SEO FOR YOURPHOTOGRAPHY

WEBSITE

Start Using

Rank higher on Google | Attract morecustomers

SEOCan help your brandgrow stronger

A PRESENTATION BY CHEYLIBETH OCHOA

JOIN THE DISCUSSIONWWW.LANCERBOOST.COM

WHAT ARE WE GOINGTO COVER?

1 2 3 4Courseproject

What’s SEOand how

can it helpyou?

The 9 stepsprogram

Useful tools

C o u r s e P r o j e c t011 . W o r k s h e e t f i l l e d w i t h y o u r m a i nk e y w o r d .

2 . L i n k o r s c r e e n c a p t u r e o f ab l o g p o s t f o l l o w i n g t h e 9 s t e p sp r o g r a m .

De l i v e ry :

2. What's SEO?

SearchEngineOptimization

READ ON

HOW CAN IT HELP YOU?1 Help your website be found by potential clients

2 Let Google know you exist

3 Rank according to your main keywords

4. Benefit your content and awesome photos, so they don't

get lost on the vast sea of the internet

SEO FOR PHOTOGRAPHERS

3. Hello SEOT H E 8 S T E P S P R O G R A M

3.1Keyword Planning

H I N T : I M P O R T A N T S T E P

Keyword research Decide your mainkeyword

Optimize your website

Write down thekeywords you would liketo rank forGo to Google KeywordPlannerSearch for the keywordsyou wrote

Select the one that suitsyou best, according tosearch ranks, relevanceand competence + LocalSEO

Use it all over the place:Header, meta data,images, name, etc

HOW TO:OPTIMIZE YOUR

WEBSITE

IMAGES1 DATA & BLOG POST. 2

With your chosen keyword

BAD GOOD

Filename: IMG_5632.jpgAlt text: New York

photographerCaption: No caption or text

on the pageFile size: 550KB (Slow)

Filename: Mac-podcast-mic-desk.jpg

Alt text: Mic for a podcast ona desk with a Mac

Caption: I was at the studio ofJohn Lee Dumas for this

photoFile size: 45KB (Fast)

3.2 Decideon thecorrectkeyword foreach blogpost And use it right!

Title

URL

Paragraphs

META

How-toTITLE: Use main keywordURL: Use post namePARAGRAPHS: Use on the first and last oneIMAGES: Optimized

3.3 LinksInclude an internal link to anotherRELEVANT post of your siteFor 20-40% of your blog posts include alink back to your website’s home pageusing your target keywordLink one of your main keyword back toyour blog postGet quality external links back to yourwebsite

<a href=“/birthday-at-four-seasons-hotel-best-party-

ever”>Birthdays at Four Seasons Hotel</a>!

• F r om a s i t ea b o u t p h o t o g r a p h y• F r om a l o c a l b u s i n e s s web s i t en e a r y o u r a r e a• P o p u l a r web s i t e i n y o u r c i t y• A r t i c l e s a b o u t y o u• A r t i c l e s a b o u t y o u r n i c h e

GOOD BAD• From a websi te overseas• Big l i s t of l inks• Paid l inks or advert i s ing• Blog comments• Many l inks f rom only onesource• L ink exchanges f rom a s i te notre levant to photography or yourn iche

KEYWORDS

Be very specific + Know your market

3.4 Long-tail

W H A T A R E T H E Y ? L o n g e r a n d m o r ed e t a i l e d k e y w o r d s t h a t p o t e n t i a l

c o s t u m e r s a r e m o r e l i k e l y t o s e a r c hf o r

Ingredients

3.5 TextAt least 350 words

3.6 Add your info to

Google MyBusiness

Local search exposure

3.7 Create aSiteMapXML sitemaps are well-formatted lists of yoursite’s pages, to helpsearch engines “know”about your site structureand update frequency.S O U R C E : F O R E G R O U N D W E B . C O M

3.8 Improveperfomance

Use good coded templates/themesAvoid flash elementsCrete transcripts of audio/videoDon't use slow serversUse optimized images Don't rely on too many scriptsGet some good social mediabuttons

Rename­it!: Help you change the name of several imagesat onceSEO by Yoast Wordpress plugin Google Webmaster Tools and AnalyticsGoogle Keyword plannerWeb­site­map.comXml­sitemaps.comW3 Total Cache

Blog postsSEO guide for photographers by ForegroundwebBeginners guide to SEO by Moz

Usuful Tools

Photo credits: Unsplash / Stokpic / Deathtostockphoto / Picjumbo / Kaboompics

THANKS FOR WATCHING

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