DIGITAL DEALER 2014

BEYOND VIDEOPRESENTED BY DEVIN DALY, CEO

INVENTORY PHOTOGRAPHYEVOLUTION

<1% of consumers have internet. People visit 10 dealerships before

making a purchase.

1990

Windows 95, 20% of US consumers have internet.

Few dealers have websites.

1995

50 % of US consumers have internet.

Dealer websites.All stock photography.

2000

Take at least 4 photos of used inventory.

Stock photography of new.

2005

Take at least 12 photos of used inventory.

Stock photography of new.

2010

Take at least 20 photos of used inventory.

Stock photography for new. Ken Burns video.

2012

Take at least 30 photos ofused inventory.

Take real photography for new. Ken Burns video.

2013

40 photos of used inventory.Real photography for new.

Live, real video.Visit 1.8 dealerships before

making a purchase.

2014

2012

1995

Windows 95, 20% of US consumers have internet.

Few dealers have websites.

<1% of consumers have internet. People visit 10

dealerships before making a purchase.

Take at least 4 photos of used inventory. Stock photography of new.

Take at least 12 photos of used inventory. Stock photography of new.

Take at least 20 photos of used inventory. Stock

photography for new. Ken Burns video

Take at least 30 photos of used inventory. Take real

photography for new. Ken Burns video.

40 photos of used inventory. Take real

photography for new. Live, real video. People visit 1.8 dealerships before making

a purchase.

50 % of US consumers have internet. Dealer websites. All stock photography.

1990 2000 2005

2010 2013 2014

INVENTORY PHOTOGRAPHYEVOLUTION

eCommerce websitesgaining popularity.

2D photos. 0% of websites have a zoom.

1995

eCommerce hugely popular.Zoom is ubiquitous.

2000

eTailers begin experimenting with

product video.

2005

Zappos trumpets product video as key to success.

2010

Zappos begins licensing 360 product tour software.

Google shopping implements 360 spin technology.

Popular Science finds 360 Walkarounds drive 87% increase in conversions.

2013

Google finds 360 spins drive 400% higher

engagement than video.

2014

2013

2000

eCommerce hugely popular. Zoom is ubiquitous.

eCommerce websites gaining popularity. 2D photos. 0% of websites have a zoom function.

Zappos trumpets product video as key to success.

Zappos begins licensing 360 product tour software. Google shopping implements 360 spin

technology. Popular Science finds 360 Walkarounds drive 87%

increase in conversions.

Google finds 360 spins drive 400% higher

engagement than video.

eTailers begin experimenting with

product video.

1995 2005

2010 2014

eCOMMERCE EVOLUTION

Dealer websites. All stock photography.

2000

2000

eCommerce becomes hugely popular.

Zoom is ubiquitous.

Websites Popular. 2D photos.

0% have zoom.

360 Walk Aroundsdriving 400% higher

engagment.

1995 2014

eCOMMERCE vs AUTO

Real Photos.Live Video.

2014

Product VideosEmerge

2005

1995

Few Websites. Photos of used inventory.Stock photography of new.

2005

Photos of used inventory. Stock photography of new.

2010

Zappos trumpets product video as key to success.

2010

VIDEO � 360 Walk Around�  

WHY Does Engagment Matter?

WHY Does Engagment Matter?

Engagement is KEY

Just look at your sales process...

SALES PROCESS

1. Meet & Greet

2. Qualify

3. Walk Around

4. Test Drive

5. Write Up

6. Close

7. Delivery

MEET & GREETStep 1

QUALIFYStep 2

WALK AROUNDStep 3

TEST DRIVEStep 4

WRITE UPStep 5

CLOSEStep 6

DELIVERYStep 7

SALES PROCESS

1. Meet & Greet

2. Qualify

3. Walk Around

4. Test Drive

5. Write Up

6. Close

7. Delivery

Ever wonder why you get thousands of visitors to your

site but only 100 leads?

Ever wonder why you get thousands of visitors to your

site but only 100 leads?

LACK of Engagement

TEST DRIVE

35%

CONVERSION RATE

WALK AROUND

25%

CONVERSION RATE

PHONE CALL

15%

CONVERSION RATE

EMAIL CONVERSATION

10%

CONVERSION RATE

WEBSITE VISITOR

1%

CONVERSION RATE

<

THREE BENEFITS

OF 360 WALK AROUNDS

1. Increase lead submissions 25-40%

2. Increase time on site by 350%

3. Save 25% per car on photography

ANCILLARY BENEFITS

1. Analytics

1.1 User Interaction path

1.2 Buy vs. Bounce

2. Original content = better SEO

3. Repurposing for banner ads & email

Assume avg. 10% increase in conversionfrom unique visitors to leads

PROJECTED ROI

Post SwipeToSpinPre SwipeToSpin

5,000 5,000

Unique Web Visitors per Month

Post SwipeToSpinPre SwipeToSpin

1,000 1,100

Leads/Opportunities per Month

Post SwipeToSpinPre SwipeToSpin

15% 15%

Closing Rate of Leads/Opportunities

Post SwipeToSpinPre SwipeToSpin

150 165

Monthly Closes

Post SwipeToSpinPre SwipeToSpin

$1,000 $1,000

Profit per Close

Post SwipeToSpinPre SwipeToSpin

$150,000 $165,000

Monthly Profit

Marginal Profit from STS

$15,000/month

Assume avg. 10% increase in conversionfrom unique visitors to leads

Pre SwipeToSpin

5,000

1,000

15%

150

$1,000

$150,000

Unique Web Visitors/month

Leads/Opportunities/month

Closing Rate of leads/opportunities

Monthly Closes

Profit/Close

Monthly Profit

Post SwipeToSpin

5,000

1,100

15%

165

$1,000

$165,000

Marginal Profit from STS = $15,000/month

PROJECTED ROI

swipe tospinTHANK YOU FOR LISTENING