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Jul - Aug 2011 For members of the PA/VI community NAVY IMAGERY INSIDER U S N A V Y O F F I C E O F I N F O R M A TI O N NI L NISI VERUM PIECING TOGETHER SUCCESS Cover story on page 6 Photo by MC2 Brooks B. Patton

Navy Imagery Insider July-Aug 2011

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Page 1: Navy Imagery Insider July-Aug 2011

Jul - Aug 2011 For members of the PA/VI community

NAVYIMAGERYINSIDER

US NAVY

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FIC

E O

FINF

OR

MA

TIO

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NI L NISI VERUM

PIECING TOGETHER SUCCESSCover story on page 6Photo by MC2 Brooks B. Patton

Page 2: Navy Imagery Insider July-Aug 2011

SOCIA

LME

DIA

AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD [email protected]

DIRECTOR’SCORNER

With delivery of our sixth edition and first year of Navy Imagery Insider, I would like to thank all those who made this product possible. The publication was named by Jessica Faller who co-edited the first edition as part of a capstone project during her internship with Navy Visual News Service in 2010. Since then, Kristina Miller (MCC, USNR) has done a tremendous job herding cats to deliver an inaugural product, displaying great patience and administrative organization while hounding me and other members of the staff to deliver properly researched content on-time. MC2 Jay Chu has been the driving force behind the layout and art direction. Lt.j.g. Shawn Eklund joined us in January 2011, and has shared his years of experience and training in layout and design to expand the original six page publication to 12. Over the past year we have covered real-world operations like Invincible Spirit aboard USS George Washington, unique events surrounding Operation Tomodachi, historical perspectives on the evolution of Navy visual information, and shared technical information, best practices, social media, and important community developments. Most importantly, we have listened to your feedback and invited readers to contribute their own experiences; MC2 Justin Stumberg spoke about his efforts to cover Operation Unified Response in Haiti with Navy Combat Camera, while MCC Terrina Weatherspoon provided her personal experiences while on IA in Afghanistan, just to name a few. We have tried to produce a continuously improving product that is of value to the reader; I hope we succeeded.As we move into our second year I ask for your continued ideas and feedback. Please send them to [email protected] or to my email at [email protected]. Hope to see many of you during the PA/VI Symposium in September.

~CJM

DIRECTORDEPUTY DIRECTOREDITORIALEditorStaff Writers

ContributorsChristopher MaddenLT j.g. Shawn Eklund

Kristina MillerOscar SosaDamon J. Moritz

Navy Office of InformationPentagon RM 4B514Washington, D.C. 20350-1200Office: 703-614-9154 DSN: 224Download Insider at:www.slideshare.net/NavyVisualNewsServicehttp://issuu.com/NavyVisualNewsService

Lt.j.g. Michael HatfieldTracy JohnsonMC1 Julianne MetzgerMC3 Travis Mendoza

MC2 Jay ChuMC2 Sharay BennettMC2 Jason Graham

Today, most of us do not turn to the library as our first place of research on a topic—we turn to Google. But how can we possibly find what we need on the Internet if there isn’t an intricate system to direct us to the proper place? One of the main ways people categorize and organize content online is through the use of tags.What is a tag?Essentially, tags are a way for people to categorize data online and help organize it in a way that makes sense to them. Rather than one person developing a system of set categories where each piece of data must be assigned, tags organize the data by whatever categories make sense to the person tagging it. As a result, the tagging process not only organizes the data, but also adds context. That is important when people are trying to find images.

TAGGING ALONGby Tracy Johnson,CHINFO Emerging Media

Congratulations to MC3 Erick Kogler, aboard USS Dwight D. Eisenhower (CVN 69), who created a new “Sailor’s Creed” poster.

His poster took top honors in a contest to redesign the image that will be used around the Fleet.

The poster is located in the Navy.mil graphic gallery

If your command creates graphics, whether posters or logos, send them to us at [email protected] so we can add them to the imagery sent to the National Archives.

