Specialized CRM for the automotive business

DealerPointA common info-space for dealerships and head office

DealerPoint .Сorporate operationsOptimization of business processes in the automotive business

Implementation of the specialized CRM

For the customers Comfortable and prompt service

For dealerships Client retention, cost reduction, gain of performance

For the head office Stimulation of sales and standards control. Predictable market share gain

Our work has already helped more than 650 dealers to increase their car and service sales volume, thus adapting their business to the market downturn.

Capabilities

tools for traffic registration and efficient customers` requests handling

specialized warehouse (pricing, specification, the printable form of a

commercial offer)

effective record for servicing and vehicle inspection

data exchange with 1C in a few clicks .

analytics, automatic reporting

additional tools of attracting potential customers

DealerPoint integration with the Dealership ecosystem services

compliance with the CRM standards

low cost

a unique call registration and quality control system

automatic processing of the online requests

increase of the incoming traffic

1. DealerPoint – is the right solution for the complex automatization of all the departments and processes of the dealership.

2. Brand-Loyal community formation. 3. Effective marketing companies for the customers in the database. 4. New customers for the minimal price. 5. Bottleneck search. 6. Work with the negative feedback. 7. Task actuality increase of each employee. 8. Improvement in warehouse turnover. 9. Support of the profitable dealerships. 10. Warehouse ineffectiveness cost reduction 11. Selective stimulation of the unprofitable dealerships

DealerPoint – Dealer network automation system for making right decisions, based on real data from dealerships.

For the Head Office

Traffic Increase and Retention

Interaction with the Dealership in a Single Space

Ready-for-Work Decision

Actual Planning Dealerships Control Market Share Gain

DealerPoint Partners and Integrations

DealerPoint

Payment systems

SMS & E-mail - sending service

IP-telephony

Mobile Telephony (NEW)

Web Sites

financial programs

Other Services (avito, car-fin, etc.)

What problems do we solve in sales and service departments:

▪ dealerships are losing an average of 20% of calls to the service station daily

▪ the lack of personalized offers for clients (spam) ▪ online reporting for the executives from all over the

world ▪ the problem of a large outflow of customers to the

garage services after 2-3 vehicle upkeep operations

▪ loss of quarterly bonuses from the importer due to the low customer satisfaction index

▪ long waiting time of the clients` documents registration

▪ compliance with the importers` requirements

▪ loss of the incoming traffic (calls) ▪ the lack of active sales (outbound traffic, client

search) ▪ the lack of the contact restoration system with the

“lost” customers ▪ untimely and non-targeted promotional offers

▪ Not high enough level of interaction with the Credit and Trade-in Departments.

▪ Illiquid purchases as the result of orders at a guess, based on one`s experience and intuition.

How do we help to achieve success:How do we preserve traffic? Even if the manager won`t answer the phone, DealerPoint will automatically create a customer card and the event, related to it. A manager will have to call back to find out what the person was interested in.

How does CRM help to sale? - it forces a manager to describe every call, visit or request of a customer. - it makes a manager continue long-term relationships and close a bargain with the customer, even if he\she initially refused - requires to describe in detail every need of a customer - it helps to pick up the commercial offer according to customer`s needs - erases the problem of communication between various departments How do we help to improve marketing? DealerPoint allows you to create personalized mail outs and scripts for calls. On average, it increases the return of customers by 30%. Individual offers, targeted to the specific customers! Timely!

Successful cases

For the last 3 months we have implemented CRM in 27 Dealerships! Here are the results that some of them showed:

- The sales department as well as the service department: increase of + 20% of the traffic. - conversion of customers` incoming calls that used to be lost, into 23% of registered traffic. - the average time for the vehicle maintenance was reduced to 2 minutes. - the vehicle service sales increased from 40 to 56 cars weekly: + 40%. - The number of credit proposals: +15%.

FunctionsControl module for the importer

DealerPoint Is a tool for the centralized acquisition of all the data from dealerships. That gives the head office an opportunity to see the real image of the dealer network workflow.

Some of the main functions: 1. Reports on the dealer network incoming traffic 2. Special portal for uploading daily, monthly reports from Dealerships on the Sales and Service Departments work. 3. Unified registration for the Service and technical checkup 4. Unique phone calls control system. 5. Automatic registration of internet requests and dealership performance control. 7. Dealerships` and Importer`s warehouse analytics.

This functionality gives you an opportunity to improve the quality and consistency of decisions , communication transparency between head office and dealerships.

FunctionsCRM With DealerPoint you can control the full cycle of Customer+Dealer interaction. It creates a unified history, starting from the first contact and need assessment, to the repeated purchase. Reports make it possible to evaluate the effectiveness of the business process.

Telephony It helps to preserve the first-hand incoming traffic. Without telephony, integrated into CRM, dealerships loose about 20% of the visits.

FunctionsReporting and analytics Various reports are available for any time period chosen:-The current day, month or any other timing. Here you can see some of them:

Traffic structure analysis Full statistics of customers visits, calls and internet requests. Demand analysis Refusal and contract dissolution analysis Balance analysis of demand and supply Analysis of the fullness of need assessment Comparative study on managers` work The way crediting and trade-in departments work The number of the planned contacts with the expired date.

Marketing Department The relevance of customer data and details of work with them will help you to make decisions, that will bring the effectiveness of advertising to a new level .

FunctionsService

Recording and maintenance information is stored in a single client card.

For the work of the service station everything necessary is provided:

- schedule of employees, - schedule of cars admission, - service stations loading, - automatic calculation, - working hours.

Task control

DealerPoint gives tools for planning test-drives, выдачи, calls, meetings, as well as for the agreement form creation. The system of reminders and notifications will not give the managera single chance for not working out scheduled event.Overdue events remind of themselves,till they are not fulfilled or provided with explanations.

Demonstration

Our E-mail address: mail@dealerpoint.ru

You will be able to try DealerPoint yourself and get answers to all the questions.