INDIAN AUTOMOBILE INDUSTRY

By, Nithish Krishnan

Current Situation :

The Indian automotive market is one of the most competitive markets with low costs, which make it an attractive assembly base for foreign automotive manufacturers

Cars is the major segment in the Indian automotive industry with a growth rate of more than 19% annually

The Indian car industry is witnessing a shift in demand going from two wheelers to cars due to rising availability of low cost cars and the car being a symbol of high prestige

Top 10 Car Producing Countries

China United States Japan Germany South Korea India Brazil Mexico Thailand Canada

History : Benz Patent wagon is widely regarded as the

first automobile which was launched in 1886 The first motor car was Model-T which was

introduced by Henry Ford in the year 1908

First Indian car was introduced by Calcutta based Hindustan Motors in 1942 named as “TEN” . Then the Ambassador in 1960’s

Premier Automobiles entered the market in 1944 Mahindra & Mahindra entered the industry in 1945 TELCO entered the market in 1945 with commercial

vehicles Hindustan Ambassador & Premier Padmini were the

most popular & best selling cars at that time In 1983, Maruti Udyog Ltd. introduced the trend setter

car in the country named “800”, popularly known as Maruti Car

About the Indian Automobile Industry

In recent years the automobile industry in India has grown by leaps and bounds

In India it is one of the largest in the world and one of the fastest growing globally

The Indian Automobile Industry is manufacturing over 11 million vehicles and exporting about 1.5 million every year

About 85% of the vehicles sold are used by households and only about 15% for commercial purposes

Passenger cars has a market share of about 15.96%

In 2012, India emerged as the fourth largest exporter of automobiles

Tata Aria Production Process.mp4

The Growth Journey :

Top 5 car companies :

Maruti Suzuki Ltd.

Founded in 1981 as Maruti Udyog Ltd. by Govt. of India & Suzuki Motor Corp. of Japan

Head quartered in New Delhi Exports about 50,000 cars annually & domestic

sales of about 7,30,000 annually India’s No-1 car manufacturerFirst Car –M 800 in 1983 Chairman : R.C Bhargava C.E.O : Kenichi Ayukawa

Popular Maruti Products :

Hyundai Motors Ltd.

Founded in 1967 in South Korea In 1996, Started operations in India 2nd Largest Auto Maker in the country Launched Hyundai Santro in 1996 Annual Sales of about 6,00,000 units Chung Mong-koo (Chairman &CEO)

Popular Hyundai cars in India :

Tata Motors Ltd.

Formerly known as TELCO Founded by J.R.D.Tata in 1945Started production of Commercial vehicles with

Daimler-Benz Head Quartered in Mumbai Started passenger car production in 1991 with Tata

Sierra, which is widely known as The First Indian S.U.V Acquired Jaguar Land Rover brands from Ford in 2008

Popular Tata Cars

The Nano Story - “Promise is a promise”

One of the most important invention of India Officially Launched in March 2009 Least Expensive production car in the world Powered by a 624cc MPFi engine by Bosch

Entry of Foreign Brands :

Mercedes Benz entered the industry in 1994 Honda,Ford & GM entered the Industry in

1995 Toyota & FIAT entered the industry in 1997 Skoda entered the industry in 2001 Audi entered the industry in 2004

BMW started india operations in 2006 JLR entered the market in 2008

The Multijet Era

It is all about the Internationally acclaimed FIAT’s 1.3L Multijet Diesel Engine (CRDi)

Used by 17 vehicles in the country Known as the “National Engine” of India Features : More Compact, Well Refined,

Powerful, Fuel-Efficient, Most Reliable

List of cars using the Multijet engine

FIAT Punto Multijet

FIAT Punto Sport FIAT Linea Multijet FIAT Linea Classic Maruti Swift DDiS Maruti D’zire DDiS Maruti Ritz DDiS Maruti Ertiga DDiS Maruti SX4 DDiS Tata Vista Quadrajet Tata Vista D90 Tata Manza Quadrajet

Chevy Beat TCDi Chevy SAIL U-VA Chevy SAIL Chevy Enjoy Premier Rio multijet

Society of Indian Auto Manufacturers (SIAM)

Apex industry body representing 46 leading vehicle and vehicular engine manufacturers in India

Channel of communication for the Automobile Industry with the Government, National and International organizations

Organizes the Auto Expo Series once in two years