Congratulations

LAYOUT/ARTDesigners

by MC1 Brian Goyak

Take this photo, for example:The title in Flickr is “Ecuador native/Sailor demonstrates proper oral hygiene during Continuing Promise 2011.” I may view this photo and bookmark it with the keyword tags “education” or “empowering children,” while someone else may view this photo and tag it with the keywords “teeth” or “hygiene.” All of the tags are appropriate, but add different context to the image. These tags will help online researchers (who are “Googling”) to find this image should they type in the aforementioned keywords. While there’s no exact science to tagging, adding a few descriptive words will help your images be “found” more often when the public performs searches.

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AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD703.614.9154 3

InstructionNugget

DOD Instruction 5040.05 provides specific guidance regarding the alteration of official DOD imagery. http://www.dtic.mil/whs/directives/corres/pdf/504005p.pdf

INSIDERPerspective By MC1 Julianne Metzger

Mass Communication Specialists assigned to the White House Communications Agency (WHCA) are busy. For most of them, this fast-paced tour is more rigorous than any other assignment they’ve ever experienced. WHCA is a joint military command that provides information and communication services for the President and White House Staff. MCs are usually assigned to the Visual Information Command (VIC) within WHCA. VIC provides a wide realm of services including audio visual support to the President, as well as photo and graphic support to the agency. Of the eight MCs assigned at WHCA, five are assigned to White House Television (WHTV). WHTV’s mission is to film record the daily activities of the President, First Lady and Vice President. Their footage of events is used on the official White House website as well as broadcasted on the White House CCTV and the Pentagon Channel. Eventually all of the video shot by WHTV ends up at the National Archives as a visual history of the presidency.It’s the WHTV MCs job to be where the president is- whether it’s at The White House during official events or flying on overnight missions with “the boss” to Afghanistan for a surprise visit. They work alongside civilian counterparts from all the major networks and travel in the motorcade and on Air Force One.“We have a lot of face time with people you wouldn’t normally see,” said MC1 Rachel Kibbe, a WHTV videographer. “I see the President of the United States and First Lady on a daily basis.” She also noted that professionalism and poise is crucial. “You have to be able to communicate with these people to effectively do your job,” said Kibbe.Outside of WHTV, MCs utilize their past experience to perform essential jobs within the agency. MCs also work in WHCA’s Digital Multimedia Center, Photo Lab and Video Teleconference (VTC) Support Branch as well as a multitude of collateral duties.

MC2 Daniel Cleary, who works with VTC, reported to WHCA in March of 2011. He said duty at this agency requires a mixture of flexibility and independence.“You have to be open to do whatever you’re tasked with,” said Cleary. “I’ve been here for three months and worked in three different shops.”In the midst of an intensely high operation tempo, WHCA still focuses on getting its MCs extensive training. “I’ve learned how to work a digital mixing board and run PA systems,” said MC1(NAC/AW) Meagan Klein, who reported to WHCA Photo Lab in February 2011. “It ties into the broadcast and radio portions of our rate, but it’s not something you’d typically see in the Navy.” WHTV has a four level internal training program that progresses from teaching basic video and audio skills to multi-camera live video switches. VIC also sends its media rated Sailors to various DINFOS courses and civilian courses such as Sony Location Lighting in San Jose, Calif. Applying to WHCA is not difficult. Potential

applicants must exercise patience because the background investigation for the security clearance can take up to two years.The benefits of assignment to WHCA outweigh the obvious challenges. The five years of demanding shore duty call for many days deployed away from home. Yet, MCs at WHCA have experiences like no other in the Navy. They are directly serving the President of the United States. Additionally, Sailors on Presidential Support Duty earn special duty pay, civilian clothing allowance and the chance to earn the Presidential Support Badge. “We constantly travel, following very newsworthy and historical events, and we don’t travel to these places in ships,” said MC1 Klein. “In my previous command, everyone was concerned with getting planes off the deck, not so much about a public affairs or media standpoint. Here, our job as MCs is the mission. WHCA wouldn’t be what it is without us.”For more information, please contact ETC(SW) John O’Donoghue, DSN 284-2000 Ext. 75154 or Comm. 202-757-7098; email: [email protected]/Interested applicants can also visit the White House Communications Agency Recruiting website at www.disa.mil/whca.

