Rapper, music producer and author, Jonny Virgo's presentation of "City of Conspiracy" given to the Conducttr Conference 2014 (http://www.conducttr.com) a mutli-platform thriller using a variety of media to tell a story fusing conspiracy theories, hip hop and London. Using the metropolis as a canvas, Jonny wrote a novel telling the story of an ex-gang member’s fight to uncover his friend’s death that used a series of rap albums from the perpectives of the characters to reveal clues that help to uncover a conspiracy. City of Conspiracy also comprises a series of live events that feature subplots from the novel, challenging the audience to interact with the events and characters in discreet immersive theatre events that have been very well-received.
Text of City of Conspiracy: How to turn Creative Passion into Revenue
1. The Conducttr Conference 2014Jonny VirgoHow to turn creative
passion into [email protected]#cdttr2014
2. WHO AM I? 3. Jonny VirgoRapper & Author (Jogging &
Dogging). Rum enthusiast. Part-time creator-very precious.
Short-attention span. Pretty slack about details.
www.jonnyvirgo.com 4. What is City of Conspiracy? 5. A
multi-platform experience fusing the mechanics of a thriller with
the immersiveand disturbing mannerisms of the conspiracy-theory
culture that is a widespread feature ofpopular consciousness. All
in the aim of good, old-fashioned entertainment.So far it has
featured:A series of novels.A series of immersive theatre events,
detailing sub-plots in the first novel tentativelyentitled Sherlock
Delgado and the Illuminati Bitches. (January 2015)Albums of rap
music written from the perspectives of the characters in the
story-world.A conspiracy-themed walking tour, involving scenes in
the novel.A text based pitch-game allowing faux big shots to
simulate investment in Illuminati-owned companies. 6. What was I
trying to achieve? 7. Initial goals10,000 revenueIncreased presence
and visibilityLearning new skillsCreate some innovative IP. 8. How
did it happen? 9. Timeline1996Wrote first (unpublished) novel which
featured same themes, characterarchetypes and idioms.2009 I left
the SuperBlondes.2010 I left my band Works in Progress.2011I had my
first what if? moment concerning the project.2012Play-tested a
version of a street game that was linked to City of Conspiracyoff
the back of a Gumtree ad.20131st round of immersive theatre event
at the Brunel Museum.2013Groupon called (followed by Amazon Local,
Time Out, Travel Zoo and someothers I havent heard of).20131stround
of walking tours.20132ndround of immersive theatre
events.2014Redevelopment. 10. The conversation. 11. The plan. 12.
Serial fiction.Staggered release of material.Short time span. (Time
limited).All in world. 13. The ad. 14. Testing. 15. Hmmmnnn! 16.
Writing. 17. Initiation 18. Tours. 19. Illuminated. 20. ? 21. What
were the challenges? 22. Lack of logistical
experience.Unreliability of collaborators.Desire of the audience
for more content than I had.Lack of strategic thinking after the
project changeddirection.Perfectionism.Lack of recording systems
early on.Lack of strategic input from hefty partners. 23. But NOT
money. 24. Whats next? 25. -Release of re-jigged novel.-Series of
street games.-CYOA fiction in story world.-Organised release
structure for music.-Augmented reality elements.-A venture into the
tourism market.-Provision of interactive events fortraining in
forensic science.-Non-fiction e-books.-Documentary
