have been, what they are and what they want to be. These are

Good Corporate Citizenship: We will continue to seek long term success in alignment with the needs of the communities we serve. We will do this without compromising on ethical business standards.

Professionalism: We have always sought the best people for the job and given them the freedom and the opportunity to grow. We will continue to do so. We will support innovation and well reasoned risk taking, but will demand performance.

Customer first: We exist and prosper only because of the customer. We will respond to the changing needs and expectations of our customers speedily, courteously and effectively.

Quality focus: Quality is the key to delivering value for money to our customers. We will make quality a driving value in our work, in our products and in our interactions with others. We will do it 'First Time Right.'

Dignity of the individual: We will value individual dignity, uphold the right to express disagreement and respect the time and efforts of others. Through our actions, we will nurture fairness, trust, and transparency.

Strategy implication

The Mahindra Group has a new tagline, which reflects a new strategy.

Now onwards The Mahindra brand logo will read as Mahindra Rise which may lead to express innovation, no such limitation in their creativity and ultimate derive a positive change.

Any employee from any post/designation can participate not in actual day to day operations, but also make strategic decisions that have significant strategic implications on Mahindra’s national and global business operations.

Maintaining efficiency in their operations/process so that to reduce the wastage of all the various resources.

Parameters of Competitive Advantages

Well diversity in product line Getting huge success in SUV market ( Scorpio by Mahindra) Advertising and Promotions Strategy Pricing Strategy: to be a premium brand yet having universal appeal Distribution Strategy - Serve less markets at a time but serve them well

Future Directions

At current state M & M is at no.4 position after Marauti Suzuki, Tata Motors and Ford in Domestic market, M & M still trying acquire at no.1 position. Moreover they are trying to get joint venture in markets like Spain, Italy, South Africa, Indonesia, and Russia for marketing of Scorpio.

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