1. Social Media Strategy Proposal Presented By: Melissa Dams

2. History of Chiquita
100 years and counting
In 1944 introduced Miss Chiquita and became first company to brand a banana.
Chiquita Banana Song is one of the most successful commercial jingles of all time
The Famous Blue Sticker came in 1963
Chiquita continues to grow internationally and is known all around the world for more then just bananas but quality and fresh products.
3. Challenge, Goals, and Solutions
The Challenge to get consumers to buy Chiquita produce and products despite that obesity is at an all time high.
The Goal to interact with consumers and convince them of the healthy and beneficial outcomes of eating quality produce.
Solution reach out and build social media awareness.
4. Current Social Media
Chiquitaville
Facebook
YouTube/ The Cinema
Twitter
The Blog
5. Ways to Improve
Getting consumers involved through YouTube video and Facebook photo or other contests and drawings.
Not posting the same content or status on the same social media vehicles.
Utilizing Google and Facebook ads for promotions, special deals, and regular ads.
Making ads that reach the target market.
6. Facebook & Twitter
Adding Facebook and Twitter to other vehicles commercials.
Running different promotional events and contests promoting customer interaction.
Like getting others to become a fan, or fastest to give the correct answer to a tweet or status update.

Running a picture promotion such as with the stickersin the most outrageous places, or make your own funny blue sticker and the winner actually have their idea placed on bananas.