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David Vogelpohl is the CEO of Marketing Clique http://www.marketingclique.com/ , a web development and online marketing agency located in Austin, TX which services clients around the world. He's also the founder of TapFire Mobile http://tapfiremobile.com/ a mobile app development firm. David is a speaker at national conferences like Pubcon, Affiliate Summit, Word Camp and a variety of meetups covering topics like SEO, PPC, Affiliate Marketing, WordPress, Analytics and Mobile. Follow David Vogelpohl @davidvmc https://twitter.com/davidvmc
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Doubling Down:Getting SEO & Social Value from Online Ad Campaigns
David Vogelpohl@davidvmc
Typical SEO Strategy
Research Keywords
Write Content
Build Links
Social Media
Problems with Typical
Keyword Research Doesn’t Include Conversion Rates
Content Writing is Hard Work
You have to beg for links
Social Media is a Limited Universe
You’re already paying so it’s time to…
Double Down!
SEM and Keyword Research
Find out what keywords are valuable before doing all the hard SEO work
SEM / Display and Back Links
Use long tail / cheap traffic to promote content, gain exposure and create links
SEM / Display and Content Creation
Create a guest post landing pageand buy traffic to attract writers
SEM / Display and Social Media
Buy traffic and point it to yourSocial media profiles (gasp!)
+ =
Affiliates and Back Links
Make them
Ask them
Guest post on their site
Pay them (gasp, again)
Affiliates and Content Creation
You’re doing them a favor,so they’ll do it for free
and do a good job!
Pro Tip: They already know your industry and are probably a recognized name.
Affiliates and Social Media
Support deep linking andencourage them to promote content
on social media
What you’ve learned
Use SEM for research
Use ads to promote content
Use ads to create content
Make affiliates give you links
Use affiliates to create content
David Vogelpohl@davidvmc