Fashion Icons-Rihanna-

Robyn Rihanna Fenty

By

Ellie Cameron, Holli Burrows and Lorhaine Mendes

The Facts…• Rihanna is the first woman to pass two billion

views on the music video website VEVO. As of September 2013, she has accumulated over four billion views on the site.

• Rihanna has become a dominate figure in social media and internet streaming, ranking at number one on Forbes' list of Social Networking Superstars.

• Rihanna is the world's most streamed female artist

• In 2013, Rihanna was named the most influential artist in the United Kingdom and the most influential celebrity on the internet.

• In 2013 at the American Music Awards she received the 1st ever icon award.

In June of this year Rihanna received the ‘Fashion Icon Lifetime Achievement’ award from the Council of Fashion Designers of America.

Shot by the paparazzi wearing Stella McCartney in Spring 2012

Personal Icons

Bob Marley“he paved the way for every other artist out of the Caribbean”

Madonna“wanted to be the black Madonna”

Aaliyah

Style Evolution

She’s well connected with models, photographers, stylists, designers and influential editors.

American Vogue Editor Anna Wintour and Rihanna at the Council of Fashion Designers of America this year, where she won her award.

Industry Professionals – She’s Connected

Models

Photographers

Her Stylist & Costume Designer

Mel Ottenberg – Stylist

Rihanna teamed up with Mel in 2011 and has since assisted with styling her for the Grammy’s, red carpet events, her tours and any TV or fashion show appearances.

Adam Selmen – Designer

She was introduced to Adam through Mel. He made an item of clothing that Mel Ottenberg used in a fashion story in Purple Magazine. When he first became her stylist, he showed her the spread and she went straight to the item he had made, from there he’s now designed for her world tour ‘LOUD’ and ‘777’. More recently he’s also assisted with her River Island Collection.

Fashion Designers

Something new is happening that I'm just clueing into now, this probably won't go down well but customers don't care anymore about reviews or hard-copy publications. They care what picture Rihanna just Instagrammed while she's naked in bed, what new shoes she has on, how she's talking about them. That's what they respond to. With the trend of bloggers posting about shows, clothes, and everything else under the sun everyone has a voice now, so the person with the loudest voice is the one people listen to.

– Tom Ford

In 2013 she collaborated with MAC Cosmetics and released

a summer, fall and holiday line called ‘Riri hearts MAC’

On January 3rd, 2014 Rihanna was part of the MAC Viva

Glam campaign. It’s a campaign which benefits

women, men, and children living with HIV/AIDS.

MAC Cosmetics

Styled to RockRihanna has always shown a great interest in fashion but it was in 2012 that she decided to take the plunge into showing exactly how much she could use her interest and experience to help others in the industry to further themselves. “styled to rock” a competition created to help up and coming designers really get their foot in the door.Accompanied by Nicola Roberts (Girls Aloud) and Henry Holland, Rihanna presented the contestants with multiple challenges to really showcase their abilities including a given opportunity to style Rihanna for a massive on stage performance.

Rihanna for River Island

She launched her very first collection at London Fashion Week Spring Summer 13 having never even attended as a guest before.

In this short video she talks about her very

first collection.- The images surrounding are of

her out in public wearing it -

Rihanna launched her Autumn 13 collection at the Oxford Street store, again making a personal appearance.

Main Influences for our Photo-shoot

We took inspiration from one of her most

well known music videos ‘We Found Love’

released in 2011. We found it to be one of her more iconic and recognizable looks.

The Final Images - Lorhaine as Rihanna -

"Rihanna's wardrobe is the most talked-about, influential and dissected in pop right now, whatever she wears is immediately reproduced on the high street, because it sells. She has created an image which is instantly popular with thousands of people.” – The Guardian