1. HERO MOTOCORP AIMS HIGH IN THE SCOOTER MARKET WITH A BOUQUET OF EXCITING NEW SCOOTERS ACROSS SEGMENTS EXPANDS SCOOTER RANGE WITH PRDOUCTS RANGING FROM 100CC-150 CC UNVEILS 150-CC ZIR IN TWO VARIANTS & 125CC DARE TO ADD TO RECENTLY UNVEILED SCOOTER DASH AND EXISTING SCOOTER PORTFOLIO OF PLEASURE AND MAESTRONew Delhi, February 06, 2014 We have more than 30 two-wheeler models on display at this Auto Expo that includes our new platforms, our existing models and some of the new concepts that are based on alternate fuel and technology. Amongst the ones that are at pre-production stage include high-powered motorcycles and Indias first series hybrid scooter. Our repertoire now becomes much more wide-ranging and diversified with the launch of a bouquet of exciting new scooters. Having grown at a much-faster pace than the industry in the scooter market, we are rapidly expanding our scooter portfolio with the clear objective of attaining leadership in this segment as well. From latest technology, highly innovative features, more powerful engines, to global styling - these products are designed to exceed the expectations of our customers in India and across the globe. Our new range of models, therefore, is also a reflection of our strong technology prowess and our determination to keep innovating in order to expand our global footprint. Pawan Munjal Managing Director& Chief Executive OfficerZIR - THE ALL-NEW 150-CC SCOOTER Having already gained customer-traction with significant volumes coming from its wellestablished scooter brands the 100 cc Pleasure designed for women users, and the 110 cc masculine Maestro meant for boys, Hero now defines a new segment the 150cc scooter with its all new offering - the ZIR.
2. ZIR range comes in two variants, the flat floor board model and a European style step thru model. These scooters come with a powerful Liquid Cooled, 4-Stroke 2 Valves OHC engine that produces the maximum power of 10.5 kW and torque of 12.7 Nm. Its Forced Dynamic Cooling Air System maintains an apt temperature of the liquid coolant during long high speed rides. The Integrated hydraulic Braking System combined with Hydraulic disc brakes in the front and the rear ensures enhanced control while riding. The large fuel tank capacity of 9 litres ensures a smooth and uninterrupted ride for long distance commuting. The ZIR touches a top speed of over 110 kmph The overall design makes a distinctly bold style statement with its European-styled step seat, sporty front protection screen, dual projector lamps with day running lights, flower type disc plates, bright LED winkers and tail lamp, integrated pillion handle and a combo of digital analog console. What adds to the great utility is a socket for mobile phone charging and EFI system will communicate with smart phone for all Engine / Riding information through RideStat app. Apart from the above mentioned features, the European style step thru variant includes cowlmounted console and large protection summer screen that characterize its unique style. DARE - THE AGGRESSIVELY-STYLED 125-CC SCOOTER The masculine scooter - DARE- marks Hero MotoCorps foray in the fast-growing 125-cc scooter segment. The sturdy DARE comes with a Forced Air Cooled, 4-Stroke Cylinder OHC Engine that delivers maximum power of 6,8 kW and torque of 9,5 Nm Targeted at men, DARE is loaded with external features that enhance the overall style statement such as dual-tone body colour, sporty textured seat, telescopic forks, dual tone alloy wheels, LED day light, LED tail light, full digital console and body painted brake calliper. This too comes with some standard utility features such as mobile phone charging socket, side stand indicator, pass switch and boot light. DASH - THE ALL-NEW FLAMBOYANT 110-CC SCOOTER Hero also showcased the recently unveiled, 110-cc jazzy scooter DASH that comes with a Forced Air Cooled, 4-Stroke Cylinder OHC Engine. Amongst the new utility features it includes Fuel Lid opening with Ignition key, a combo analogue digital meter, LED tail light, side stand indicator, Integrated Braking System (IBS), USB mobile charger, service due indicator and boot light. It comes with a unique E Coded security key. With this comprehensive product range, Hero expects to further enhance its presence in the scooter segment. The Companys share in the scooter market has been consistently going up, selling an average of over 60,000 units per month with its two existing scooter brands the Pleasure and Maestro. Hero is now scaling up its monthly production of scooters to over 75,000 units to meet the increasing market demand. Hero unveiled a slew of game-changing two-wheelers across-the-spectrum at the Delhi Motor Show 2014. The next-generation range of two-wheelers include the new 620-cc superbike Hastur; the new 250-cc sports bike HX250R, the Turbo-Charged Direct Injection Diesel engine Concept Bike RNT and Indias first Series Hybrid Scooter LEAP.
3. Hero also gave a glimpse of its futuristic thinking with its new motorcycle concepts, SimplEcity the incredibly lightweight electric motorcycle and iON - the electric motorcycle driven by Li Air and Hydrogen Fuel Cell technology. New models showcased at the Auto Expo to be launched soon included the new 150-cc Xtreme Sports, the new 100-cc Splendor Pro Classic and the new Passion Pro TR. *******