Daimler Digital Strategy

ADV 420By Paul Calupina

About Daimler

• Founded by Gottlieb Daimler and Carl Benz• Inventor of the

automobile• Most famous brand:

Mercedes-Benz

Target Audience

• Middle to Upper Class Adults

Goals of the Campaign

• Increase awareness of Daimler using social media

Social Media

English vs. German

Big Idea

• Expand the languages on the social media accounts and post more in English• Use current social

media accounts rather than create new ones.

KPI

• Followers or Likes on social media accounts will indicate our success

Budget

• Using the current social media accounts we already have• Low cost• Around $3,750 per month.

Success?

• I would like to see the followers and/or likes increase by about 9,600 per year (800 per month)