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Doubling Down: Getting SEO & Social Value from Online Ad Campaigns

David Vogelpohl Austin SEO presentation

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David Vogelpohl is the CEO of Marketing Clique http://www.marketingclique.com/ , a web development and online marketing agency located in Austin, TX which services clients around the world. He's also the founder of TapFire Mobile http://tapfiremobile.com/ a mobile app development firm. David is a speaker at national conferences like Pubcon, Affiliate Summit, Word Camp and a variety of meetups covering topics like SEO, PPC, Affiliate Marketing, WordPress, Analytics and Mobile. Follow David Vogelpohl @davidvmc https://twitter.com/davidvmc

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Page 1: David Vogelpohl Austin SEO presentation

Doubling Down:Getting SEO & Social Value from Online Ad Campaigns

Page 2: David Vogelpohl Austin SEO presentation

David Vogelpohl@davidvmc

[email protected]

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Typical SEO Strategy

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Research Keywords

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Write Content

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Build Links

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Social Media

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Problems with Typical

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Keyword Research Doesn’t Include Conversion Rates

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Content Writing is Hard Work

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You have to beg for links

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Social Media is a Limited Universe

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You’re already paying so it’s time to…

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Double Down!

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SEM and Keyword Research

Find out what keywords are valuable before doing all the hard SEO work

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SEM / Display and Back Links

Use long tail / cheap traffic to promote content, gain exposure and create links

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SEM / Display and Content Creation

Create a guest post landing pageand buy traffic to attract writers

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SEM / Display and Social Media

Buy traffic and point it to yourSocial media profiles (gasp!)

+ =

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Affiliates and Back Links

Make them

Ask them

Guest post on their site

Pay them (gasp, again)

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Affiliates and Content Creation

You’re doing them a favor,so they’ll do it for free

and do a good job!

Pro Tip: They already know your industry and are probably a recognized name.

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Affiliates and Social Media

Support deep linking andencourage them to promote content

on social media

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What you’ve learned

Use SEM for research

Use ads to promote content

Use ads to create content

Make affiliates give you links

Use affiliates to create content

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David Vogelpohl@davidvmc

[email protected]