They are directly serving the President of the United States

Photo by Lawrence Jackson

Page 4: Navy Imagery Insider July-Aug 2011

Photos by MC2 Jonathen E. Davis

I recently attended a course at the Poynter Institute in St. Petersburg, Fla., to learn about “backpack journalism” and wanted to share some insights from it. We studied some of the latest journalism technologies and learned how to produce and package content, but the most important takeaway was that all the wiz-bang gadgets and funky doohickies don’t mean anything without a decent story. In fact, many journalists have a hard time looking past the technical requirements of the job long enough to concentrate on why we exist - To tell the story.We spent a lot of time looking at work produced

by independent journalists using a laptop and a camera. They used other tools, but what made their work compelling was storytelling. Their stories had a beginning, middle and end. Some had interesting characters, others were entertaining and some were poignant, but all of them kept the viewer interested. That connection between frames is what’s missing with many of the images coming into our office. We get a lot of nice onesies and twosies, but it’s very rare that we have something that can tell a complete story in a series of frames. MC2 Davis provided a series of storytelling images which were selected as

Navy.mil’s top four on Aug. 12. We do get decent overall coverage of homecomings, air shows and MEDCAPS. What we don’t get is the story of the individuals that make these events significant. When a carrier comes home from deployment there are many new dads. Why not pick one and do a story on his excitement about meeting his baby for the first time? Other ideas include possibly following a family getting medical treatment at a clinic or a doctor working a MEDCAP. What’s it like for a junior enlisted Sailor to work an entire shift on a flight deck? To sum it up, everyone has a story.

[email protected]’S NAVY: A GLOBAL FORCE FOR GOOD4

STORY TELLINGPHOTOS BY MC2 JONATHEN E. DAVIS

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703.614.9154 5AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD

OUTTAKESStory by Oscar Sosa

Page 6: Navy Imagery Insider July-Aug 2011

AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD [email protected]

One thing we are not so good at though is sharing our lessons learned. We tend to grab the hammer from our predecessors, remove the

handle, and then stare perplexed at both parts, wondering what they’re used for. At least I have certainly done that before. My ship recently returned from deployment and what follows are a few thoughts on several topics that are commonly faced when preparing for deployment.

Story by Lt.j.g. Michael A. Hatfield ~ USS Enterprise (CVN 65) Public AffairsPhotos by USS Enterprise (CVN 65) Media Department

One thing that differentiates the Navy from the other branches of service is our wartime and peacetime postures. We train and deploy, launch sorties, man ships and go into hostile waters. And we’re very good at it.

BIG

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AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD703.614.9154 7

Equipment – Nostradamus vs. Stephen AmbroseLet’s say that the clairvoyant Nostradamus and the historian Stephen Ambrose were about to deploy as our division officer or Chief. They must ensure that the MCs have the tools they will need to do their jobs, but they will apply two different methods to the task. Chief Nostradamus will try to peer into the future and anticipate needs based on his perception of what will occur. Chief Ambrose would look at the past and try and do so based on what occurred throughout history. Both will fail. Ideally, we would be given a blank check about a year away from a deployment and told to buy whatever we needed to get the job done. The key thing to understand is that successfully equipping a Media Dept. for deployment isn’t primarily a matter of a specific amount of money. Having a blank check doesn’t help when we are at the wrong store or are referencing the wrong shopping list. Conversely, having the right shopping list doesn’t help when we’re broke. There’s a balance, and both Nostradamus and Ambrose are needed.It’s important to plan ahead using the past as our guide. But it’s equally important to peer into our future and try to anticipate our needs. Our best bet is to contact the Fleet PAOs of the areas we’ll be deploying to and find out what their requirements are, well in advance. Their AORs are our operational customers. We should always be able to robustly support them at a minimum.Then we should get a robust understanding of what our chain of command aboard the ship and strike group will require of us and what was used in previous deployments. Using these two data calls as a starting point, we can develop our funding requirements accordingly. All clearly required and communicated missions should have no problem being funded. And if we do run into a funding gatekeeper, we should use this motto: Never let someone tell you ‘no’ if they didn’t have the authority to tell you ‘yes’.Manning – NPASE to the rescueNPASE will augment your team to balance with the existing shipboard capabilities. The key is early communication, and integration.NPASE also offers classes to help train MCs on the waterfronts. Do not be afraid to ask for specific classes to meet your training needs.We should know what skills we’ll need from the NPASE detachment at least six months before our deployment and request that the team embark prior to workups. I have had three NPASE teams on three separate deployments and two ships, and they were all absolutely stellar.

