'Ways of engaging users. Focus: Audiovisual Collections' by Michał Merczyński, director of National Audiovisual Institute of Poland (NInA) - presentation held at EUscreenXL Rome Conference 'From Audience to User: Engaging with Audiovisual Heritage Online' (http://blog.euscreen.eu/conference-programme). A story on Institute's online and offline activities aimed at creating context and making access to AV archives more user-friendly.
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1. NInAWays of engaging users. Focus: Audiovisual
collections.
2. Publishing House(PWA 2005-2009)documentary filmsanimation
filmsrecordings of contemporarytheatre, music and operaIn 2009
transformed intothe National Audiovisual Institute (NInA)by the
Minister of Culture and National Heritageentrusteddigitisation and
preservationpromotion and accesseducation and media literacy 3.
Mission of NInA since 2009 4. Focus on collections aimed at
targeting the audiences ineducation and people interested in
differentfields of culture a clear need to not only collect
theaudiovisual archives in one place but enrichthem with research
context and also make ituser friendly carefully curated content;
active editorialteam, themes of the week and Fridaypremieres
thematic collections; new channels ofcommunication with end users
5. Ways of engaging usersFocus: AUDIOVISUAL COLLECTIONS 6. Ways of
engaging usersFocus: AUDIOVISUAL COLLECTIONS 7. NEW ON-LINE
COLLECTION: ANDRZEJ PANUFNIKSeptember 2014
ninateka.pl/kolekcje/en/panufnikUPCOMING COLLECTION: WOJCIECH
KILARJanuary 2015 8. EDUCATION and WAYS OF ENGAGING USERS.Focus:
AUDIOVISUAL COLLECTIONSThe NInAs key educational project is
NINATEKA EDUa multimedia/digital library of audiovisual
materialfree of charge for students and teachersmaterials dedicated
to elementary schoolsmaterials dedicated to middle schoolsmaterials
dedicated to secondary schoolsIt containsover 1,700 audiovisual
items200 additional educational resources(lesson plans and
exercises) 9. Special Project: MUZYKOTEKA SZKOLNA [School
Musiqotheque]modern tool designed to augment traditional musical
educationto activate and stimulate pupils interest in music 10. The
School Musicotheque presented a variety ofapproaches to innovative
musical educationONLINEOver 100 educational ressources_articles on
different eras in music_biograpies of great musicians_glossary of
key definitions_descriptions of instruments170 multimedia
interviews and filmsMusically-themed interactive games200 music
itemsLesson plans for teachersOFFLINESeries of youth workshops for
diverse groups ofaudienceMUZOBUS special summer tour 11. NInA is
currently working on a new onlinecollection focused on
education:PINAKOTEKA SZKOLNA(School Pinacotheque)First e-manual
about VISUAL ARTS 12. REACHING OUT FOR OTHER PLATFORMS 13.
PENDERECKI RELOADEDon Google Cultural InstututeGoogle Cultural
Institute createdto make important cultural materialavailable and
accessible to everyoneand to digitally preserve it to educateand
inspire future generationsreflects NInAs missiondigital
storytellingthematically linkedto threecomposers.pl 14. REACHING
OUT FOR OTHER PUBLICPenderecki Reloaded to be continued29 November
2014concert at the Opera House in Warsaw 15. REACHING OUT FOR WIDER
PUBLICprojects engaging end usersCulture 2.0 Festivalannual
festival and conferenceEUROPEANA AWARNESSNInA partner in
Polandoffline European Collection Dayson-line activities 16. FROM
2015New venue : New Building of NInA10 000 square
metersscreening-concert hallarchival and document studiosunique
space for NINATEKApatio/square for summer activities 17. NEW
NInApro-user approachnew NInA will transform intoopen to the public
venueNINATEKA on-sitescreenings,AIRconferencesday to day curated
audiovisual programmeNInA Archives IN SITUspecial programs for
schoolsworkshopsdiverse media literacy programme for audienceGATE
OPENING: The 29th of May 2015 18. Micha MerczyskiDirectorNational
Audiovisual Instituteof Poland
(NInA)[email protected]
