PowerPoint Presentation

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Global Day of Advocacy with 100 events in 85 locations that represent over 30 countries

Global Industry, Local Impact

Theyll work with their communities to host advocacy events and rallies, issue proclamations and champion the value of the meetings and events industry on social media.

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GMID Around the WorldMPI Finland is hosting a session on strategic meeting management during the biggest trade fair in Finland.

The Guatemalan Tourism Board is bringing together 200 people from different economic sectors, showing a video about Guatemalas commitment toward the meetings industry, hosting a press conference and more.

PCMAs Greater Philadelphia Chapter is hosting Disruptive Forces in the Hospitality Industry, a session focused on education, networking, attendee ROI and delivering a great meeting experience.

SPIN:Twin Cities is convening a conversation-style panel to discuss RFPs and sourcing.

MPI Texas Hill Country Chapter is holding a rally at the Capitol steps in Austin and a local press conference followed by a panel discussion with industry leaders.

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Show Your SupportDownload the GMID app to connect with other industry advocates and share updates from todays event.

Tweet about your participation in GMID and share your photos by using the #GMID16 hashtag.

Retweet, favorite and reply to other tweets discussing #GMID16.

Follow the conversation online with @MeetingsMeanBiz.

Participate in our Twitter Chat, co-hosted with @SuccessfulMtgs.

Use today as a launching point to discuss your work and the industrys impact with friends, family and your other networks. Make sure they understand the importance and value of face-to-face!

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COMMUNICATING THE VALUE OF MEETINGS

Review the mission and strategy of Meetings Mean Business (MMB).

Discuss the value proposition of face-to-face meetings for individuals and businesses.

Learn how to communicate the unique benefits of in-person meetings.

Showcase available tools and resources to become a meetings industry advocate in your organization and more broadly. Todays Goals

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Why Meetings MatterFace-to-face interaction is the platform where deals are struck, relationships are forged and ideas are generated. Thats what Meetings Mean Business (MMB) is all about: showing what business meetings, conferences, conventions, incentive travel, trade shows and exhibitions collectively do for people, businesses and communities.

Meetings Mean Business is a communications and advocacy initiative that brings together the greater travel industry, major hoteliers, professional associations, destination marketing organizations and more. Together, in one loud and powerful voice, we champion the industrys positive contributions, with a focus on how meetings create personal connections, drive positive business outcomes and build strong communities.

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Understanding the business value

We conducted a survey of 150 senior executives in mid-sized to large companies that found that in-person meetings are:Important to businessBeneficial to operationsCritical to career development

Participants represented a wide variety of industries and company departments, including financial services, healthcare, consulting, retail, manufacturing and hospitality.

Facts and figures discussed in this survey are a great way for meeting planners to prove the value of meetings to others in their company, namely business executives in their organizations.

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Why Business Leaders Value Meetings

The study found that the majority of executives say in-person meetings improve their ability to:Close dealsNetworkDevelop ProfessionallyGrow Their Bottom Line

The survey also found that:97% find that meetings deliver a return on investment4 in 5 have attended an in-person meeting, conference, or event that would not have yielded the same success as one conducted via video or telephone

Additionally, it found that meetings enable successful and meaningful connections. The majority of executives agreed that team engagement, collaboration, professional development and productivity are improved by participation in in-person meetings, conferences and events

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Business Leaders Survey: Findings

When measuring professional development, executives believe it is important to participate in a variety of meetings including:Face-to-face meetingsContinuing Education and TrainingIndustry Conferences

giving meeting planners the opportunity to prove the value of a variety of meetings to members of their organizations.

Meeting planners can also prove the value of meetings by sharing our findings that almost all business leader found that in-person meetings helped them succeed and that the industry is growing as with:92% of business executives planning to invest at least as much this year in face-to-face meetings, conferences, and other events as they did last year AND37% expecting to spend more on face-to-face interactions

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Making the case for ROI

Using data collected from Oxford Economics and the U.S. Travel Association, MMB has collected statistics that prove the positive economic benefits that face-to-face meetings have on both the national and local economies.

Meetings planners can use this facts and figures to prove the economy of meetings to others within their organization.

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Hear from Mike Gallagher, President and CEO of the Entertainment Software Association, about the value of E3, the premiere trade show for video games and interactive entertainment. 14

The Economy of Meetings: Findings

When meetings happen, economies grow, jobs are created and businesses achieve positive outcomes. Meetings and events help to build relationships, foster collaboration and facilitate deals and business success across industries. In fact, companies depend on face-to-face meetings to win new customers, close deals and develop high-performing talent and business travelers are twice as likely to turn prospects into customers with an in-person meeting than without one.

They also benefit from in-person meetings and events because they depend on face-to-face interaction to win new customers, close new deals and develop high performing talent.

In fact, nearly three-quarters of frequent business travelers report that in-person meetings with clients directly impacts customer retention.

Interestingly, companies that invested more in business travel during the economic downturn grew the fastest. In fact, the report found that every dollar invested in business travel grew nearly $10 in new revenue and produced nearly $3 in profits.

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The Economy of Meetings: Findings

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In this video, James Curleigh, EVP and President of the Levis Brand discusses the value of meeting face-to-face. 17

Talking about the industrys value

Meetings Mean

Personal ConnectionsPositive Business Outcomes

Strong Communities The added value brought to the bottom-line through face-to-face interaction and personal relationships simply cannot be replicated. Meetings and events drive corporate revenues, deliver profits, help win customers, close new deals and develop high performing talent. The industry contributes to local and regional economies across the country. From coast to coast jobs are created, revenue is generated and communities are supported.

To actively engage with stakeholders, the media and key policymakers, Meetings Mean Business is organized around three central pillars:

Creating Personal Connections Personal relationships are at the core of every business decision and face-to-face meetings provide professionals with that personal interaction, which leads to deeper relationships.

Driving Positive Business Outcomes Meetings and events deliver profits, help win new accounts, serve as education platforms and allow colleagues and partners to come together to innovate and achieve results.

Building Strong Communities Outside of the results driven by business meetings, the events and meetings industry creates hundreds of thousands of jobs, generates billions of dollars of revenue and supports communities across the country. We collectively work to make sure that all decision makers understand how meetings foster stronger relationships, provide a return on investment and deliver a positive economic impact. The industry provides $280.4 billion in direct spending and supports 1.8 million jobs, while contributing $28.1 billion in tax revenue.

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Key Themes EffectivenessEfficiencyCollaborationInnovation Increased profits and productivityWorkforce development, education and trainingEconomic driver

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Using available tools and resources

MMB WebsiteVisit the site at http://www.meetingsmeanbusiness.com/ The site features a communications toolkit, industry data library and newsroom

MMB Toolkit

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Sidebar Blog

A hub for coalition members and third party validators to discuss a range of relevant topics, including the value of government meetings and cost of federal travel restrictions.

MMB App

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Social Media

@MeetingsMeanBiz

Primary tool for spreading MMB owned messaging

Campaign hashtag #MMBusiness

An intimate group for coalition members and broad industry enthusiasts

3-4 discussion topics per month for posted by industry influencers

Becoming a meetings industry advocate

Get InvolvedHelp to tell the value story using the MMB ToolkitShare real world examples of how face-to-face meetings make a difference, in-person and through traditional and social mediaFollow us on Twitter @MeetingsMeanBizDownload our AppEncourage your colleagues to get involved

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For More Information29Visit www.meetingsmeanbusiness.com

Follow @MeetingsMeanBiz

Download the MMB App

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