Processes – Pragmatism vs. DogmatismOur process is our biased opinion. I get worried when I hear someone make a statement like ‘AVID is far superior to Adobe’ or ‘Mac is far better than Windows’. When we find ourselves making statements like these, we know we are approaching a dogmatic divide. It’s best to take a few steps back from the precipice.Our MCs are wicked smart. I sometimes tell people that I’d rather have a Sailor’s 90 percent solution than my 100 percent solution. Or, I’d rather have buy-in and 100 percent motivation for a Sailor’s own idea than lukewarm buy-in and 50 percent motivation for my idea.When I’ve given nebulous direction, expecting specific results, it’s no wonder that I don’t get what I expected.Six months before deployment, we should scrub our SOPs, instructions and processes with our Sailors so that only minor adjustments will be necessary.Leadership - Urgent vs. ImportantAmong all of the leadership challenges one can face at any level, nothing is more vital than developing the ability to discern between what’s urgent vs. what’s important.For example, an enlisted Sailor earning his/her warfare pin is extremely important, though it’s not as urgent as a video the CO wants made. But one day’s CO video is another day’s Admiral’s photo, and before we know it we’re missing career milestones necessary in the competitive environment of today. The old adage ‘Don’t let your Sailor’s job get in the way of their career’ is apt.Publics: Spectators or Participants?When we departed on our deployment we had several thousand semi-frequent social media interactions per month. By the time we came home, we had tens of thousands daily, and they were ravenous for news.Before deploying, it’s vital to have a robust social media footprint and processes in place to update our online presence frequently. For us, an MC gathered all of our posts and material for the day and posted it at night when the most bandwidth was available. And when we had breaking news, once vetted, we posted immediately.We also used FFT and the NVNS Amazon cloud to get video to and from the ship. It is no longer an option whether or not we can send video and photos from every single ship in the CSG/ARG. That capability must be developed and practiced during workups and used on deployment. One of our NPASE MCs deployed on USS Barry (DDG 52) had the first Tomahawk strikes into Libya broadcast to billions worldwide within the hour due to

planning, coordination and his ability to get the imagery off ship immediately with the help of others…and his own reporting tenacity. [Google MC3 Sunderman to see examples]The most important thing to remember is that the members of our audience are more participants than spectators, and they can be our most valuable asset once we force ourselves to shift away from the 20th Century analog paradigm and see that our audience members are no longer merely spectators.‘May you live in interesting times’We have to ask ourselves what we’ll need to capture from a VI perspective, and capture it. This means we must cross train everyone to be able to grab the required piece of electronic news gathering gear and be somewhere ready to go at a moment’s notice, 24/7.While the public affairs officer can focus on coordinating release ability/desirability, the VI manager can focus on gathering, storing and information security concerns. We can’t predict emergent incidences, but we should prepare for them.For example, when we thought we may rescue several Americans and bring them aboard the ship, we quickly filmed high rez video of several staterooms and living quarters and transferred the video to NVN so that the news organizations could use it immediately once they learned of the operation. Then when the Americans were killed and the pirates were brought aboard the ship, we shifted to documenting their movement/treatment. Be ready for anything. In ConclusionWe operate in an age of instant gratification. In order to deliver the strategic message we must align our equipment, manning, training, leadership styles, expectations and processes to meet the needs of the digital participants worldwide who expect near-instant knowledge and the ability to weigh in. It’s an extremely exciting time to be in the VI community, and the more we share our knowledge the better we’ll be able to accomplish our mission.Our ability to partner with our public participants will mean the difference between shaping the communication environment and reacting to others’ narratives. We are poised to succeed as long as we trust our Sailors, equip them properly, foster their buy-in and never let what’s urgent get in the way of what’s important to our mission.

