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Museum digital trends_icofom

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Digital strategy in museums: need, trends, challenges.
Stratégie digitale au musée: besoin, tendances, défis.
Presentation for #ICOFOM14 (ICOM Committee for Museology). Paris 2014

Transcript

  • Stratégie digitale au musée: besoin, tendances, défis Digital strategy in museums: need, trends, challenges Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya, Barcelona http://vangoyourself.com/vango/evening-lecture-hendrik-jacobus-scholten-1824-1907-vangod-by-zagrebeuropeanaday
  • MUSEUM AS A CONNECTOR Content Knowledge Connect Audiences
  • Museum Connection Strategy (Digital or not)  make collections more accessible  attract new audiences  improve the experience of the visit  encourage learning and creativity  create community  give visibility to scientific work
  • Please, take a photo! Museu Nacional d’Art de Catalunya, Barcelona Social uses change
  • Cross- Digital Dimension “Digital will need to become a dimension of everything the museum does” Tate Digital Strategy 2013-15
  • “Technology is not the thing. It’s what it enables” Pam Grossman Stanford University, Centre to Support Excellence in Teaching
  • Mission: Museums and Education Connect creativityanalysis students / users knowledge observation
  • Concepts as Connectors Art Museum, North Carolina, US http://artnc.org/
  • #thyssen140
  • BLOGS Connect -community -museums -staff
  • Our visitor is mobile and our content?
  • Storytelling •Are we explaining what the audience want to know? •The works: plenty of stories to tell.
  • http://collections.vam.ac.uk/crowdsourcing/ Online Collections
  • http://vangoyourself.com: connecting Art to People through scenification (and sharing)
  • Out of the box: collaborative platforms Wikipedia Google Art project Europeana Collections/ Content
  • Partage Plus Project= 75.000 works of Art Nouveau
  • Museums and Wikipedia Make available the maximum amount of knowledge to the maximum number of people with the best quality possible Shared goal
  • Museu Nacional d’Art de Catalunya_Google Art Project. Frontal Seu d’Urgell, s. XII
  • web Open Content Social Media Online Collection e-Publishing Interactive Museography Mobile Online/onsite Integration Cooperativ eMind/Tool s Training Digital Strategy Map for Museums e-Marketing © Conxa Rodà, 2012 Education
  • web Open Content Content release under -Creative Commons Public Domain Linked Open Data Crowdsourcing Wikipedia Europeana Google Art Project Art Babble Art Finder Open peer Review Social Media Online Collection e-Publishing Interactive Museography Mobile Online/onsite Integration Digitization Visualisation Social tagging Augmented Reality Multitouch tables Multimedia Lab Multimedia guide, wearables Accessibility Visitors’ participation web 2.0 Blog Community Sharing Co-creation Apps Mobile web Mobile tours Gamification Geolocation m-commerce m-learning QR, NFC, iBeacons Cooperative Mind/Tools Training Digital Strategy Map for Museums Digital Networking Internal Wikis Cloud Working methods Cross-departmental collab. Digital proficiency Digital preservation Analytics Institutional Web ------ Virtual tours Multimedia gallery Virtual classroom Online Library Digital Archive Accessibility (WAI) e-Press Sstreaming Podcasts SEO/analytics Digital Projects Net-art Virtual Exhibits Collective data mining e-Marketing Membership Ticketing Shop Hiring spaces Funding e-mailing Multichannel Visitors’ engagement Education e-Learning Edu-projects Games Scholarly catalogues E-books Magazines Educational material Annual reports Print-on-demand
  • Our Museum main digital projects  The Online Collection  The Website redesign  Social Media  Mobile  Open content  Interactive + multimedia museography
  • www.museunacional.cat: the new website
  • 7 Museum Trends  Mobile everywhere  User-centered, co-creation  Content strategy, audiovisual  Integration of Digital Assets  eLearning / MOOCs  Augmented reality, 3D printing, gamification, wearables  Open Content Photo: Thinkstock
  • Free, accessible, open Knowledge is the public’s right and a museum’s dutyFree, accessible, open Knowledge is the public’s right and a museum’s duty Free, accessible, OPEN Knowledge is the public’s right and a museum’s duty @innova2
  • Open Data sharing www.ght.org.uk/userfiles/image/webgeneral/medical-records-shelf.jpg www.asifocus.com/wp-content/uploads/2011/11/data-sharing.jpg Virtuous circle of Open: using + sharing + reusing data = heritage more available
  • Biggest Challenge MY precious... Overcoming resistances to open data for public use & reuse
  • Thank you, Merci Gracias, Gràcies! Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya www.museunacional.cat #ICOFOM14 Université Sorbonne Paris, June 6 2014