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How to Attract the RIGHT Customers with Objective
Driven Content
FLEXDEALER
✓ Automotive Marketing & Software agency ✓ Co-host of The Dealer Playbook ✓ SEO and Content Marketing ✓ Automated Lead Generation ✓ Work with hundreds of dealerships/small businesses worldwide
✓ I’m a DAD!
FLEXDEALER
FLEXDEALER
Every day, there are millions of people that go online to research vehicles, products and services…
FLEXDEALER
Auto shoppers are doing more research than ever
24research touch points on average
(nearly 50% can be included on your own website)
Source: Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013
83%81%
77%
Deal
er s
ites
OEM
Site
s
Sear
ch E
ng.
73%of in-market search volume deals with heavy cross shopping.
Source: Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013
FLEXDEALER
WHO ARE YOU SPEAKING TO
STEP ONE
People who purchase vehicles (Remember Diff. Cultures)
Young Families
Seniors
Military
Union/
Construction
StudentsSpecia
l Finance
BE VALUABLETO SOMEBODYNOT WORTHLESSTO EVERYBODY
FLEXDEALER
2009
FLEXDEALER
2014
WHAT ARE THEIR INTERESTS / PROBLEMS / QUESTIONS?
STEP TWO
FLEXDEALER
People who purchase vehicles
Young Families
MORE ROOM!!!
!!!!! SAFETY !!!!!
Convenience
features
Fuel Econo
my
Reliability
family size
cargo area
seat belt
config.
child seat
config.
Ease of
entryEase of
access
new vs. used
WHAT VEHICLES FILL THEIR NEEDS/ SOLVE PROBLEMS/
ANSWER QUESTIONS?
STEP THREE
FLEXDEALER
VEHICLES THAT HAVE: !+ Lots of space/storage + Fuel economy + Seating configurations + High safety ratings + Convenience features + Ease of access + Easy entry/exit ______________________ !Option 1: Mini Van Option 2: SUV Option 3: Crossover
IDENTIFY YOUR OBJECTIVES
STEP FOUR
FLEXDEALER
BLOG
VIDEO
REVIEWSINFOGRAPHICS
FAQsComments on Forums
YOUR WEBSITESOCIAL
LANDING PAGE
FLEXDEALER
FREE REPORT !
Get the attention of
HIGH QUALITY VEHICLE BUYERS
www.flexdealer.com/battleplan