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[email protected]’S NAVY: A GLOBAL FORCE FOR GOOD8

GOTB-ROLL?By Damon Moritz

Seeing an historic news story unfold on live television can be exciting. It’s real

life, in real time.Bringing the Navy’s story to life in real time – live video as the event is happening –has a strong demand signal.There are many ways to show the world what we do with live video. So, why not broadcast the shipboard view of an aircraft carrier’s homecoming? Yeah, broadcast while underway. No, really – underway. This is not about satellite dishes, trucks and all kinds of engineering magic.For this transmission, we used a Streambox Avenir, cellular broadband cards and a standard definition video camera. The Avenir is a fairly small, shoulder-strapped unit with a CPU, touchscreen and all of the video and networking ports needed to accomplish the mission. At 50 pounds, including the camera, tripod and everything else, it was easily portable.According to Matthew Weaver, Streambox project manager for our test, “Every major broadcaster in the world has a Streambox system being used in their ENG workflow.”To test this system, we needed an important event. Roger up USS Enterprise (CVN 65)

Live from Norfolk…coming in from its 21st deployment. The timing was right, the PAO agreed and the fan base was vigorously engaged.The day of their return, I boarded a Sea Hawk and flew out to the ship. The helicopter landed aboard ‘Big-E’ at 0820 and I immediately went to vulture’s row and set up the video camera, transmitter and cellular broadband cards. By 0900 I was transmitting with a fairly good cellular signal. To get sufficient bandwidth for live transmission, we bonded six cellular USB cards into one multiplex transmission. This means that we used six connections and broke up the video stream to take advantage of the available throughput of each card. The stream was then reassembled on the back end by Streambox and turned into D1 standard video. We were then able to route that video stream to not only the media, but also to a popular Web video streaming service called Livestream. The video player from Livestream was placed on the Navy and USS Enterprise Facebook pages.We transmitted for nearly four hours, with a peak of about 4,000 viewers on Livestream. Then the signal transferred pierside to NPASE, who was using a Streambox laptop encoder.

As we packed up the shipboard side and walked down to SITE TV, several crew members stopped us to pass along that their families across the country were watching. There was a significant outpouring of appreciation and this helped to solidify, in my opinion, that we were doing had value.Don Knisley, a Web viewer, wrote to the Enterprise PAO following the broadcast “All who were connected to this project are to be commended for their efforts. I hope it will be common for the Navy News Service to broadcast live streams like this in the future for many more ship homecomings.”Lessons LearnedI’d like to make note that it is almost impossible to compete with 15,000 family and friend’s cell phones on the pier. The cellular spectrum was overly congested and this caused real issues for NPASE. Testing had taken place prior to the event, but the cellular transmissions by all of those friends and family, some of whom were even transmitting their own live video, could not be replicated. To alleviate this issue in the future, we’ll need a dedicated cable Internet connection on the pier and a cellular amplification unit while underway.I also found that I had to stay in nearly constant contact with the home office and Streambox headquarters so that I could be aware of the signal, video and audio quality. As the ship turned we occasionally lost some signal strength as the modems fell in the carrier island’s shadow, blcoking shore-based cell towers. Narration has value Lt.j.g. Michael Hatfield, deputy PAO aboard Enterprise, served as narrator and said, “The narrator of the live show should have a bulleted script to work from... References to the way the Sailors are feeling, the sights, sounds and the weather are perhaps more important than standard PAG talking points that may seem stuffy when juxtaposed to the visuals the viewer is enjoying.”As part of our post-event wrap up, there are conference calls, lessons learned and plans being made for the next test. This is a capability that needs some refinement, but has already shown its value in communicating the Navy’s story to the public.

