Indie Music and conventions

Independent Music• Independent Music (or Indie Music for short) is music

produced independently from major commercial labels• A do it yourself attitude is used when it comes to publishing

and recording• Indie is used to describe to describe genres for example Indie

Folk or Indie Rock

Setting of Indie Music Videos• Music videos for indie songs are usually set in a low budget

area like a city, the studio the song was recorded in or a forest for example

• Places like these are cheap and are easily accessible • Settings are usually kept simple to keep the main focus on the

artist/band

Narrative of Indie music videos• Music videos for indie artists can usually not follow a narrative

this is as the focus of the video will be on the artist/band itself

• This is evident in a video like ‘Passengers – And I love her’• This music video has Passenger walking around a rough and

desolate landscape singing and playing his guitar

More conventions • Costumes are usually made to look retro• A wide variety of camera shots are used in their videos• Effects are sometimes used e.g. the whole music video being

in black and white• Props can be important to make an indie video look realistic

for an example a video set in a studio will need props like guitars or drum kits