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The IAB's study on the digital influence of those considering purchasing a new car...
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• Prosper Insights & Analytics Annual Media Behaviors & Influence™ (MBI) Study
• 19,774 Adults 18+ representative of the general US population
• Prosper Insights & Analytics Monthly Consumer Survey as conducted online in Nov. 2013 and
included Auto Intenders
• 6201 Adults 18+ representative of the general US 18+ population
Married Male Young Professional
Parents
African American
Hispanic Asian
Southerner
14% of US Adults Over 18 (or 34 Million Americans) Are Planning
to Buy an Auto in the Next 6 Months
Half Plan to Buy New One-Third will Buy Used 16% are Unsure Nearly Two-Thirds Will Buy a Car 1 in 4 an SUV, 2 in 5 a Truck and 1 in 10 a Minivan or Cross-Over (cross between SUV and Car)
12% of US Adults Over 18 Bought a Vehicle in the Past 6 Months
57% Bought New One-Third Bought Used Half Bought a Car 1 in 4 an SUV and 1 in 10 Bought a Truck
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