Photo by Damon Moritz

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AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD703.614.9154 9

When it came to shooting aircraft moving at high speeds, there were many things to consider. First, and foremost I had to make sure I had knowledge of the air show plan so I could anticipate where to train my lens. Simply communicating with the squadrons preparing the show does this.

Lens choice was key. Anything wider than a 200mm lens would not reach out and “touch” the aircraft in the air. For this photo specifically, I shot with a Nikon 200-400mm f/4, on a Nikon D3. It was fast enough on the focus that I could follow the subject and keep it sharp, and had enough zoom to prevent cutting the subject off in the frame. I shot this frame at about F/5.6, at 1/4000th of a second. Anything slower than 1250th and you will risk motion blur through lens movement, because the aircraft is flying at more than 600 miles per hour.

My ultimate goal when going to this shoot was getting this photo. I knew what I wanted to shoot, and made the preparations to get the image. For airshows aboard ship I find that shooting from the O-10 level is the best spot. Another thing I think was key to the success of this photo was the weather. If the weather had not been muggy, and humid, the vapor plume coming off the jet would not have been as defined. I have seen this shot many times before, and I myself had shot it more than 3 times before actually nailing the image on the nose. Ultimately, the only thing running through my head were these three things: Fill the frame, Control your background, and shoot for the moment. These are things I believe every photographer should be thinking while on the job.

EDITOR’S NOTE: Mendoza’s photo was a Life Magazine Photo of the Week… check it out at http://www.life.com/hdgallery/61241/image/ugc1235391/the-weeks-best-photos-61011#index/0

Story and Photo by MC3 Travis Mendoza

How did I do that?

Page 10: Navy Imagery Insider July-Aug 2011

AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD [email protected]

Photo by MC2 Eric C. Tretter

Clip Your PhotosPlugin for FLICKR to conduct mass downloads from a particular gallery

http://clipyourphotos.com/bulkr

NPPAEthics in the Age of Digital Photography

Click here

AdoramaSite offers helpful how-to imagery articles, along with product reviews and tests.www.adorama.com/ALC

Visual MessSimple explanation and examples of basic layout concepts.http://www.visualmess.com

LINKS to KNOW

Photoshop World Conference & ExpoSept. 7 – 9, 2011 Mandalay Bay Resort & Casino Las Vegas, NVhttp://photoshopworld.com

National Association of Naval PhotographySep. 15 - 17, 2011Hotel Chateau BourbonNew Orleanshttp://www.navyphoto.net/

Digital Video ExpoSept. 20 - 22, 2011Pasadena Convention CenterPasadena, Calif.www.dvexpo.com

Public Affairs Training SymposiumSept. 26 - 28, 2011Hyatt Regency BaltimoreBaltimore, Md.Click here for PA Net link

Photoplus International Conference & Expo Oct. 27 - 29, 2011 Jacob K. Javits Convention CenterNew York Citywww.photoplusexpo.com

Government Video Expo 2011Nov. 29 - Dec. 1, 2011Walter E. Washington Convention CenterWashington, D.C.www.gvexpo.com

FUTURE EVENTS

All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement.

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703.614.9154 11AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD

In the interest of time I will keep my comments accurate – and in the interest of accuracy I will focus my comments on time. With this in mind, I remind everyone of the importance of maintaining your camera’s date and time settings.

Let’s face it, the day is short and the list of items to accomplish is long (check Facebook, play Angry Birds and write standards messages) and maintaining your camera settings is low on the list. But a five-minute check will save time and, more importantly, validate your imagery.

Digital cameras write a date and time stamp with every image – specifically, to the EXchangeable Image File format or EXIF metadata. If the EXIF data is not congruent with the caption it will raise red flags with photo editors. The Associated Press and other organizations scrutinize images that have EXIF data that differ from the caption info.

“If there is a discrepancy between the date in the caption and the creation date in the IPTC information we are going to call the photographer,” said Aaron Jackson, AP photo editor.

