Upload
charles-wu
View
171
Download
0
Embed Size (px)
Citation preview
麥克亞當企業股份有限公司 MacAdam Corporation
Content
Security A
Market and Opportunity Current Issues Our Strength Schedule
麥克亞當企業股份有限公司 MacAdam Corporation
Market and Opportunity
Security A
LED applied in automotive will reach US$ 8 billion rapidly in 2015. Expected to grow 30% every year from 2016 to 2020.
LED
US$ B Auto Lighting Revenue: LED vs. Non-LED
Source: HSBC estimates2014:<3%
麥克亞當企業股份有限公司 MacAdam Corporation
Target Market
Security A
Price
Technology
Used Cars(1,000M)
Standard New Cars(60M/Y)
After Service Market
High-end New Cars(20M/Y)
High
High
Low
Low
Target
麥克亞當企業股份有限公司 MacAdam Corporation
Current Issues
Security A
Glare (Safety)
Various Lamps (Different reflector design)
麥克亞當企業股份有限公司 MacAdam Corporation
LED Requirement for Headlight
Security A
Thermal management: Temperature for operating LED chip needs to be under 150 degree in order to guarantee the reliability.
LED needs to meet different headlamp or fog-lamp case design and also has to provide enough lumen flux (cd or lux) to meet the regulation.
25 M
麥克亞當企業股份有限公司 MacAdam Corporation
Our Strength- LED
Security A
MacAdam develops filament-like LED package.
MacAdam - Filament-like LED package. (IP:104138276)
Others – Using high power LED package used lighting.
麥克亞當企業股份有限公司 MacAdam Corporation
Our Strength – LED vs Halogen
Security A
Vehicle type: Nissian TiidaItems: Light Pattern / Illuminance
Similar x1.8
MacAdamLED
Halogen
MacAdamLED
Halogen
麥克亞當企業股份有限公司 MacAdam Corporation
Our Strength – vs. Others
Security A
Power: 14 WClaimed: 1000lm75R : 370 lux
Power: 25 WClaimed: 1600lm75R : 242 lux
Power: 28 WClaimed 1500lm75R : 257 lux
Power: 26 WClaimed: 2200lm75R: 30 lux
Applying worldwide IP
麥克亞當企業股份有限公司 MacAdam Corporation
Our Strength – Made for All
Security A
We can fit all lamp cases in same socket base.
Toyota Camry Reflector type
H75m
Toyota AltisReflector type
90055m
Nissan TeanaReflector type
H115m
Honda Civic Len type
H118m
麥克亞當企業股份有限公司 MacAdam Corporation
Our Strength – Meet ECE R112
Security A
We are testing our LED headlight with current major lamp case (Camry, H7) under ECE R112 class B. Passed in all points.
Plan to test 50 lamp cases.
麥克亞當企業股份有限公司 MacAdam Corporation
Our Strength – Quality / Warranty
Security A
LED is testing closed to 4000 hours and decayed less than 4%. Expected LM80 will be over 35,000 hours.
No fan design to prevent the defect from the fan.
US$ 1 million product liability insurance. (3 years after purchase.) – AIG Group covers.
麥克亞當企業股份有限公司 MacAdam Corporation
Schedule
Security A
Nov, 2015
H7/H8/H11/
9005/9006
Mar, 2016
H4/H1
Customerized base
(Jointed designed)
Dec, 2016
Generation II
(Auto adjust, Light-
communication)