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Indian Automobile Industry

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  1. 1. INDIAN AUTOMOBILE INDUSTRY By, Nithish Krishnan
  2. 2. Current Situation : The Indian automotive market is one of the most competitive markets with low costs, which make it an attractive assembly base for foreign automotive manufacturers Cars is the major segment in the Indian automotive industry with a growth rate of more than 19% annually The Indian car industry is witnessing a shift in demand going from two wheelers to cars due to rising availability of low cost cars and the car being a symbol of high prestige
  3. 3. Top 10 Car Producing Countries China United States Japan Germany South Korea India Brazil Mexico Thailand Canada
  4. 4. History : Benz Patent wagon is widely regarded as the first automobile which was launched in 1886 The first motor car was Model-T which was introduced by Henry Ford in the year 1908
  5. 5. First Indian car was introduced by Calcutta based Hindustan Motors in 1942 named as TEN . Then the Ambassador in 1960s
  6. 6. Premier Automobiles entered the market in 1944 Mahindra & Mahindra entered the industry in 1945 TELCO entered the market in 1945 with commercial vehicles Hindustan Ambassador & Premier Padmini were the most popular & best selling cars at that time In 1983, Maruti Udyog Ltd. introduced the trend setter car in the country named 800, popularly known as Maruti Car
  7. 7. About the Indian Automobile Industry In recent years the automobile industry in India has grown by leaps and bounds In India it is one of the largest in the world and one of the fastest growing globally The Indian Automobile Industry is manufacturing over 11 million vehicles and exporting about 1.5 million every year
  8. 8. About 85% of the vehicles sold are used by households and only about 15% for commercial purposes Passenger cars has a market share of about 15.96% In 2012, India emerged as the fourth largest exporter of automobiles Tata Aria Production Process.mp4
  9. 9. The Growth Journey :
  10. 10. Top 5 car companies :
  11. 11. Maruti Suzuki Ltd. Founded in 1981 as Maruti Udyog Ltd. by Govt. of India & Suzuki Motor Corp. of Japan Head quartered in New Delhi Exports about 50,000 cars annually & domestic sales of about 7,30,000 annually Indias No-1 car manufacturer First Car M 800 in 1983 Chairman : R.C Bhargava C.E.O : Kenichi Ayukawa
  12. 12. Popular Maruti Products :
  13. 13. Hyundai Motors Ltd. Founded in 1967 in South Korea In 1996, Started operations in India 2nd Largest Auto Maker in the country Launched Hyundai Santro in 1996 Annual Sales of about 6,00,000 units Chung Mong-koo (Chairman &CEO)
  14. 14. Popular Hyundai cars in India :
  15. 15. Tata Motors Ltd. Formerly known as TELCO Founded by J.R.D.Tata in 1945 Started production of Commercial vehicles with Daimler-Benz Head Quartered in Mumbai Started passenger car production in 1991 with Tata Sierra, which is widely known as The First Indian S.U.V Acquired Jaguar Land Rover brands from Ford in 2008
  16. 16. Popular Tata Cars
  17. 17. The Nano Story - Promise is a promise One of the most important invention of India Officially Launched in March 2009 Least Expensive production car in the world Powered by a 624cc MPFi engine by Bosch
  18. 18. Entry of Foreign Brands : Mercedes Benz entered the industry in 1994 Honda,Ford & GM entered the Industry in 1995 Toyota & FIAT entered the industry in 1997 Skoda entered the industry in 2001 Audi entered the industry in 2004
  19. 19. BMW started india operations in 2006 JLR entered the market in 2008
  20. 20. The Multijet Era It is all about the Internationally acclaimed FIATs 1.3L Multijet Diesel Engine (CRDi) Used by 17 vehicles in the country Known as the National Engine of India Features : More Compact, Well Refined, Powerful, Fuel-Efficient, Most Reliable
  21. 21. List of cars using the Multijet engine FIAT Punto Multijet FIAT Punto Sport FIAT Linea Multijet FIAT Linea Classic Maruti Swift DDiS Maruti Dzire DDiS Maruti Ritz DDiS Maruti Ertiga DDiS Maruti SX4 DDiS Tata Vista Quadrajet Tata Vista D90 Tata Manza Quadrajet Chevy Beat TCDi Chevy SAIL U-VA Chevy SAIL Chevy Enjoy Premier Rio multijet
  22. 22. Society of Indian Auto Manufacturers (SIAM) Apex industry body representing 46 leading vehicle and vehicular engine manufacturers in India Channel of communication for the Automobile Industry with the Government, National and International organizations Organizes the Auto Expo Series once in two years