We also bench imagery and try to contact the photographer if the VIRINs, captions, or EXIF data is inconsistent – another pitch for embedding contact information (to include email and command phone number).

Moving beyond saving the time and more to saving time – editing a lot of imagery can be cumbersome when it’s sorted by filename, photographer or camera. It’s actually much more efficient to edit an event by capture time.

IntheLoupe by Lt.j.g. Shawn Eklund

Navy Style Guide Titles ranks/ratings – When using standalone or after a name they are lower case.

Example: Jones is a mass communication specialist in the Navy. Smith is a Navy lieutenant.

position – If a person’s position is not right before their name, the same rules apply.

Example: Cmdr. Mike Smith, commanding officer of USS Neverdocks (ABC 123)

retired – Use before rank/rate and name. Do not capitalize or abbreviate after a name.

Example: The guest speaker was retired Lt. John Smith.

No Time for Time

Desperately Seeking...Any Day in the Navy ImageryEvery month, CHINFO sends out a date to showcase “Any Day in the Navy.” It is an important tool used by Navy leadership to turn around and share with not only the public, during speaking engagements, but also other senior government officials.

LCDR Peter Halvorsen, Secretary Ray Mabus’ speechwriter, says, “We use it all the time to develop talking points for the Secretary.”

It’s important to note, that part of the decision process in choosing bullets is whether there is corresponding imagery. Photography gives leaders an additional tool when preparing briefs and talking about your command. This is especially impressive when there is b-roll of various evolutions, which we can link.

The next Day in the Navy is Sept. 9.

Photo by MC2 Brooks B. Patton

Page 12: Navy Imagery Insider July-Aug 2011

YN3 MELISSA ROSE BARNESIT2 KRIS ROMEO BISHUNDAT

MR. ALLEN P. BOYLEBERNARD C. BROWN II

ET3 CHRISTOPHER L. BURFORDCAPT CHARLES F. BURLINGAME III (RET)

ET3 DANIEL M. CABALLEROMR. WILLIAM E. CASWELL

MR. JULIAN T. COOPERLCDR ERIC A. CRANFORD

CAPT GERALD F. DECONTOIT1 JOHNNIE DOCTOR, JR.

CAPT ROBERT E. DOLAN, JR.CDR WILLIAM H. DONOVAN

LCDR CHARLES A. DROZ III (RET)CDR PATRICK DUNN

AG1 EDWARD T. EARHARTLCDR ROBERT R. ELSETH

SK3 JAMIE L. FALLONRADM WILSON F. FLAGG (RET)

MRS. DARLENE E. FLAGGAG2 MATTHEW M. FLOCCO

CAPT LAWRENCE D. GETZFREDET1 RONALD J. HEMENWAY

MS. ANGELA M. HOUTZMR. BRADY KAY HOWELL

MR. BRYAN C. JACKMRS. JUDITH L. JONESLT MICHAEL S. LAMANA

MR. JAMES T. LYNCH, JR.OS2 NEHAMON LYONS IV

MR. GERARD P. MORAN, JR.ET1 BRIAN A. MOSS

LCDR PATRICK J. MURPHYMR. KHANG NGOC NGUYEN

DM2 MICHAEL A. NOETHLT JONAS M. PANIK

LT DARIN H. PONTELLCAPT JACK D. PUNCHES (RET)

AW1 JOSEPH J. PYCIOR, JR.IT1 MARSHA D. RATCHFORDMR. JOHN P. SAMMARTINOCDR ROBERT A. SCHLEGEL

CDR DAN F. SHANOWERITC GREGG H. SMALLWOOD

LT MARI-RAE SOPPERMRS. NORMA LANG STEUERLE

MR. LEONARD E. TAYLORLCDR OTIS V. TOLBERTLCDR RONALD J. VAUK

LCDR DAVID L. WILLIAMSRMC MARVIN ROGER WOODS (RET)CAPT JOHN D. YAMNICKY, SR. (RET)

MRS. VICKI L. YANCEYIT2 KEVIN W. YOKUM

ITC DONALD M. YOUNGPhoto by MC1 Brandan W. Schulze